AARRR - Metrics All Startups Should Know. If you want to measure AARRR with ease and in depth, make sure you visit the URL below. http://www.strikingly.com/trylogbook
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Complete 12-Month Ecommerce Marketing PlanSumo Group
Do you have big aspirations for your eCommerce business?
Good!
We’ve got just the thing for you...
The secret to eCommerce success is not just to get your products out there and see how they perform.
Without a marketing plan, you might miss out on the fact that 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
In this presentation, I’m going to walk you through a 12-month eCommerce marketing plan you can use to successfully grow your business.
Each month contains actionable and tactical strategies that you’ll be able to refer to again and again throughout the year.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
E-School for Girls presents How to Be a Successful Entrepreneur: Stories From Female Innovators. In this talk Mona Patel, CEO of Motivate Design shares with the audience the five things she wished she knew before she started her company.
E-School for Girls is a two-week summer intensive program at NYU designed to empower young women to become confident leaders and entrepreneurs.We strive to give rising High School juniors and seniors experiences that enable them to take initiative, pave their own paths and have the courage to achieve their own definition of success.
The 7 Causes Customer Churn and How to Prevent ItOpsPanda
Customer churn is problematic for most every company. Even if your churn rate is below 1% each month it's still taking a very significant chunk out of your revenues. Customer success teams can use this presentation to get their arms around what causes churn and what they can do to prevent it.
From customer on-boarding to customer marketing, from overselling to customer service there are many customer touch-points that can trigger the experience and emotions that lead to churn. Use this presentation to develop a strategy that segments the customer lifecycle and the typical causes of churn. Then consider the recommended tactics that can help you drive down your customer churn rate.
In January 2013, a relatively unknown company, called LeadPages, came onto the scene. This lead generation platform began as most start-ups do -- with zero customers.
However, a lot can happen in a year. Within the next 365 days, LeadPages grew their customer-base from zero to 15,000 customers.
Join Tim Paige as he shares the insights on how he and the team at LeadPages grew the company with incredible speed and shows you how you can do the same.
In this webinar we will show you:
- 3 Insights On How LeadPages Did It
- 3 Steps On How You Can Too
- 5 New List Building Secrets Gleaned From Processing Over 3 Million Opt-Ins Per Month To Help You Get There Faster
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Complete 12-Month Ecommerce Marketing PlanSumo Group
Do you have big aspirations for your eCommerce business?
Good!
We’ve got just the thing for you...
The secret to eCommerce success is not just to get your products out there and see how they perform.
Without a marketing plan, you might miss out on the fact that 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
In this presentation, I’m going to walk you through a 12-month eCommerce marketing plan you can use to successfully grow your business.
Each month contains actionable and tactical strategies that you’ll be able to refer to again and again throughout the year.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
E-School for Girls presents How to Be a Successful Entrepreneur: Stories From Female Innovators. In this talk Mona Patel, CEO of Motivate Design shares with the audience the five things she wished she knew before she started her company.
E-School for Girls is a two-week summer intensive program at NYU designed to empower young women to become confident leaders and entrepreneurs.We strive to give rising High School juniors and seniors experiences that enable them to take initiative, pave their own paths and have the courage to achieve their own definition of success.
The 7 Causes Customer Churn and How to Prevent ItOpsPanda
Customer churn is problematic for most every company. Even if your churn rate is below 1% each month it's still taking a very significant chunk out of your revenues. Customer success teams can use this presentation to get their arms around what causes churn and what they can do to prevent it.
From customer on-boarding to customer marketing, from overselling to customer service there are many customer touch-points that can trigger the experience and emotions that lead to churn. Use this presentation to develop a strategy that segments the customer lifecycle and the typical causes of churn. Then consider the recommended tactics that can help you drive down your customer churn rate.
In January 2013, a relatively unknown company, called LeadPages, came onto the scene. This lead generation platform began as most start-ups do -- with zero customers.
However, a lot can happen in a year. Within the next 365 days, LeadPages grew their customer-base from zero to 15,000 customers.
Join Tim Paige as he shares the insights on how he and the team at LeadPages grew the company with incredible speed and shows you how you can do the same.
In this webinar we will show you:
- 3 Insights On How LeadPages Did It
- 3 Steps On How You Can Too
- 5 New List Building Secrets Gleaned From Processing Over 3 Million Opt-Ins Per Month To Help You Get There Faster
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. Developers are a tough crowd, their time is extremely valuable, and they’re allergic to anything that even remotely feels, tastes, or smells like marketing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
How to Design a Value-Based Renewal Management ProcessGainsight
You can't rely on inertia to renew your customers for you. You can't even rely on customer happiness or delight to ensure a successful renewal event. In the Age of the Customer, the only predictable way to ensure renewal is to ensure your customers achieve their desired outcome. And that's intrinsically linke to value delivery. When you have a renewal process based on value, you're controlling all the variables that are in your control. Learn how to achieve a Value-Based Renewal Management process in this session.
Product-Led Growth is the go-to-market strategy that relies on using the product as the main vehicle to acquire, activate, and retain customers. In this (summarized and simplified) deck, I will explore:
- Why the fastest growing startups use a product-led GTM strategy
- The role of Sales and Marketing under this GTM
- Main marketing and product KPI's
- B2B martech stack
- Pricing SaaS
- Bottom up targeting
Outbound prospecting for highly targeted lead flowDavid Skok
This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. Learn why we're now in the end user era and how your org can adapt.
Expanding SaaS Funnels with Product-Led GrowthLucas Neo
Its instinctive to think about Marketing and Sales when we talk about Growth. Between 2016 and 2017, we took a Product-led approach and significantly expanded our top of funnel leads. Learn about why product led growth is the future and how your company can move towards it too.
This talk was presented at Holistics Office on 2nd August 2018 in Ho Chi Minh.
This short slide deck explains Customer Success simply and concisely, so that you can communicate the benefits of a CS department to your executives, or explain to your clients why they should implement CS automation.
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
Everything You Need to Know About Customer Lifetime Value (CLV)Demac Media
Customer Lifetime Value (CLV) has become a must know term for eCommerce merchants of any size. It allows you to discover the true value each customer has to your store. But what most people don't know are the different ways to calculate it and the true impact it has on your business.
In this discussion we cover everything you need to know about customer lifetime value. We present a few ways to calculate it as well as show some cases where CLV can impact a business. These cases will show what happens when you ignore lifetime value, and the benefits of making decisions with CLV in mind.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. Developers are a tough crowd, their time is extremely valuable, and they’re allergic to anything that even remotely feels, tastes, or smells like marketing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
How to Design a Value-Based Renewal Management ProcessGainsight
You can't rely on inertia to renew your customers for you. You can't even rely on customer happiness or delight to ensure a successful renewal event. In the Age of the Customer, the only predictable way to ensure renewal is to ensure your customers achieve their desired outcome. And that's intrinsically linke to value delivery. When you have a renewal process based on value, you're controlling all the variables that are in your control. Learn how to achieve a Value-Based Renewal Management process in this session.
Product-Led Growth is the go-to-market strategy that relies on using the product as the main vehicle to acquire, activate, and retain customers. In this (summarized and simplified) deck, I will explore:
- Why the fastest growing startups use a product-led GTM strategy
- The role of Sales and Marketing under this GTM
- Main marketing and product KPI's
- B2B martech stack
- Pricing SaaS
- Bottom up targeting
Outbound prospecting for highly targeted lead flowDavid Skok
This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. Learn why we're now in the end user era and how your org can adapt.
Expanding SaaS Funnels with Product-Led GrowthLucas Neo
Its instinctive to think about Marketing and Sales when we talk about Growth. Between 2016 and 2017, we took a Product-led approach and significantly expanded our top of funnel leads. Learn about why product led growth is the future and how your company can move towards it too.
This talk was presented at Holistics Office on 2nd August 2018 in Ho Chi Minh.
This short slide deck explains Customer Success simply and concisely, so that you can communicate the benefits of a CS department to your executives, or explain to your clients why they should implement CS automation.
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
Everything You Need to Know About Customer Lifetime Value (CLV)Demac Media
Customer Lifetime Value (CLV) has become a must know term for eCommerce merchants of any size. It allows you to discover the true value each customer has to your store. But what most people don't know are the different ways to calculate it and the true impact it has on your business.
In this discussion we cover everything you need to know about customer lifetime value. We present a few ways to calculate it as well as show some cases where CLV can impact a business. These cases will show what happens when you ignore lifetime value, and the benefits of making decisions with CLV in mind.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Acontece com todos nós. Seu melhor vendedor pergunta: "Você tem um minutinho para conversar?"
Então você se lembra de como as vendas foram lentas no ano passado. E no crescimento de dois dígitos que você prometeu para este. Como atingir a meta sem esse vendedor? E se ele for para o concorrente?!
Ganhar bem é importante, mas nem sempre é o fator que mais motiva ou retém os melhores talentos. Além disso, o equilíbrio perfeito entre salário, comissões e incentivos é o segredo para a busca de uma força de vendas engajada e comprometida com os objetivos da empresa.
Por isso, para entender como buscar este equilíbrio e saber qual a melhor forma de se estruturar para tal, em que você descobrirá:
- Qual a melhor forma de pensar as políticas de compensação.
- Como evitar os erros mais comuns dos planos de incentivo de vendas.
- Que comportamentos retém seus "top performers".
- Como ter a estrutura necessária para calcular, apurar e divulgar os pagamentos de forma transparente e confiável
- Como manter seus vendedores focados no que mais interessa → Vendas
Deliver Double the Value in Half the TimeDavid Hawks
This session was presented at the PMI Austin Development Day Conference in Sept 2014. We explore the difference between "Doing Agile" vs. "Being Agile." Establishing a learning culture is critical. Six problems are presented and solutions are shown which lead to the team's ability to deliver double the value in half the time.
How To Choose The Best UberEats Clone_ 2024 ChecklistNilaadvika
Select the best UberEats clone app for your online food delivery business. It is that one important step between your dream and reality. Abservetech can tailor your app to your choices and help you provide customers with a seamless experience. With comprehensive functionalities and features, it helps you generate more income.
To Know More
https://www.abservetech.com/blog/choosing-the-best-ubereats-clone/
https://www.abservetech.com/ubereats-clone/
Mobile App Optimizaiton for Acquisition, Activation, Retention Optimizely
With millions of apps in the App Store and Google Play, it can be hard to stand out. And, user acquisition is only half the battle: 80-90% of downloaded apps are used once and then deleted.
Today, best-in-class apps are meticulously focused on building lasting relationships with their users through optimization. In this webinar, we’ll cover the essential optimization principles necessary for user acquisition, activation, and retention.
You'll learn:
-Best practices for identifying optimization goals
-Key mobile metrics you’ll need to guide the process
-A decision-making framework for choosing what to A/B test
-Experiment success stories from app development teams
Ubereats like app development – a benchmark forCarol Williams
Best Ubereats clone Script to get easy to use food delivery apps to deliver faster and wider services. Ubereats like multi-store Delivery App helps to reach your customers with brilliant options to hike your revenue.
Taking a Strategic Approach to Mobile App RemarketingJim Nichols
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Best Ubereats clone Script to increase customersCarol Williams
Best Ubereats clone Script for both iOS and android to attract a wide range of customers easily. Ubereats like multi-store Delivery App with high customizability for your business to increase revenue, retain more clients.
Best Ubereats clone Script to upgrade your businessCarol Williams
Best Ubereats clone Script to get easy to use food delivery apps to deliver faster and wider services. Ubereats like multi-store Delivery App helps to reach your customers with brilliant options to hike your revenue.
Best Ubereats clone Script to increase customersCarol Williams
Best Ubereats clone Script for both iOS and android to attract a wide range of customers easily. Ubereats like multi-store Delivery App with high customizability for your business to increase revenue, retain more clients.
Too much into acquisition without fixing retention problem: Let's Re-prioriti...Vivek Parihar
As traditional marketing mentality "whatever happens after an acquisition is for everyone else to figure out" is reckless and wrong. Most companies are significantly more likely to be focused on acquisition than retention (44% vs. 16% for companies). As retention is usually cheaper and much low-hanging fruit. So instead of using it as AARRR, you should use it as RARRA. RARRA: the re-prioritized funnel
In general, RARRA is nothing more than a reordered list of AARRR for the modern, saturated and highly competitive app store reality.
First, you need to focus on Retention, then on Activation. Then move on to Referral and Revenue. The last step should be Acquisition. The very last step. Not the first one.
Ads n Url is a top software engineering and offshore development company in the process of innovating, designing, developing, testing, and deploying a software product. We give the futuristic ideas of one of the best Web & Mobile app development services. Operated by a team of skilled and experienced designers, developers, testers, and marketers to accomplish the best web and mobile app solutions. We have delivered great results working with lots of customers across the globe. We leverage your business by using our technology platforms which act as a catalyst for rapid Minimum Viable Product (MVP) and followed by a robust product that can scale up to a greater height and millions of users. Send us your requirement at sales@adsandurl.com
Creating an Effective A/B Testing Strategy for App StoresSplitMetrics
Creating an effective A/B testing strategy can be a real challenge. We joined the App Radar Webinar to answer all the hot-button questions:
How to craft your A/B strategy from scratch
How to design hypothesis and evaluate results
How to get real techniques and strategies to follow
You’ll find all the answers you need provided by Natalie Ostapovich, Customer Support & Account Manager at SplitMetrics, and Elisa Mourão, Marketing Manager at App Radar in the short and easy-learn slides and infographics.
Similar to “AARRR” Metrics All Startups Should Know (20)
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
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2. 1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR
3. 1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR
4. AARRR is…
1. What is AARRR?
A set of metrics
startups should know
introduced by Dave McClure in 2007
http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
5. This is AARRR!
1. What is AARRR?
5 stages
to measure
Acquisition
Activation
Retention
Revenue
Referral
7. 1. What is AARRR?
users touch
site/app for
the first time
Acquisition
Activation
Retention
Revenue
Referral
8. 1. What is AARRR?
users have
first “happy”
experience
Acquisition
Activation
Retention
Revenue
Referral
9. 1. What is AARRR?
Acquisition
Activation
Revenue
Referral
users come
back again
to site/app
Retention
10. 1. What is AARRR?
Acquisition
Activation
Revenue
Referral
users refer
site/app to
other people
Retention
11. 1. What is AARRR?
Acquisition
Activation
Referral
Retention
Revenue
users take
monetization
actions
12. 1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR
13. AARRR helps you see
the whole service
2. Why is AARRR important?
AARRR
checks service growthchecks bits of results
MAU
Revenue
New Users
14. actions are vague
AARRR helps you focus
on specific problems
2. Why is AARRR important?
improve
activation
improve
site/app
?
actions are specific
15. AARRR helps your team
communicate
2. Why is AARRR important?
A B
C
common languageindividual perceptions
16. 1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR
17. 3. Example of AARRR
For an eCommerce Site
Example Metrics
Acquisition
people of 2+ clicks /
people visited first time
Activation
people viewed 3+ items /
people visited first time
Retention
people visited 1+ next week /
people visited
Referral
people pressed like button/
people visited
Revenue
people paid for item /
people visited
18. 3. Example of AARRR
For a Camera App
Example Metrics
Acquisition
people registered account /
people installed
Activation
people posted 3+ photos /
people registered
Retention
people posted next week /
people registered
Referral
people shared photo /
people posted photo
Revenue
people clicked ad /
people used app
19. Good Luck with AARRR!
Check out URL below for a free analytics tool!
http://striking.ly/trylogbook