This document appears to be a presentation about naming a new business or product. It discusses some key considerations for naming such as credibility, simplicity, and memorability. It provides examples of name generation tools and recommends keeping the name simple so it can spread through word of mouth. Quotes are included that emphasize the importance of the domain name as the cornerstone of the brand and its emotional connection to customers. Contact information is listed at the end for any questions.

1. Aaron Price | @APstartup | FI NYC 2010 Grad
Let’s name your baby.

2. Patent
Carabiners
deliverU
returnBuy
effordables/MotoRecycle
China

3. Entrepreneurship is lonely.

4. Entrepreneurs F up a lot.

5. * See later slide.

8. Less lonely.
Less f’ing up.

10. Actual NJ Tech Meetup Member Growth
4000
3500
3000
2500
2000
1500
1000
500
0

11. Built gamified phone-based
voting system for events.

12. 3 years later

14. Built gamified social
media tool for events

15. Let’s team up and build the
best audience engagement
system on the planet.
Me too!

17. livecube trending upward.
But enough about all that.

18. Let’s name your baby.

19. No excuses.
Like:

20. It’s an app. It doesn’t matter.

21. Consumers are used to
silly names.

22. I’m anti domain squatters.

23. I’ll use tryX or getX for now
and get mine later.

24. But it means so much to us.

25. Too busy.

26. Stuck.
(aka lazy)

28. Lack of awareness.

29. Credibility.

30. Determination?

31. PS I’ve made all of these
mistakes.

32. * This is the future slide.

33. Solution.

34. B2B or B2C?
Slightly more leeway with
B2C.
Think: customer acquisition.

35. Brainstorm.
Live it.
Draw in the shower.
Put post-its on the wall.

36. Don’t be a tool. Use a tool!
InstantDomainSearch.com
domai.nr
BrandBucket
NameBoy.com
BustAName.com

37. Pass the bar test.

38. But it ain’t no lie,
Baby, buy buy buy.
Sedo.com
BuyDomains.com

39. .com vs .anything_else

40. What did Marc say?

41. “It is called word of mouth – not words of
mouth. If you want word of mouth to
spread, keep it simple, easy to say, spell,
and remember.”
- Marc Lore

42. “Your brand is your emotional connection
to the customer and your domain is the
cornerstone of your brand.”
- Marc Lore

43. Help!
Know corporate event planners
or marketing depts?
ap@livecube.co

44. Questions
Aaron Price
@APstartup
@NJTech
@livecubeapp