The document outlines strategies for increasing gender diversity in tech roles, emphasizing the importance of measuring impact rather than activity. It includes specific goals such as doubling the percentage of women in tech and tripling female patent holders, along with actionable steps to achieve these objectives. The focus is on creating meaningful changes in organizations and supporting women's career growth.

1. Measure
Impact,
Not
Activity
Karen
Catlin
Advocate
for
Women
in
Tech
karencatlin.com
@kecatlin
©
2015
by
Karen
Catlin.
All
rights
reserved.

2. Impact?

3. Holy
Grail

4. How
many?

5. Vision
&
Impact
What
will
be
different
when
we’re
successful?

6. Brainstorm!
“What
do
we
want
to
be
different
about
our
company/community?”

7. Gender
Diversity?

8. Business
Challenges?

9. Social
Responsibility?

10. Career
Growth?

11. Create
a
plan

12. Double
%
women
in
tech
roles
by
2017
1)
Measure
baseline
2)
Evaluate
the
recruiting
pipeline
3)
Insist
on
2
female
candidates
for
every
role
4)
Remove
unnecessary
requirements
from
job
descriptions
5)
Review
careers
page
for
images
of
women
6)
…

13. Triple
female
patent
holders
over
next
3
years
1)
Measure
baseline
2)
Ask
female
technologists
for
root
causes
3)
Run
a
workshop
on
the
patent
process
4)
Organize
a
panel
of
female
patent
holders
5)
…

14. Increase
WIT
volunteer
hours
by
20%
1)
Measure
baseline
2)
Build
relationship
with
a
girls
coding
camp
3)
Provide
tutors
and
mentors

15. Career
Growth
for
Women
1)
?

17. Career
growth
for
women:
1)
Gaining
access
to
powerful
people,
2)
Making
achievements
known
Report:
“THE
MYTH
OF
THE
IDEAL
WORKER:
DOES
DOING
ALL
THE
RIGHT
THINGS
REALLY
GET
WOMEN
AHEAD?”

18. Example
1:
The
CLUB

19. Example
2:
Bay
Area
GGD

20. Example
3:
Wilpower

21. What
will
be
different
when
we’re
successful?
Measure
impact,
not
activity.
1
2

22. Thank
you!
Karen
Catlin
karencatlin.com
@kecatlin
©
2015
by
Karen
Catlin.
All
rights
reserved.

23. Photo
credits
Image
courtesy
of
Stroonn/FreeDigitalPhotos.net
Image
courtesy
of
Angelina
Cupcake
(via
Flickr)
under
CC
BY-­‐NC-­‐ND
2.0
Image
courtesy
of
Vlado/FreeDigitalPhotos.net
Image
courtesy
of
adamr/FreeDigitalPhotos.net
Photo
credits
BigStock.com
Image
courtesy
of
Prawny/FreeDigitalPhotos.net
Photo
credits
DollarPhoto.com
Image
courtesy
of
stockimages/FreeDigitalPhotos.net
"Sangreal".
Licensed
under
Public
Domain
via
Wikimedia
Commons