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Measure	
  Impact,	
  	
  
	
  
	
  
Not	
  Activity	
  
Karen	
  Catlin	
  
Advocate	
  for	
  Women	
  in	
  Tech	
  
karencatlin.com	
  
@kecatlin	
  
	
  
©	
  2015	
  by	
  Karen	
  Catlin.	
  All	
  rights	
  reserved.	
  
Impact?	
  
	
  
Holy	
  Grail	
  	
  
	
  
How	
  many?	
  
	
  
Vision	
  &	
  Impact	
  	
  	
  
What	
  will	
  be	
  different	
  when	
  we’re	
  
successful?	
  
Brainstorm!	
  
“What	
  do	
  we	
  want	
  to	
  be	
  different	
  
about	
  our	
  company/community?”	
  
 Gender	
  Diversity?	
  
 Business	
  Challenges?	
  
 Social	
  Responsibility?	
  
 Career	
  Growth?	
  
Create	
  a	
  plan	
  
Double	
  %	
  women	
  in	
  tech	
  
roles	
  by	
  2017	
  
	
  
1)	
  Measure	
  baseline	
  
2)	
  Evaluate	
  the	
  recruiting	
  pipeline	
  
3)	
  Insist	
  on	
  2	
  female	
  candidates	
  for	
  every	
  role	
  
4)	
  Remove	
  unnecessary	
  requirements	
  from	
  job	
  
descriptions	
  
5)	
  Review	
  careers	
  page	
  for	
  images	
  of	
  women	
  
6)	
  …	
  
Triple	
  female	
  patent	
  
holders	
  over	
  next	
  3	
  years	
  
	
  
1)	
  Measure	
  baseline	
  
2)	
  Ask	
  female	
  technologists	
  for	
  root	
  causes	
  
3)	
  Run	
  a	
  workshop	
  on	
  the	
  patent	
  process	
  
4)	
  Organize	
  a	
  panel	
  of	
  female	
  patent	
  holders	
  
5)	
  …	
  	
  
Increase	
  WIT	
  volunteer	
  
hours	
  by	
  20%	
  
	
  
1)	
  Measure	
  baseline	
  
2)	
  Build	
  relationship	
  with	
  a	
  girls	
  coding	
  
camp	
  
3)	
  Provide	
  tutors	
  and	
  mentors	
  	
  
Career	
  Growth	
  for	
  
Women	
  
	
  
1)	
  ?	
  
Career	
  growth	
  for	
  women:	
  	
  
	
  
1)	
  Gaining	
  access	
  to	
  powerful	
  people,	
  	
  
2)	
  Making	
  achievements	
  known	
  
	
  
	
  
Report:	
  “THE	
  MYTH	
  OF	
  THE	
  IDEAL	
  WORKER:	
  DOES	
  DOING	
  ALL	
  THE	
  RIGHT	
  THINGS	
  REALLY	
  GET	
  WOMEN	
  AHEAD?”	
  	
  
Example	
  1:	
  The	
  CLUB	
  	
  	
  
Example	
  2:	
  Bay	
  Area	
  GGD	
  	
  	
  
Example	
  3:	
  Wilpower	
  	
  	
  
What	
  will	
  be	
  different	
  	
  
when	
  we’re	
  successful?	
  
	
  
Measure	
  impact,	
  not	
  activity.	
  
	
  
1	
  
2	
  
Thank	
  you!	
  
	
  
Karen	
  Catlin	
  
karencatlin.com	
  
@kecatlin	
  	
  
	
  
	
  
©	
  2015	
  by	
  Karen	
  Catlin.	
  All	
  rights	
  reserved.	
  
Photo	
  credits	
  
	
   Image	
  courtesy	
  of	
  Stroonn/FreeDigitalPhotos.net	
  
Image	
  courtesy	
  of	
  Angelina	
  Cupcake	
  (via	
  Flickr)	
  under	
  CC	
  BY-­‐NC-­‐ND	
  2.0	
  
Image	
  courtesy	
  of	
  Vlado/FreeDigitalPhotos.net	
  
Image	
  courtesy	
  of	
  adamr/FreeDigitalPhotos.net	
  
Photo	
  credits	
  BigStock.com	
  
Image	
  courtesy	
  of	
  Prawny/FreeDigitalPhotos.net	
  
Photo	
  credits	
  DollarPhoto.com	
  
Image	
  courtesy	
  of	
  stockimages/FreeDigitalPhotos.net	
  
"Sangreal".	
  Licensed	
  under	
  Public	
  Domain	
  via	
  Wikimedia	
  Commons	
  

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Measure Impact, Not Activity - Voices 2015

  • 1. Measure  Impact,         Not  Activity   Karen  Catlin   Advocate  for  Women  in  Tech   karencatlin.com   @kecatlin     ©  2015  by  Karen  Catlin.  All  rights  reserved.  
  • 5. Vision  &  Impact       What  will  be  different  when  we’re   successful?  
  • 6. Brainstorm!   “What  do  we  want  to  be  different   about  our  company/community?”  
  • 12. Double  %  women  in  tech   roles  by  2017     1)  Measure  baseline   2)  Evaluate  the  recruiting  pipeline   3)  Insist  on  2  female  candidates  for  every  role   4)  Remove  unnecessary  requirements  from  job   descriptions   5)  Review  careers  page  for  images  of  women   6)  …  
  • 13. Triple  female  patent   holders  over  next  3  years     1)  Measure  baseline   2)  Ask  female  technologists  for  root  causes   3)  Run  a  workshop  on  the  patent  process   4)  Organize  a  panel  of  female  patent  holders   5)  …    
  • 14. Increase  WIT  volunteer   hours  by  20%     1)  Measure  baseline   2)  Build  relationship  with  a  girls  coding   camp   3)  Provide  tutors  and  mentors    
  • 15. Career  Growth  for   Women     1)  ?  
  • 16.
  • 17. Career  growth  for  women:       1)  Gaining  access  to  powerful  people,     2)  Making  achievements  known       Report:  “THE  MYTH  OF  THE  IDEAL  WORKER:  DOES  DOING  ALL  THE  RIGHT  THINGS  REALLY  GET  WOMEN  AHEAD?”    
  • 18. Example  1:  The  CLUB      
  • 19. Example  2:  Bay  Area  GGD      
  • 21. What  will  be  different     when  we’re  successful?     Measure  impact,  not  activity.     1   2  
  • 22. Thank  you!     Karen  Catlin   karencatlin.com   @kecatlin         ©  2015  by  Karen  Catlin.  All  rights  reserved.  
  • 23. Photo  credits     Image  courtesy  of  Stroonn/FreeDigitalPhotos.net   Image  courtesy  of  Angelina  Cupcake  (via  Flickr)  under  CC  BY-­‐NC-­‐ND  2.0   Image  courtesy  of  Vlado/FreeDigitalPhotos.net   Image  courtesy  of  adamr/FreeDigitalPhotos.net   Photo  credits  BigStock.com   Image  courtesy  of  Prawny/FreeDigitalPhotos.net   Photo  credits  DollarPhoto.com   Image  courtesy  of  stockimages/FreeDigitalPhotos.net   "Sangreal".  Licensed  under  Public  Domain  via  Wikimedia  Commons