The document discusses how social media and Web 2.0 have changed the nature of links and networks online. In Web 1.0, hyperlinks mainly linked to static pages, but in Web 2.0 links can connect to dynamic content and social objects like likes, shares, and saves. This has expanded the types of associations that can form networks beyond just hyperlinks. Tracking these new link types and how platforms handle them could help develop an "IssueCrawler 2.0" to map issue networks in the current social media environment.

1. Issuecrawler 1.0 and
Social Media
Digital Methods Advanced Projects Program, 9 August 2010
Anne Helmond - anne@digitalmethods.net

2. How Web 1.0 is the IssueCrawler?
“The 2.0 denotes an ‘improved’ or progressional version
of the web that builds upon and develops Web 1.0. [...]
Implicitly rooted in this vision of the web is a sense of
teleological progress, of purposeful and directed
development, of continual and designed improvement.”
(Beer 2010: 986)

3. in Web 1.0 hyperlinks mainly link
to static pages and objects and in
Web 2.0 the hyperlink links to
dynamic pages and objects

4. “In general terms, Web 2.0 is a concept that
forms part of the lexicon of a range of emerging
accounts that commentate on a large-scale shift
toward a ‘participatory’ and ‘collaborative’
version of the web, where users are able to get
involved and create content.” (Beer 2010: 986)

5. social buttons, inviting social
activity, point to the central
role of social media platforms

6. Google no longer the entry point
to the web
Hitwise

11. activity in social media

12. social activity on the web

13. does all social activity on the
web create a link?

15. What types of associations are on display
in hyperlinks (‘reading between the links’),
and what could be the shapes of spaces
demarcated by link associations? (Rogers 2009)

16. links as the currency of the web
vs
likes as the currency of the web

17. The volatility of methods
● Internet methods are incessantly volatile due to the
update culture of the Internet itself.
● Digital methods may be volatile if we build tools
(scrapers, crawlers, plugins) on top of devices that
change.
● Changing APIs and changing interfaces
● API calls are the new scarcity online

18. Types of links
● What new types of hyperlinks are created by
platforms?
● What new types of associations of hyperlinks are
created by social media?
● How do devices handle these new acts of
associations?
● How have the outlink and inlink changed with the
advent of sharing, liking and recommending?

19. IssueCrawler 2.0
● How are networks formed in 2.0? One could argue
that a network is formed through liking, sharing
and saving in addition to linking.
● What are the web native objects and characteristics
that form networks in the 2.0?
● What is the role of platforms in the formation of
networks in 2.0?

20. Types of links
● What new types of hyperlinks are created by
platforms?
● What new types of associations of hyperlinks are
created by social media?
● How have the outlink and inlink changed with the
advent of sharing, liking and recommending?
● How do devices handle these new types of 'links' in
demarcating spheres and recommendation?

21. Platform dependency
● What is the platform dependency of issues?
● Which platforms are returned for which issues?
● Which platforms are 'liked' by search engines?
● What new types of hyperlinks are created by
platforms?

22. Cross-platform syndication
● How does content fow in the network? The end of
the page, the birth of the stream.
● Considering the politics of platforms, are some
platforms more central than others?
● How open or closed are these platforms and how
does this afect mapping?

23. Platform dependency
● What is the platform dependency of issues?
● Which platforms are returned for which issues?
● Which platforms do search engine 'like'?
● What new types of hyperlinks are created by
platforms?