The document discusses the emergence of the "Social Web" as a more universal and open alternative to centralized social networks like Facebook and Twitter. It argues that the Social Web would allow users to seamlessly interact across different social applications using common open protocols and standards, taking their social graph and data with them, rather than being locked into a single network. Key requirements for the Social Web include common APIs, data models, security protocols, and unique identifiers to allow interoperability across decentralized social applications and networks. Several companies and organizations are working on aspects of the Social Web through open standards and protocols.

2. What is the “Social Web” and Why Should I Care? Daniel Appelquist Vodafone Group R&D 29 October 2009

3. One Channel 3 What is the “Social Web?” November 10, 2009

7. 7 Reflected in some recent events “Facebook: All Your Stuff is Ours, Even if You Quit” Mashable, February 2009 “Denial-of-Service Attack Knocks Twitter Offline” Wired, August 2009 “FriendFeed Users Shocked by Facebook Acquisition” Mashable, August 2009 “U.S. Government Asks Twitter to Stay Up for #IranElection” Mashable, June 2009 “Tr.im Shuts Down – What happens to your links now?” The Inquisitr, August 2009

8. Quick check… 71% of social network users are active in more than one social network How many social networks do you belong to? 8 What is the “Social Web?” November 10, 2009

9. 9 What is the “Social Web?” November 10, 2009

10. 10 What is the “Social Web?” November 10, 2009

11. “Pre-Web” Thinking? 11 What is the “Social Web?” November 10, 2009

13. Decreased friction to rolling out new services

14. Decentralized approach means you can take your data and social graph wherever you want

15. Happy users

16. Social applications interoperate using well-known, agreed, open protocols

17. Big players increasingly gobble up smaller

18. Increased power of social silo applications

19. Decreased user choice

20. “Walled gardens”

21. No impetus to innovate

23. 14 The so-called “Open Stack” is emerging 3rd party applications API: OpenSocial Service to service API: Atom, RSS Profiles: RDF, OpenSocial Activities: Activitystrea.ms Contacts: Portable Contacts, FOAF Authentication: PKI, OpenID, FOAF-SSL Access Control: OAuth Service discovery: Yadis, XRDS, XRDS-Simple, XEP-0030 Unique identifier: URLs, email, JID Transport: HTTP, XMPP

24. Who are the Companies Pushing the Social Web? Big Corporates: Google Yahoo! Facebook Myspace Plaxo Vodafone Grass Roots: Identi.ca XMPP – XSF FOAF Open source efforts OSLO Alliance 15 What is the “Social Web?” November 10, 2009

25. Industry and individual Efforts Open Social Open Web Foundation OpenID and Oauth Portable Contacts Open Micro-blogging Community (status.net) 16 What is the “Social Web?” November 10, 2009

26. Why is this relevant to us here? People are increasingly turning to social networks as a communication medium Trust Richness Ease Fun Social networks are already disrupting email How long until they disrupt voice communication? Witness: Teens with Blackberries If communication is becoming social and social is becoming open, where does that leave us? Selling Facebook phones to Foursquare kids? 17 What is the “Social Web?” November 10, 2009

27. We need to support and nurture this emerging Social Web trend 18 What is the “Social Web?” November 10, 2009

28. W3C Social Web Incubator Group http://bit.ly/socialwebxg 19 What is the “Social Web?” November 10, 2009

29. 20 What is the “Social Web?” November 10, 2009 Thank you Daniel Appelquist Vodafone Group R&D @torgo