The document summarizes a student's main portfolio project of creating a film trailer for an urban drama titled "RANSOM" targeted towards black lower class males in London. The student used conventions of urban films in their trailer, such as certain clothing styles and character types, while also trying to build suspense through their editing and soundtrack choice. Through audience feedback surveys, the student learned their target demographic preferred an authentic urban drama genre over a mixed genre, and they made changes to the trailer ending based on feedback. Accompanying the trailer, the student also created a film poster and magazine cover to further promote the film but showcase different possible endings.

3. My main portfolio project is:
A film trailer
with 2 ancillary projects:
a film poster
a film magazine front cover

4.  Genre: Urban Drama
 and the title is RANSOM
• and the target audience is black lower class
males from the urban community of London.

6.  We wanted to used the speed of editing of we used the soundtrack of inception. We put
Kidulthood to make it more interesting for this in to combine to different genre and make
the audience to watch and also allows it to something new and something that works
build to a climax. By building to a climax it effectively, which also breaks the conventions
makes the trailer reach a point where its of a urban trailer which commonly uses a more
most exciting and then makes the audience urban soundtrack. Also we used the
more engaged and wanting more and then soundtrack because it slowly reaches a climax,
makes them want to watch the film. Also which correlates with our pace of editing.
we used the same conventions of a urban Which goes with our idea of making the
drama, such as clothing e.g. hoodies, audience build to a climax rather than begin on
balaclavas etc., we done this because it a high because it goes with the traditional
makes it more realistic because that is the ideology of having a beginning, a middle and a
typical convention seen in urban life in end.
London which makes it easy for the
audience to relate without confusing them.
we also used similar character types, which
is the stereotypical look of a criminal in
south London, which is a teenage black
male, this again makes it more realistic
because that is what is expected to be seen
by residences in London.

7.  the target audience is… is black lower class
males from the urban community …..
 We came to that conclusion because we wanted
to target a audience where we will be able to
relate to because we know what we want and
what looks good to our age group. Also we
chose this target audience because will be able
get more feed back because we’re more in
contact to that social group

8.  Here is an image of how I imagine
 Image of target audience
a typical member of my target
audience.
 Their characteristics are:
A teen From
black the
male under
class
part of
London

10. What I learned from audience feedback about
planning my main task
Through different questionnaires and surveys directed to at our target
audience we decide that urban drama will appeal to our target audience
more because that is where their interest lies rather than other genres.
This poll is a
example of ways
of how our
audience
responded to help
add to the making
of our trailer.

11. Through our audience feedback we decided to make
a lot of changes. Firstly we wanted to create a trailer
which broke conventions rather than one that uses
the typical conventions of a urban drama. When
telling the audience about creating a trailer which has
elements of a romance and a urban drama many
disagreed and believed a better production will be
done with just a genre of urban drama. Also
determining the ending of the film we left that for our
feedback to decide, we first decided to end the trailer
with our main character tied up and about to burnt to
death but they decide they will prefer a ending where
it was less evident what will happen.

12.  Model 1

13.  Model 2

15.  My poster has a direct linked to my trailer because it
has clips from the trailer and is used to give the
audience of clues of what to expect. Also the clip
chosen was is one of importance which then makes the
audience want to watch the trailer because it’s the most
exciting scene which, along with the trailer will make
the audience want to watch the movie.
 The poster also uses a colour scheme which best show
a film with themes of loneliness and abandonment.

16.  Model 1

17.  Model 1

19.  This magazine is displays different themes
then the poster which shows there is another
way the film may end which doesn’t give to
much away. The poster displays signs that the
main character will lose out to the evil
character but the magazine gives signs that the
main character will come on top. This is shown
by the hero being in front of the villain.
 The colour scheme on the hand in this case
shows colours of excitement and danger and
this is done through bold colours e.g. red and
black.

20. BEFORE
AFTER