The document outlines a project charter for creating a 2D vector character for an external client within 5 weeks. The client wants the character to have a flexible backstory for use across a variety of merchandise to generate revenue. The intellectual property will be jointly owned by the creator and client, Lazy Eye Media. To avoid plagiarism, research into existing characters must be conducted before concepting the new character. Feedback on the created character will help define goals and allow for self-improvement on future assignments.