This document provides an analysis of the music video "Knock You Down" by Keri Hilson featuring Kanye West and Ne-yo. The video tells a story of a love triangle between the three artists. It uses various cinematic techniques like slow motion shots, flashbacks, and visual effects of one artist shattering to represent the pain of love and relationships. The video aims to create an emotional connection with the audience to depict the themes of love, past vs present, and how relationships can impact one's life and mindset.

1. A2 Preparatory Task (Professionally
produced music video three)
By Jumana Yasmeen

2. Professional music video three
• Another music video I will be analysing is by
Keri Hilson ft Kanye West & Ne-yo- Knock you
down. The producers are Danja and Hilson. It
was released on the 7th of April 2009.

3. How is it similar to my potential
tracks?
• This track is similar to my chosen potential
tracks because it is about being content with
your life and getting yourself right back up.

4. What is the track about?
• The music track is about Keri being caught in a
love triangle with Kanye and Ne-yo. It is about
love changing your life and also your mindset
of love. It is about remembering the past but
remembering that the future is brighter.

5. Themes
• Love
• Love triangle
• Past
• Present
• Future
• Flashbacks
• Couples
• Relationships

6. Motifs
• There are a lot of close ups on the artists so
that the audience can feel a personal
connection with them almost as if the artist is
really experiencing the issues shown in the
video. Also, the artists falling in slow motion is
repeated quite a few times and this could
represent the pain of falling down
(emotionally) and also how love is something
you cant quickly get over.

7. Expectations
• The video conforms to Keri perfectly as most
of Keri’s videos are about the negative side of
being in love/relationship.

8. Narrative and performance based
• The video is narrative based because it
includes flashbacks which links to experiences
which makes the videos more realistic so that
the audience can really relate with the artist.
• It is also performance based with the use of
the artists falling in slow motion to represent
the pain and also connote how love is
something you can’t quickly get over.

9. Mis En Scene
• There is a portrait of Keri, this represents
romance as Kanye paints Keri and this connotes
how much he loves her and the fact that it is a
portrait represents that she will forever be on his
mind connoting how much she means to him. In
the end, the three artists attend a party, the
other peoples faces are not really shown which
suggests that no one has been involved in ruining
the relationship apart from themselves which
foreshadows that it is up to themselves to fix
their relationship.

10. Camera Angles
• There is a birds eye view of Keri on the bed,
this is done in a seductive manner suggesting
that this is meant to appeal to the male
audience. The use of the birds eye view is to
represent Keri’s true perspective and this is
linked to us seeing her body language and her
body language is seductive which suggests
that she will carry on playing men.

11. Special effects/editing
• Visual effects is shown significantly in this video when Kanye falls
and is shattered into pieces, this connotes the extreme pain of
relationships also, having nothing to live for if we don’t encounter
love properly. It suggests that he is heartbroken and this is shown in
a visual way by breaking him into pieces. There is also split screens
in this video for example, there is a black and white picture
contrasted with a colour picture which shows the past and present
of their relationship. This subverts the audiences expectations as
the black and white shot is where they are happy however, in the
coloured picture, it represents them being frustrated with each
other. This all represents that their relationship should have been
kept plain and simple with only them being significant in their
relationship in order to be happy in their relationship.

12. Lip synching
• Lip synching is used throughout the whole video
because it allows the artists to connect with the
audience, as it appears that these artists are
really experiencing the issues involved in the
track even though they are not. Also, there is lip
synching when there is confrontation between
Kanye and Keri, this is used so that the audience
can explore the artists thoughts, feelings,
emotion through body language and gestures and
the pain of love is represented through this
confrontation.

13. Target Audience
• Both men and female- Adults in a relationship
or even married going through rough patches.

14. How they are encouraged to buy the
record?
• The use of three big well-known artists in one
video is the obvious answer. Also,
stereotypically it is mostly men who cheat in
relationships however, in this video it is a
female cheating so it allows us to see the
effects cheating has on men.

15. What ideas can I use in my own music
video?
• The slow-motion effect so that the audience
can explore thoughts and feelings of the artist
in more depth.
• The use of the artist shattering into pieces to
yet again explore thoughts and feelings of the
artist in more depth.