2. The Overall Use of Layouters
Overall the layouters for the “London
Live” website are generally quite
simplistic which makes it easier to
navigate the website and to gather any
necessary informattion surrounding
television shows or current weather
services and train line services. The
concept of the scrolling function to alter
from a variety of different options of
television shows or short extracts to
watch. Additionally the concept of the
headers with headings as follows;
“today’s TV”, “what to watch”, “editor’s
choice” and “latest articles” divides the
channels under specific sections for an
easier navigation of the website as the
user can find a specific show more
efficiently. The grid format of each video
or article also adds to the concept of an
easy navigation as the user can view
multiple options in a simple format that is
simple but yet easy to use. Additionally
the idea of having the square grid at the
top of the page with “Today’s TV” with
the current shows coming up within the
next week allows the audience to easily
see what is yet to come up on the
channel.
3. The Use Of Colour, Text,
Image, Shape and Pattern
The colours and geometric shapes on the two iconic
buildings in London (a building from the Canary
wharf and the gherkin) in colourful geometric
shapes makes them stand out as iconic or well
known buildings to the British public. The concept
of the bold primary colours on a dark grey
background makes it stand out as the two colours
contradict themselves and therefore make the
colours “pop” and attract the user as it makes it a
memorable element on their website.
However in contrast to the bold primary colours of the
two buildings the black and white of the film “A
Night to Remember” signifies the idea of the
sadness or ominous feeling of the programme or
in a more logical sense the colours reflect on a
more historical element to the film due to the fact
that it is a film about the supposed “unsinkable”
boat named the “Titanic” which occurred on April
14th 1912.
4. The Quality Of Information Given About
Programmes and Services
The quality of the information given is decent as there are a number of
contact details. The user of the website can easily contact the company
whether they have an issue with the channel or the website. The idea of
having a direct email for a select option ie: to send in stories and ideas.
Additionally there is a telephone number for the audience to use to
contact the company to ask a question about the website. The concept
of having an email “to send us your press releases or news story ideas”
allows the Londoners to give a personal input into what gets shown on
television.
As for the details about the
television programmes the
brevity of the details is key as
it summarises the programme
in a matter of a few
sentences. Additionally using
the ellipsis (…) creates a
sense of curiosity as the user
may want to know more and
therefore they’re more likely
to view the programme.
5. The Quality Of Information Given About
Programmes and Services (2)
Due to the fact that a majority of “London Live” viewers tend to be of a young age the concept of the
website having regular updates on train line services for those travelling to and from work or college this
function is useful. The idea of those service updates allows the audience to easily find out what the current
state of main train lines such as the more commonly known ones (Northern, Central and Victoria lines) and
additionally the less commonly known train lines (DLR, TFL rail and Overground) therefore the audience
have regular up to date news on current London transport. Additionally, the current weather updates at
regular 3 hour intervals (12:00, 15:00 and 18:00) is practical once again for those who are travelling to
work or on their way to school.
6. How are the website and the
channel unified?The way the channel and the website are unified is in
two different ways. On one hand the programmes;
“Live from London Pride”, “Best of British Season”,
“Ex-banker launches comedy Brexit series”, “Essex
Boys: Retribution” revolve around the theme of
“London”. For example the idea of “a musical guide
to the EU referendum” the concept of drawing on a
current political moment in London and putting a
comical spin on the current debate of whether we
choose to remain in the EU or leave the EU. The other
show “Essex Boys: Retribution” takes on the
common stereotype of the typical person from Essex.
The idea of “Best of British Season” dwells upon the
idea of “iconic British performers” which shows the
variety of well known British actors and their best
moments on their most known TV show they were on.
The show “Live from London: Pride” shows a key
event that occurred in London that a variety of
Londoners took part in and it highlights to the
audience a key moment in their own area.
7. How are the website and the
channel unified? (2)
The other way the channel and the website unified is through the use of a logo. The first image of the
logo (on the left) is a screenshot from the actual website whereas the second image (on the right) is
from an advert break which occurs frequently throughout the duration of the time the television show
is on the television. This concept reinforces that ‘London Live’ is the company who is showing the
programme on the audience’s television. This way of embedding the logo onto their website and
television unifies the two together and makes them come as a whole rather than two different things
with no set connection. The constant embedding of the channel’s logo throughout the advert breaks
can additionally allow the audience to understand who created the channel.
8. What opportunities are there for the audience/consumer to interact
and engage with the channel/website?
The opportunities the audience have to interact with the channel and
website are endless. The website has four different social media
platforms which are; Instagram, twitter, facebook and Youtube. For
Instagram and twitter being able to follow their accounts on those two
platforms allows the audience to get regular updates about upcoming
content. Similarly to those two platforms on facebook and Youtube you
have a chance to have updates on a regular basis. Due to the
advancement of technology in the 21st century allows the user to
connect to the channel anywhere on a simple smart phone or tablet on
the go and therefore are less likely to miss out on upcoming updates
either to do with new television shows or any possible guest stars who
may appear on an upcoming episode of a television show they might be
currently watching. For example on Instagram there was a short video
of someone suggesting to watch a discussion on the current football
news and other short clips that tell the audience what to expect to come
up on television that current week.
9. What opportunities are there for the
audience/consumer to interact and engage with
the channel/website? (2)
The opportunities shown in these screenshots show how
the audience can personally connect with the
channel. The idea of “London Eyes” a take on the
name of the famous wheel “The London Eye”
creates an idea that we as the audience are the
“eyes” of London. The idea of the direct address “let
us in on your local area” it allows the audience to
add a personal touch to the show as it currently
stands and allow others to get an insight on their
hometown as Londoners. In addition to the personal
input the audience can enter contests regularly with
a chance to win a prize. Additionally you can sign up
to be an official member of “London Live” and get
regular updates with editor’s top picks, enter
competitions, upload your own videos and comment
on other videos. Therefore the audience can feel as
if they have a personal connection with the channel
as a whole as they can add their own personal touch
to the channel as Londoners by contributing their
personal experiences or unique stories about the
area that they live whether they had been there for a
long time or had just moved in (“whether you’re
born and bred in London or only just moved here”)
that way the audience (Londoners) can connect with
the channel/website on a personal level.
