The document discusses conventions used in music videos such as featuring the artist and using close-up shots to promote them. It also discusses how the group's music video for Paloma Faith followed these conventions to tell a story about relationships and gender roles in the 1950s versus modern times through a dream-like narrative. Research was conducted on audiences and feedback was collected after completion.

1. Emma Tackney

10. Glowing 50s side, portraying the dream state We put Faith on this side as it symbolises the characters hopes, which we see in her 50s dream 50s sides body structure is strong showing more confidence; her head is held high. This contrasts dramatically with the slant of the modern women's head, its subtle but it shows her distaste for her life Modern women is in shadow and the colours we dulled down to emphasise this, as its showing how miserable she is “ Is” is in red and black to portray her battle with her 2 worlds.

11. This is our album cover We chose this title as she is sceptical about her boyfriend changing that's why she intended to leave. She's also sceptical about her life, now she's found out she is pregnant in the video. This pictures shows the 50s character breathing deep Its a tranquil shot and i think it brings out the dream state brilliantly. On the flip side is her reality and she's ironically wishing on a dandelion. We purposely made the 50s character look like she was breathing in, she's absorbing life and the modern woman to look puffed out and tired. Clearly advertising the artist.

14. Here are examples of the information we collected. All of these questions came out with a clear majority which was helpful.