This document evaluates a media project involving a teaser trailer for a romantic comedy film. It discusses how the project challenged conventions in its use of conflicting character backgrounds (city girl and country boy), plot structure (characters not realizing they love each other despite differences), and original soundtrack. Feedback from an audience helped the creators understand preferences and expectations around genre and character types. A variety of new media technologies were used in researching, planning, constructing, and evaluating the project, including the internet, YouTube, video/still cameras, iMovie, and Garageband.

1. EvaluationBabz, Abby, Emma 

2. In what ways does your media product use, develop or challenge forms and conventions of real media products ? Locations- we decided that our characters should have conflicting locations, the girl was from the city and the boy was a country boy/farmer type. Most films we deconstructed, the ‘love’ couple were both from the city either rich or middle class, or at least had similar backgrounds. However we show that they are from two different background in the film but filming in the city areas and country/forests. http://01whhs12b2.blogspot.com/2009/10/ideas-for-location-number-3.html, http://01whhs12b2.blogspot.com/2009/09/ideas-for-location-number-2.html, http://01whhs12b2.blogspot.com/2009/09/ideas-of-location-number-1.html. Plot- The plot of most romantic comedy films is usually a man and woman meet, part due to problems or some sort of obstacles and them ultimately united. Ours however is the typical boy meets girl but with a twist of them not knowing they love each other, despite their conflicting backgrounds. Characters- We used characters that would be a typical of each of their backgrounds. For example the typical ‘city girl’ would be Dressed in designer wear or high-street fashionsVery fashionableBusiness-mindedEtc. And for George it would be;Dressing in very casual attire e.g. Checked shirts or t-shirts and jeans. Doing manual/labour work. Etc.

3. CharactersOur City GirlModern looking

4. Highlighted hair

5. Poker straight

6. Dazzling smileOur Country BoyMessy look

7. Stubble

8. Jumpers/layers

9. Strong faceOur Property ManagerNot stereo-typical

10. Wacky looking

11. Self obsessed?

12. Nerdy lookingIn what ways does your media product use, develop or challenge forms and conventions of real media products ? Magazine- We looked at many magazines and wanted to use similar layouts in order to still attract our audience yet still make ours stand out from our competitors which was Empire, a worldwide film magazine.

13. Poster- We took inspiration from the poster, How to lose a guy in ten days, as this was a poster we deconstructed, it was really eye-catching and we really liked how they used effects and etc.

14. Soundtrack- we created our own soundtrack to the film using Garage band on the Mac PC’s, whereas most teaser trailers used, songs that are in the charts today e.g. Flo-rida – Right Round from the teaser trailer, The Ugly Truth.

15. How effective is the combination of your main product and ancillary texts?Ways that our ancillary texts and main product were effective together were: Helps advertise our productsCharacters are used throughout the main product and ancillary texts Same or similar fonts are usedSame colour schemes are worked through the main product and ancillary tasks

16. What have you learned from your audience feedback?From our audience we learned:What their likes/dislikes areWhat they expect to see in teaser trailersWhat genre they preferDifferences between what boys expect and what girls expectThe market research we did, helped us to find out what our audience expected in from the teaser trailer and from the type of genre. FIRST DRAFT OF TRAILER

18. How did you use new media technologies in the construction and research, planning and evaluation stages?Internet-research and bloggingYouTube – to get our teaser trailersGoogle – to use pictures for our research. Video camera – capture all our footage Still cameras – Used for poster and magazine and also to show our researchMacs- upload our footage or pictures, where we could edit themiMovie HD – Allowed us to create our teaser trailer and add soundtrack and narration.Garage band – we used to create our soundtrack for our teaser and record narratorPower point – to make our wonderful slide!  Also we looked at actual magazines and posters, which we scanned through on a scanner.

19. Our final productsOur teaser trailer