The document critiques the bottled water industry, arguing that tap water is often safer, more environmentally friendly, and significantly cheaper. It highlights concerns about the quality of bottled water, including contamination and misleading advertising, while also emphasizing the environmental impact of plastic bottles. The text advocates for using tap water instead of bottled water to conserve resources and promote public health.

1. A rather biased, yet scientifically accurate
look at the wonderful world of
An opinion by
bo led water
and brought to life by

2. There are two reasons to drink
bottled water instead of tap water:

3. • It’s super convenient!
• It’s another accessory to
match your popped collar
and wayfarers
1.
2.

4. But, here are 10 reasons
why you shouldn’t
(And should drink tap water, instead)

5. Buying bottled water is the
same as buying
bo led air
1.
WATCH
THE
VIDEO!

6. The bottled water industry is
lying to you
2.

7. “Bottled water is the most
environmentally responsible
consumer product in the world.”
(They had to remove this advert)
Nestlé said:
“… most water bottles... are
recycled.”
MORE
INFO!

8. What a pile of

9. In America, the UK and even in South Africa the quality controls on
tap water are far more stringent than those on bottled water, which
are almost non-existent.
Tap water is just as safe as
bottled water…
3.

10. Is tested for ecoli
VS
Required to provide
source
Required to provide
quality reports
Can still be distributed when
standards not met
✖ ✔
✔
✔
✖
✖
✔ ✖
LINK HERE!

11. • Nearly one in five tested waters contained more
bacteria than allowed under microbiological-purity
"guidelines”
• Four waters violated the federal bottled water
standards for excessive fluoride
and coliform
bacteria
• In eight cases arsenic
was found at a level of
potential health concern
A recent NRDC study on bo led water found that…
LINK
HERE!

12. 4.
filtered tap water
Almost half the bottled water produced is actually just

13. A picture of a mountain doesn’t
mean it comes from a mountain…
In fact, it rarely does

14. These guys (among others) had
to change their labelling to
avoid further legal action
LINK
HERE!

15. Tap water
actually
tastes be er
(believe it or not)
5.

16. In
a
blind
taste
test,
tap
water
consistently
comes
out
as
the
best
tasCng.
Weird,
huh?
FULL
TEST
HERE!

17. costs a LOT more
than tap water
Bottled water
6.

18. $0.30
$290
About 1, 500% more…
$330
$10
+ $190 – $570
set up cost
Per 1 000 Litre
Spring
water
Mineral
water
Demineralised
water
Tap water

19. That’s kinda like paying $70 for a Kit-Kat

20. Plastic is choking the planet
(A lot of which comes from the bottled water industry)
7.

21. In America alone, 5 million plastic bottles
are used, and discarded, every hour
(This image is a portion of that amount)
MORE
CHRIS
JORDAN
ART!

22. Filthy Plastic Packaging
Only
1 out of 6 bottles get
recycled,
which
means
5 out of 6 end
up
in
landfills…
Probably
in
India…
For
the
next
1000 years or
so…

23. We could be (literally) breathing
a lot easier
8.

24. Nasty, smelly air
Creating plastic for the water
industry results in
2.5 million tons
of Carbon Dioxide emissions
annually.
That’s almost 1/10th of all
the CO2 produced every year

25. Creating that plastic uses a
LOT of oil
9.

26. Dirty, dirty oil
The
amount
of
oil
needed
to
produce
one
bo-le
of
water?
Fill
a
quarter of that
bottle with
oil
–
that’s
how
much.
The
amount
of
water
required?
Three
times the
amount
you’ll
drink
from
it.
Oil needed to make
one wee water bottle

27. In fact, the oil used to produce
those cheap, one-time-use
plastic bottles for your water
For a year.
Vroom…
could fuel a million cars.

28. WHAT A FUCKING
EXPENSIVE
WASTE

29. San Francisco is making the change
San
Francisco’s
Board
of
Supervisors
are
ready
to
enact
one
of
the
strictest
bans
on
water
in
the
naCon.
Recently,
the
proposal
became
law,
and
plasCc
water
bo-les
smaller
than
21
ounces
will
no
longer
be
allowed
on
city
property
starCng
Oct.
1,
2014.
LINK
HERE!

30. Water is a finite resource, and there
are those who are (literally)
10.
dying for a drink

31. There are almost a billion people across the
globe without access to clean water;
that’s 1 in 8

32. Reading at a normal speed, 5 children
have died from a water related issue, since you
started this

33. To the bottled water industry’s
privatisation-for-profit of the
most basic human necessity
(Ok, not all of it, but a fairly big chunk. And that chunk could be put to
better use)
Where do you suppose
all that water is going?

34. So, what can we do about it?

35. 1. Stop buying bo led water.
(It’s that easy)

36. • Save money!
• Save the planet!
• Save the lives of small African children!
(kidding – sort of)
Simply get your fresh and clean
water from a tap

37. 2. Find out more. Get motivated!
These links are awesome:
The Story of Stuff: Bottled Water
Breaking the Set takes on Nestlé
(including their response)
‘Bottled Life’ documentary
trailer
Charitywater.org on the water
crisis

38. 3. See what these guys have to say

39. We drink our water from a tap, so someone else has a tap for their water
@taptapwater Facebook.com/taptapwater
www.taptapwater.org
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