This document contains snippets of advice, quotes, and thoughts from Richard Mulholland on various topics related to entrepreneurship and business. Some of the key ideas discussed include innovating incorrectly, falling in love with solutions rather than problems, being too busy, providing great service by doing more than one's job, and telling better stories. The document advocates doing less, focusing on favorites over best, and slaying legacies through small actions.

1. twtr: @richmulholland
| www.richmulholland.com | www.cultovation.com |

2. | www.msnglnk.com | www.richmulholland.com | twitter.com/msnglink |
STRATEG
YDESIGN+DISSEMINATED

7. STATUS QUO.

8. THINGS WE DO
AS
ENTREPRENEUR
S THAT DRIVE
ME CRAZY.

9. WE
INNOVATE
INCORRECT
LY.

10. www. LEGACID
E. com

11. SOME LOOK AT THINGS
THAT ARE AND ASK
WHY. I DREAM OF THINGS
THAT NEVER WERE AND
ASK WHY NOT.
- George Bernard Shaw
”
“
,

12. GREAT/GOOD/BAD
SONGS?

22. WE FALL IN LOVE WITH A
SOLUTION WHEN WHAT WE
REALLY NEED IS TO
REKINDLE OUR LOVE FOR
THE PROBLEM.
”
“ ,

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THE SOLUTION TRAP.
SOLVE
PROBLE
MS
SOLVE
NEW
PROBLE
MS
REFINE
SOLUTIO
NS
$$$
The Trap

24. WE TELL THE
WRONG
STORY.

26. YOU KNOW HOW
WHEN YOU…
”“
…WELL WHAT I DO IS.”“

27. YOU CAN TAKE A HORSE TO WATER…
…BUT YOU CAN’T MAKE IT DRINK”
“

28. THIRSTY HORSES.

29. WE’RE FAR
TOO BUSY.

30. @robstokes: Woohoo, inbox zero FTW!
10h00
SUNDA
Y: 15h0015h1518h00
@robstokes: Inbox zero is a fickle mistress. I
already have 20+ new emails that need to be
sorted by tomorrow morning.
@nicharry: @robstokes, I feel your pain brother.
@richmulholland: @nicharry @robstokes: that’s
not a mail issue lads - it’s a delegation one.
#DoLess

31. GROWTH FOR THE
SAKE OF GROWTH
IS THE IDEOLOGY
OF THE CANCER
CELL. ”
“
- Edward Abbey (1927 - 198

34. I WISH I DIDN’T
WORK SO
HARD!
”
“

35. More

37. WE’RE STUCK
ON THE
___EST.

38. BEST
?

40. FAV!

43. FAVOURITE
TRUMPS
BEST.

44. WE SUCK AT
KILLER
SERVICE.

45. MEAWHILE, IN AUSTIN…
THANK
YOU.
SHUTUP AND TAKE MY MONEY!”“

46. GOOD SERVICE IS DEFINED
BY HOW WELL YOU DO
YOUR JOB
“
- Richard Mulholland
”
GREAT SERVICE IS
DEFINED BY HOW WELL
YOU DO YOUR
NOT MY JOB

47. - SLAY YOUR
LEGACIES
5 wee things to start doin
- TELL BETTER
STORIES
- GET BUSY LIVING
- BE SOMEONE’S
FAV- DO THE NOT MY
JOB

48. twtr: @richmulholland
| www.richmulholland.com | www.cultovation.com |
THE PEOPLE IN THE MARKET
FOR BORING ARE SPOILED
FOR CHOICE. ”
“