5. Innovation isn’t always about starting
something new, but more often about
stopping something old.
!
Every business suffers from inherited
legacies (they weren’t wrong then, they
may be now), hunt them out and slay
them.
!
7. 4 wee things
- Fall in hate
- Slay your legacies
- Know your customer
8. You are not in the business of builders,
but of builders, makers, crafters, and
fixers.
!
It’s your job to educate your market
(remember the Apple stores), they
more confident I am with tools, the
more likely I am to buy and use them create your own market!
!
!
9. 4 wee things
- Fall in hate
- Slay your legacies
- Know your customer
- Do the not my job
10. “Great service is defined
not on how well you do
your job (you’re still just
doing it), but on how well
you do your not my job.”
- Me
