A Viacom Presentation


   Name – Bhupesh Singh
   Roll No.- A-54
   Batch- 2012-14
Generic business model in
                         bollywood    Pre-Production
          Development
                                                                           - The cast, crew, story, music is
- Story is conceptualized
                                                                               finalized
- Script is developed
                                                                           - Planning of shooting (like location,
- Feasibility of making a film is
                                                                               constructing sets, etc)
  analyzed
                                                                           - the film is designed with shot break-up




        Post-Production                                                                    Production
- Editing, mixing, and dubbing is done                                         - The video production/film is created
- Sound design                                                                 and shot
- Visual effects and titles                                                    - Production office recruits more crew
                                                                               members (like the property masters,
                                                                               script supervisors, etc)



                                            Sales and Distribution
                                     - film is screened for potential buyers
                                     (distributors)
                                     - released in theatres
                                     - Music right is also sold
                                     - Home Video and Satellite rights are sold
   Bollywood is the largest film producer in the world. They produce
    roughly 1000 movies a year.

   Revenue of US$ 3bn. in 2011, and has been
    growing at approx. 10,1% a year. The
    revenue is expected to reach US$ 4.5 bn.
    by 2016


   The top five male actors receive between
    US$ 6 to 16 million a movie vs. female
    actresses that only receives about US$ 1
    to 1.5 million a movie

   Fourteen million Indians go to the movies
    on a daily basis (about 1.4% of the
    population of 1 billion)
   India sells 3.1 billion cinema tickets each year whereas the U.S. sells about
    2.9 billion tickets

   Science fiction movie Ra.One was most expensive movie ever produced
    in Bollywood, made at an immense budget of 135 crores (roughly USD 27
    million)

   An average Bollywood film is budgeted at $1.3 million whereas
    Hollywood movies cost an average $13.6 million

   Highest-grossing Bollywood film is 3 Idiots with worldwide revenue of
    385 crores

   Biggest opening day net gross is of “Ek tha tiger” with 31 crores
Parameters of    Gangs of Wasseypur   Dabangg
Comparison

Lead Actor       Manoj Bajpai         Salman Khan


Budget           Low                  High


Launch           Good                 Perfect


Distribution     Good                 Better


Marketing Plan   Effective            Effective
Parameters of           Gangs of Wasseypur   Dabangg
Comparison




Audience Review         Violent              Family Drama



Successful Film Mix     Particular Segment   Yes



Box Office Collection   28crores             215crores

A Viacom Presentation

  • 1.
    A Viacom Presentation  Name – Bhupesh Singh  Roll No.- A-54  Batch- 2012-14
  • 2.
    Generic business modelin bollywood Pre-Production Development - The cast, crew, story, music is - Story is conceptualized finalized - Script is developed - Planning of shooting (like location, - Feasibility of making a film is constructing sets, etc) analyzed - the film is designed with shot break-up Post-Production Production - Editing, mixing, and dubbing is done - The video production/film is created - Sound design and shot - Visual effects and titles - Production office recruits more crew members (like the property masters, script supervisors, etc) Sales and Distribution - film is screened for potential buyers (distributors) - released in theatres - Music right is also sold - Home Video and Satellite rights are sold
  • 3.
    Bollywood is the largest film producer in the world. They produce roughly 1000 movies a year.  Revenue of US$ 3bn. in 2011, and has been growing at approx. 10,1% a year. The revenue is expected to reach US$ 4.5 bn. by 2016  The top five male actors receive between US$ 6 to 16 million a movie vs. female actresses that only receives about US$ 1 to 1.5 million a movie  Fourteen million Indians go to the movies on a daily basis (about 1.4% of the population of 1 billion)
  • 4.
    India sells 3.1 billion cinema tickets each year whereas the U.S. sells about 2.9 billion tickets  Science fiction movie Ra.One was most expensive movie ever produced in Bollywood, made at an immense budget of 135 crores (roughly USD 27 million)  An average Bollywood film is budgeted at $1.3 million whereas Hollywood movies cost an average $13.6 million  Highest-grossing Bollywood film is 3 Idiots with worldwide revenue of 385 crores  Biggest opening day net gross is of “Ek tha tiger” with 31 crores
  • 5.
    Parameters of Gangs of Wasseypur Dabangg Comparison Lead Actor Manoj Bajpai Salman Khan Budget Low High Launch Good Perfect Distribution Good Better Marketing Plan Effective Effective
  • 6.
    Parameters of Gangs of Wasseypur Dabangg Comparison Audience Review Violent Family Drama Successful Film Mix Particular Segment Yes Box Office Collection 28crores 215crores