This study examined preferences for health drinks among Indians aged 22-26. A survey of 50 respondents found that most were conscious of their health and believed health drinks help maintain good health. The most preferred drinks were Real Fruit Juices and Tropicana. Respondents said they chose health drinks primarily for energy boosting. Price was also a major factor, and availability of products needed improvement. The study suggests expanding product visibility and maintaining consistent supplies to increase sales.

1. A STUDY ON PREFERENCE
TOWARDS HEALTH DRINKS
Presented by-
Sougata Mitra
Mohammad Waseem
Ratan Chettri
Abhinav Kumar Sharma

2. INTRODUCTION
• History of Juice
• Juice is the liquid that is naturally contained in fruit or
vegetable tissue.
• European were fermenting fruit juice into bjorr in 11th and
12th century in Scandinavia, Iceland, Greenland and
England.
• The commercial modern juice industry dates from
1869, when the Welch company of Vineland, New Jersey
commenced bottling of unfermented grape juice. It was
said the Dr. Thomas B. Welch and his son Charles started
fruit juice processing industry.

3. Fruit Juice Industry in India

4. Demand Of Fruit Juice in India
Year Rs(bn)
1990-91 0.22
1991-92 0.3
1992-93 0.42
1993-94 0.63
1994-95 1.03
1995-96 1.62
1996-97 1.68
1997-98 2.20
1998-99 3.30
1999-00 2.75
2000-01 2.48
2001-02 3.55
2002-03 3.95
2003-04 4.35
2004-05 4.80
2005-06 5.30
2006-07 5.80
2007-08 6.30
2008-09 6.85
2009-10 7.40
2014-15 10.90

5. Market Growth Rates of Fruit Juice in
India
Year FJC(%) SS(%)
1990-91 - 1996-97 40.3 22.2
1996-97 - 2001-02 16.1 12.5
2001-02 - 2006-07 10.3 9.4
2004-05 - 2009-10 9.0 7.7
2009-10 - 2014-15 8.0 5.0

6. Product Variation Share in India
Type Share(%)
RTS beverages 47
Pulp/Concentrate 40
Fruit juices 6
Squashes 7

7. Market Segmentation
Segment Share(%)
North 8
East 7
West 20
South 65

8. OBJECTIVES
• Primary Objective
• To find the preference of Individuals
between the age of 22 to 26 yrs. towards
health Drinks.
• Secondary Objective
• To find out the relationship of the
individuals priority towards health to that of
the Consumption of health drink.

9. Research Methodology
• Sample Size -
50 Respondents
• Method of Data Collection –
Questionnaire Form
• Type of Data -
Primary data

10. ANALYSIS OF DATA
• Consciousness of the adults towards their health
Yes No
40 10
45
40
35
30
Series1
25
20
15
10
5
0
Yes No

11. Different activities done to keep
oneself at the peak of fitness.
Exercise Have health Have proper
Regularly drink regularly diet
10 25 15
30
25
20
15
Series1
10
5
0
Exercise Regularly Have health drink Have proper diet
regularly

12. Health drink as a resource to better
health
Yes No
35 15
40
35
30
25
20
Series1
15
10
5
0
Yes No

13. The most preferred health drink
Tropicana Real fruit Appy Freze Zinga
Juices
15 25 5 5
30
25
20
15
Series1
10
5
0
Tropicana Real fruit Appy Freze Zinga
Juices

14. Reasons behind preference towards
such health drinks
Taste Energy Health Refreshme
Stimulator nt
5 20 10 15
25
20
15
10 Series1
5
0
Taste Energy Health Refresment
Stimulator

15. Price sensitiveness towards the
purchase of health drinks
Yes No
40 10
Yes
No

16. Availability of health Drink
Highly Moderate Less Not
Available Availability Available
20 10 20 0

17. Preference of cold drink to that of
health drink
Yes No
10 40
45
40
35
30
25
20 Series1
15
10
5
0
Yes No

18. Findings:-
• 1. Through the research it has been found that among
the total respondents there is a high consciousness
towards health drinks.
• 2. Individuals prefer more of health drink to keep them fit.
• 3. Most of the respondents believe that health drinks is
useful for maintaining good health.
• 4. The most preferred health drink is Real fruit Juices and
Tropicana.
• 5. The key reason behind the purchase of a health drink is
it acts as an energiser.
• 6. The Consumers are highly price sensitive.
• 7. There is a lack of proper availability of such health
drink.

19. SUGGESTIONS
• First of all companies should provide all sort of promotion
equipment such as glow sign board, banner, rack, fridge
etc. to retailers.
• Regular visit of technician is required to solve the
problems of fridge in the market at the right time.
• There should be an improvement in supply during
summer.
• There should be a display of products in the railway
canteen, college canteen, airports, highway etc.
• There should be more focus on 100% availability.
• More cost effective schemes should be provided for
youngsters.

20. Questions?