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The new way




Al Ameen Sherfuddeen (61110285)
Ashwin Gopal (61110437)
• Open up
              Payroll                             • Categorized
                                                                                      • Awareness
              deductions                            /segment
Payroll                                 Plans                             Marketing   • Product
            • Employee                            • Price
                                                                                        Portfolio
              opts for                              advantage
              plan                                                  Slide 6
                                 Slide 3



    (Heritage milk is used, Full fruits, No added sugar) are to be re-inforced
            Menu items have poor recall value in terms of the name
  (Black Salt, Jal Jeera, Sweet n Salt) customizations need to be made evident
                           Boosters need more attention
 Well Informed staff drives a strong Brand Image (Recipe, Benefits & Numbers)


                           People hate to walk to the counter or are too busy to come down,
                           order and wait for their juice to be prepared

            <<Juice Name>>,
          <<Employee Code>>
                                                                   Employee collects juice
                                                                   At counter at specified time
          <<Collection time>>

   Corporate Employee                       SIPZ counter
Unwind Pass (monthly)




                                                                                              Wellness Pack
                                                  Mix ‘n’ Match pass
                        Energy                                         Pick of                                Online
                                                                                                              Tracking
                        Diet 110        /day                           the day                                Nutrition
                        Balanced                                       Pick any                               Intake
                        20 day work
                        20*3 = 60 drinks
                        commitment
                                                                       day            40
                                                                                     /drink
                                                                                                              Unwind Pass +
                                                                                                              Reminder service
                        Fixed menu & tweaks                                                                   Nutrition values
                        (B.fast, Lunch & Snack)                                                               calculated and
                                                                                                              populated
                        Energy plan to target                          Limit of 50 drinks                     corresponding to
                                                                       Valid for the month                    Employee and chosen
                        Gen “Y” crowd
                                                                                                              plan. (Needs 30 mins of
                        (70% of workforce)                                                                    Admin jobs time)
                        Diet plan to target Gen
                        “X” folks & Gen “Y”
                        women
                        Balanced plan to target
                        all segments uncovered
                        by above
*Nutrient rich power-house*44% of
                                   daily recommended vitamins
1 Cup of Heritage Milk           *No alternative to milk for calcium

                                *Kill the Wrinkles *Rich in Vitamin A
      ¾ Apple                   &Vitamin C, kill blood cholesterol to its
                                roots *Get easy on digestion

                              God’s gift to mankind with the highest
      1 Banana                source of instant energy. The magnesium
                              gets you out of fatigue in a blink.

                            * Feel calm and Easy *This one will reduce
     1 tbsp Oats            depression, expel fat and eradicate stress
                            * Soothe your cholesterol & easy digestion
       1 tbsp            * Bye Bye to coughs and sore throat
       Honey             * Cleanses your blood *Rocking Antiseptic
                         * loose weight and improve your appetite

      3 ice cubes        Time to chill 
Marketing Strategy for SipZ

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Marketing Strategy for SipZ

  • 1. The new way Al Ameen Sherfuddeen (61110285) Ashwin Gopal (61110437)
  • 2. • Open up Payroll • Categorized • Awareness deductions /segment Payroll Plans Marketing • Product • Employee • Price Portfolio opts for advantage plan Slide 6 Slide 3 (Heritage milk is used, Full fruits, No added sugar) are to be re-inforced Menu items have poor recall value in terms of the name (Black Salt, Jal Jeera, Sweet n Salt) customizations need to be made evident Boosters need more attention Well Informed staff drives a strong Brand Image (Recipe, Benefits & Numbers) People hate to walk to the counter or are too busy to come down, order and wait for their juice to be prepared <<Juice Name>>, <<Employee Code>> Employee collects juice At counter at specified time <<Collection time>> Corporate Employee SIPZ counter
  • 3. Unwind Pass (monthly) Wellness Pack Mix ‘n’ Match pass Energy Pick of Online Tracking Diet 110 /day the day Nutrition Balanced Pick any Intake 20 day work 20*3 = 60 drinks commitment day 40 /drink Unwind Pass + Reminder service Fixed menu & tweaks Nutrition values (B.fast, Lunch & Snack) calculated and populated Energy plan to target Limit of 50 drinks corresponding to Valid for the month Employee and chosen Gen “Y” crowd plan. (Needs 30 mins of (70% of workforce) Admin jobs time) Diet plan to target Gen “X” folks & Gen “Y” women Balanced plan to target all segments uncovered by above
  • 4. *Nutrient rich power-house*44% of daily recommended vitamins 1 Cup of Heritage Milk *No alternative to milk for calcium *Kill the Wrinkles *Rich in Vitamin A ¾ Apple &Vitamin C, kill blood cholesterol to its roots *Get easy on digestion God’s gift to mankind with the highest 1 Banana source of instant energy. The magnesium gets you out of fatigue in a blink. * Feel calm and Easy *This one will reduce 1 tbsp Oats depression, expel fat and eradicate stress * Soothe your cholesterol & easy digestion 1 tbsp * Bye Bye to coughs and sore throat Honey * Cleanses your blood *Rocking Antiseptic * loose weight and improve your appetite 3 ice cubes Time to chill 