This document discusses Airtel's presence and market share in the mobile telecom market of Odisha, India. It provides statistics that show Odisha's mobile subscriber base growing rapidly above the national average. Airtel has the largest market share of 34% in Odisha, followed by BSNL and Reliance. The document lists the top mobile operators in Odisha and their respective market shares based on total and active subscriber numbers.
A study on retailers’ perspective about market performance of airtel in selec...Bella Meraki
This project aims to find the market performance of Airtel in selected regions of Trivandrum city. Airtel has been the number one player in the market for the past few years, however to maintain the market leadership Airtel needs to continuously modify its strategy and tactics. In this project factors that make Airtel both customer friendly and retailer friendly are analyzed. The other facts analyzed include: - how far the retailers are benefitting from Airtel, why Airtel is the most preferred brand for customers, what are the tactics used by Airtel to retain market leadership etc.
I'm Md. Riad Shahriar Riaz, student of Comilla University, Department Of MArketing.This is my BBA final internship report which is solely prepared by me.
Marketing Strategies of Airtel - Project ReportSumit Goyal
LINKEDIN: https://www.linkedin.com/in/sumit-goyal11/
The objective behind this research project is to study the Different Marketing strategies which are used by Bharti Airtel to Survive in the highly competitive Telecommunications market and different products and services which are offered by Bharti Airtel.
This project is aimed at understanding the “Marketing strategies of Airtel” and its impact on the perception of Airtel Customers.
I hope that the research Project made by me will be of great help to get comprehensive knowledge about Airtel.
A study on retailers’ perspective about market performance of airtel in selec...Bella Meraki
This project aims to find the market performance of Airtel in selected regions of Trivandrum city. Airtel has been the number one player in the market for the past few years, however to maintain the market leadership Airtel needs to continuously modify its strategy and tactics. In this project factors that make Airtel both customer friendly and retailer friendly are analyzed. The other facts analyzed include: - how far the retailers are benefitting from Airtel, why Airtel is the most preferred brand for customers, what are the tactics used by Airtel to retain market leadership etc.
I'm Md. Riad Shahriar Riaz, student of Comilla University, Department Of MArketing.This is my BBA final internship report which is solely prepared by me.
Marketing Strategies of Airtel - Project ReportSumit Goyal
LINKEDIN: https://www.linkedin.com/in/sumit-goyal11/
The objective behind this research project is to study the Different Marketing strategies which are used by Bharti Airtel to Survive in the highly competitive Telecommunications market and different products and services which are offered by Bharti Airtel.
This project is aimed at understanding the “Marketing strategies of Airtel” and its impact on the perception of Airtel Customers.
I hope that the research Project made by me will be of great help to get comprehensive knowledge about Airtel.
Company Report of Airtel. This report consist of Marketing strategies of Airtel, Organizational structure, HR management strategies at Airtel, corporate governance at airtel, SWOT analysis of Airtel.
Company Report of Airtel. This report consist of Marketing strategies of Airtel, Organizational structure, HR management strategies at Airtel, corporate governance at airtel, SWOT analysis of Airtel.
1. Topic:
Perception and Awareness of the Retailers for
Airtel Products, Services, Marketing
Communication and their Benefits from the
Company and Channel Satisfaction and Claim
Settlement
2. Airtel Distribution Agency
Sl.no Agency
1. HINDUSTAN AGENCY
2. AKASH AGENCY
3. A K TYRE AGENCY
4. MAX TIME AGENCY
5. BALAJI AGENCY
6. R K AGENCY
7.
8. R S C AGENCY
SHREE AGENCY
3. Airtel in ODISHA Market
• Odisha population-4,19,47,358 crore in the Census 2011
• Odisha mobile subscriber increased by 46.8% in 2011 …
• Mobile subscriber base of Odisha increased by 46.8% during
FY2011 to reach 45.8 million
• Odisha’s growth rate is considerably higher than national average
of 38.9%
• Odisha is one of top 5 fastest growing mobile telecom markets in
India
• Active wireless subscriber base in Odisha is 63.6% resulting in 14.2
million active mobile users
• By March 2011, Odisha is 17th largest wireless telecom market in
India accounting for 2.5% of total active subscriber base
• Mobile tele density of Odisha circle is 53.4% while active mobile
tele density is at 34.0%
4. • Bharti Airtel enjoys market leadership with 34.0% market share ….
• In Odisha wireless telecom market, Bharti leads with 23.1% share in
terms of total subscriber base followed by BSNL (17.1%), Reliance
(16.2%), Tata (11.5%) and Aircel (10.6%)
• Airtel extends market share in terms of active subscriber base as
93.7% of its mobile subscribers are active compared with 59.8% for
BSNL and 60.6% for Reliance
• In terms of active subscriber base, Bharti has 34.0% market share
followed by BSNL (16.1%), and Reliance (15.5%)
• Airtel’s dominance is such that the gap between market shares of
top 2 players (Bharti and BSNL) is 17.9%
• Top 5 players accounts for 84.8% of Odisha’s active mobile
subscriber base
5.
6. ODISHA ACTIVE MOBILE SUSCRIBERS
MARKET SHARE (MARCH 2011)
-100% Equals to 14.2 million-