Star images are readily recognized signs that are used across various media. Celebrities allow their images to be used for advertising purposes. Several theories discuss how star images are constructed and used. Richard Dyer's star theory proposes that celebrities are produced by institutions for financial gain and targeted at specific audiences. Andrew Godwin and Sven Carlsson also theorize that an artist's unique star image plays an important role in music video production and develops over time. Lady Gaga's early work showed a simpler image than her later more revealing and outrageous style, as her star image evolved along with her music and message.

1. STAR IMAGE
A star's image becomes a readily recognized sign
that is used in many different media forms. Stars can
use the fact that their image has meaning by
allowing it to be used for advertising purposes.

2. STAR IMAGE USED IN THEORIES
• Richard Dyer’s star theory is the idea that celebrities and icons are produced by institutions
for financial reasons and are built to target specific audiences or groups of people. The
theory can be broken down into three categories : -
 Audience and institutions
 Constructions
 Hegemony (Culture beliefs)
 Character and Personality
• Andrew Godwin's theory also proposes star image is a vital aspect of music videos. Artists
want to look unique in order to stay current and for audiences to remember them. The star
image develops overtime and plays a big role in the production process of music videos.
• Sven e Carlsson also said the artists’ star image is the development of their image and
character. It plays an important role in the production of the music video. Star image relation
to visuals to song music videos music videos have three functions. To illustrate, amplify and
disjuncture.

3. The Fame
• Lady Gaga’s debut album. Released in 2008
• Influences from glam rock 70’s artists such as David
Bowie and Queen.
• This album is a representation of what
life is like being famous e.g. The song
paparazzi which hosts a stalker plot.

4. LADY GAGA’S FIRST ALBUM
• ‘Just Dance’ from her first album.
• Lady Gaga has simple straight hair, simple makeup and she is wearing party
clothes.
• Nudity is a feature in this video with the dress but nothing compared to Lady Gaga
now.
Unusual clothing
but she can carry it
off very well.
Straight hair, not to
revealing.
Makeup
influenced by
David Bowie.

5. POKER FACE BY LADY GAGA
• "Poker Face" was written by her as a pop song and was a tribute to her
Lady gaga always comes up
with unusual outfits every
time with different
accessories.
This shot is taken in a
villa near the pool and
gaga playing a stripper is
giving a tribute to her
boyfriends.
It features several white
mannequins on her
swimming pool deck. GAGA
gives a very sensuous look
(almost in all of her videos) l
with a mirrored mask.
"rock 'n' roll boyfriends”.
• She stated that the main idea behind the song was sex and gambling.
• With '80s-inspired synthesizers, robotic verses and a warm, sunny hook
in the chorus, which is even more addictive than the previous single
(Just Dance).

6. What is Gaga known for?
• Lady Gaga has been always known for her famous outrageous music performances and
unusual style of fashion.
• However, her style changed over every album.
• She is selling her body in all of the music videos.
Straight hair, very subtle
makeup and not to
revealing clothes with
minimum accessories.

7. Lady gaga maintaining
her style also promotes
religion as seen in her
videos “Telephone” and
“Judas”.
Gaga also
endorses her
products in
her videos
e.g. beats by
lady gaga and
her monster
perfume.
In her latest videos you
can see more nudity and
unusual clothing. At the
red carpet she comes up
with a very unique look
e.g. actual meat dress.
We can now see that
she has started to add
more accessories with
different hairdos and
harsh makeup.