The document discusses how the elements of a music video production work together to create a sense of branding. Key elements included creating a timeline, storyboard, shot list and budget. Location scouting and choosing camera angles, lighting, costumes and props were important. Extensive editing was needed to join various shots together into a cohesive final video. An album cover was also created to attract audiences and indicate the genre of music. Finally, a website was made to promote the artist and album, allowing viewers to watch the video, comment, and purchase branded merchandise, helping to create a sense of branding for the artist.