Social'Media'&'the'Chief'
Financial'Officer'
Tom'Hood,'CPA.CITP'
CEO'
Maryland'Associa@on'of'CPAs'
Business'Learning'Ins@tut...
Tom Hood, CPA, CITP, CGMA!
Tom Hood, CPA, CITP, CGMA
CEO
MACPA www.macpa.org
and
Business Learning Institute (BLI)
www.bli...
http://macpa.cnf.io!
!
Respond to a Poll!
Ask a Question!
Select the session: !
FEI Social CFO!
hKp://www.slideshare.net/thoodcpa'
And'on'our'blog'at'
hKp://www.cpasuccess.com'
Download'Today’s'Preso'on'
Three'objec@ves'
• Why'social'technologies?'
• Common'mispercep@ons'
• Managing'the'risks'
American Institute of CPAs
"It starts with the fact that globalization and the
information technology revolution have gone...
Why?'
• Marke@ng'and'SEO'
• Keeping'up'
• Learning'
• Connec@ng'and'Collabora@on'
• Innova@on'
• SEC'earnings'
• Engagemen...
Common'Mispercep@ons'
• Timewaster'–'“social'notworking”'
• I'don’t'want'to'know'what'you'
had'for'lunch'
• No'real'busine...
ROI?'
hKp://cpa.tc/4qv'
'
Why'CFOs'should'care'about'Social'
Media'
“In_forming'is'the'individual'person's'
analog'to'open_sourcing,'outsourcing,'
i...
hKp://cpa.tc/4qu'
'
CFOs'are'on'social'media'
Example:'WSJ'_'TwiKer'
Follow:'@CFOJournal'@Echasan'@twiKerIR'
We’re'all'in'the'Moving'Business!'
Tom’s'Top'Five'Reasons'CFOs'Should'
be'on'Social'Media'
1.  Connec@ng'
2.  Collabora@ng'
3.  Learning'
4.  Innova@ng'
5.  ...
Virtual'Connec@ons'–'Real'People'
hKp://dupress.com/ar@cles/social_business_study/'
Follow'@DU_Press'@deloiKe'@MITSloan'
Business'is'Social'
“Bill’s'blog'makes'me'feel'
connected'to'the'organiza7on'
in'a'way'I'had'not'felt'before.'I'
feel'more'informed'and'closer...
Listen:'Use'Social'Media'to'turn'the'
bullhorn'around'
Three'authors'
ReTweeted'this'
blog'post'which'
men@oned'their'
books…'
hKp://www.cpasuccess.com/2012/01/the_top_ten_busin...
FEI’s'own'Edith'Orenstein'on'
Researching'SEC'&'Social'Media'
Follow:'@feiblog'@brocromanek''
Geong'started'
hKp://cpa.tc/4qw'
'
Hashtag'
#FEISummit14'
TwiKer'lists'
Social'Media'connects'us'to'thought'leaders'
Innova@on'adop@on'='Social'Networks'
'
“The'degree'to'which'an'individual'in'a'social'network'is'
connected'to'other'indiv...
Source:'www.C4LPT.co.uk'
Top'Ten'Learning'Technologies'
1.  TwiKer'–'micro_upda@ng'tool''''
2.  GoogleDocs/Drive'–'online'...
Risk'Management'
Don’t'let'this'happen'to'you'
This'is'the'biggest'fear'of'
social'media.'You'can'
mi@gate'this'fear'with'...
MACPA'Social'Media'Policy'
hKp://cpa.tc/21c'
'
•  Based'on'social'
media'best'
prac@ces'
•  Tied'to'MACPA'
Vision,'Purpose...
MACPA’s'Social'Media'Policy'
1. Par@cipate'
2. Be'smart'&'safe'
(principles'@ed'to'CPA'
code'of'conduct'and'
organiza@on’s...
Where'to'from'here?'
“I'don’t'think'it’s'
crazy'to'ask'if'
your'CEO'is'the'
next'Mubarak”'
'J''Gary'Hamel'
It’s'Bigger'Than'You'Think'–'Social'
Organiza@ons'
From:' ' ' ' ' ' ' 'To:'
Hierarchy ' ' ' ' ' 'Network'
Command'&'Contro...
Are'you'a'social'business?'
“A'Social'Business'isn’t'just'a'
company'that'has'a'Facebook'page'
and'a'TwiPer'account.'A'Soc...
Five'Ways'to'Get'started…'
1.  Create'your'digital'
footprint'(Linked_In,'Facebook,'
Google'+,'TwiKer)'
2.  Start'listenin...
Tom’s'Favorite'Tools'
“Use'the'tools,'don’t'let'the'tools'use'you.”'
–'Francine'McKenna'@retheauditors''
•  TwiKer'
•  Lin...
If'you'need'help'
BLI'program:'Social'Media'Strategy'&'
Quick'Start:'Developing'and'
Implemen@ng'a'Social'Media'Strategy'
...
More'Resources'
CPA'Success'posts'about'social'media'
hKp://www.cpasuccess.com/social_media/'
Self_directed'learning'guide...
Recommended'Reading'
•  The'Corporate'Blogging'Book'by'Debbie'
Weil'
•  Crush_It'by'Gary'Vaynerchuk'
•  The'Whuffie'Factor'b...
Tom)Hood,)CPA.CITP)
CEO)
Maryland)Associa8on)of)CPAs)
Business)Learning)Ins8tute)
(443))632<2301)
E<mail)tom@macpa.org)
We...
FEI Social CFOFEI Social CFO
Session Report
Generated on June 4, 2014
How big is your finance / accounting organization?
Wh...
Social Media is a productivity killer
2.2%
65.2%
32.6%
Mature born btw 1925 &
1945 (Votes: 1)
Boomer born btw 1946 &
1964 ...
What is your biggest challenge?
What is your favorite social media tool?
16.8%
10.6%
16.8%
11.5%
4.4%
5.3%
5.3%
18.6%
4.4%...
Social Q&A
Can you recommend a website or resource for us to learn
more about the social media tools?
How much time does e...
Tom - Thanks for attacking my fears of social media.
Favorite sports teams?
Tweetdeck
Interacting with mean people?
Hoot s...
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
Social Media for CFOs  - FEI Summit
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Social Media for CFOs - FEI Summit

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In a world of rapid change and increasing complexity, the winners will be those who can keep their rate of learning greater than the rate of change.

This session is designed to help you keep your L>C. That is how our presenter, Tom Hood, sees the biggest benefit of social technology for today’s finance professionals and knowledge workers. He will share the latest research from McKinsey, MIT/Deloitte, and others. Tom will show how to use the latest tools to create your own knowledge network and how to lead safe and productive uses of these tools. He will also discuss the “dark side” and some ideas on how to mitigate the risks. Bring your laptops, tablets and smartphones to participate in this interactive session.

Additional information from sessions is embedded in this pdf:

Top Issues Facing CFOs
Slide 41-47 are Survey results from Session participants which include the Top Issues Facing CFOs, Social Media Tools, and other information

Twitter book recap of entire Conference #FEISummit14
Slides 47-64 are tweet reach recap showing a reach of 98,237 and 858,274 impressions

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Social Media for CFOs - FEI Summit

  1. Social'Media'&'the'Chief' Financial'Officer' Tom'Hood,'CPA.CITP' CEO' Maryland'Associa@on'of'CPAs' Business'Learning'Ins@tute' FEI'Summit'2014' #FEISummit14' @tomhood'
  2. Tom Hood, CPA, CITP, CGMA! Tom Hood, CPA, CITP, CGMA CEO MACPA www.macpa.org and Business Learning Institute (BLI) www.blionline.org! http://www.linkedin.com/in/tomhood/! If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today Magazine! •  Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 •  Linked-In Top 150 Influencer •  Top 25 Influencers in Learning & HR by HR Examiner •  Top 25 Thought Leaders in Public Accounting by CPA Practice Adviser •  Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management !
  3. http://macpa.cnf.io! ! Respond to a Poll! Ask a Question! Select the session: ! FEI Social CFO!
  4. hKp://www.slideshare.net/thoodcpa' And'on'our'blog'at' hKp://www.cpasuccess.com' Download'Today’s'Preso'on'
  5. Three'objec@ves' • Why'social'technologies?' • Common'mispercep@ons' • Managing'the'risks'
  6. American Institute of CPAs "It starts with the fact that globalization and the information technology revolution have gone to a whole new level. Thanks to cloud computing, robotics, 3G wireless connectivity, Skype, Facebook, Google, LinkedIn, Twitter, the iPad, and cheap Internet-enabled smartphones, the world has gone from connected to hyper- connected.” - Thomas Friedman NY Times author The World is Flat The single most important trend in the world today
  7. Why?' • Marke@ng'and'SEO' • Keeping'up' • Learning' • Connec@ng'and'Collabora@on' • Innova@on' • SEC'earnings' • Engagement'&'Trust'
  8. Common'Mispercep@ons' • Timewaster'–'“social'notworking”' • I'don’t'want'to'know'what'you' had'for'lunch' • No'real'business'use'–'No'ROI'
  9. ROI?' hKp://cpa.tc/4qv' '
  10. Why'CFOs'should'care'about'Social' Media' “In_forming'is'the'individual'person's' analog'to'open_sourcing,'outsourcing,' insourcing,'supply_chaining,'and' offshoring.'Informing)is)the)ability)to)build) and)supply)your)own)personal)supply) chain—a)supply)chain)of)informa8on,) knowledge,)and)entertainment.)In< forming)is)about)self<collabora8on— becoming)your)own)self<directed)and)self< empowered)researcher,)editor,)and) selector)of)entertainment.) ' ' ' ' ' ''–'Thomas'Friedman'
  11. hKp://cpa.tc/4qu' '
  12. CFOs'are'on'social'media'
  13. Example:'WSJ'_'TwiKer' Follow:'@CFOJournal'@Echasan'@twiKerIR'
  14. We’re'all'in'the'Moving'Business!'
  15. Tom’s'Top'Five'Reasons'CFOs'Should' be'on'Social'Media' 1.  Connec@ng' 2.  Collabora@ng' 3.  Learning' 4.  Innova@ng' 5.  Moving'People' ' FEI'TwiKer'List''hKp://cpa.tc/4qw' '
  16. Virtual'Connec@ons'–'Real'People'
  17. hKp://dupress.com/ar@cles/social_business_study/' Follow'@DU_Press'@deloiKe'@MITSloan' Business'is'Social'
  18. “Bill’s'blog'makes'me'feel' connected'to'the'organiza7on' in'a'way'I'had'not'felt'before.'I' feel'more'informed'and'closer' to'the'organiza7on'than'ever' before.”'–'from'a'MarrioK' Finance'Team'member'during' an'MACPA'Professional'Issues' update'at'their'HQ'in' Bethesda,'MD'].' What'if'you'could'keep'your'organiza@on'informed'and'inspired' by'your'thoughts?' The'MarrioK'Story'–'Engaging'Finance' Team'
  19. Listen:'Use'Social'Media'to'turn'the' bullhorn'around'
  20. Three'authors' ReTweeted'this' blog'post'which' men@oned'their' books…' hKp://www.cpasuccess.com/2012/01/the_top_ten_business_books_of_2011.html' ' Learn'
  21. FEI’s'own'Edith'Orenstein'on' Researching'SEC'&'Social'Media' Follow:'@feiblog'@brocromanek''
  22. Geong'started' hKp://cpa.tc/4qw' ' Hashtag' #FEISummit14' TwiKer'lists'
  23. Social'Media'connects'us'to'thought'leaders'
  24. Innova@on'adop@on'='Social'Networks' ' “The'degree'to'which'an'individual'in'a'social'network'is' connected'to'other'individuals'in'the'network'(actor' centrality)'has'been'shown'to'have'a'major'influence'on' that'individual’s'adop7on'of'business'innova7ons.”' ''''''''–'Research'Report'by'Associa@on'of'American' Medical'Colleges'
  25. Source:'www.C4LPT.co.uk' Top'Ten'Learning'Technologies' 1.  TwiKer'–'micro_upda@ng'tool'''' 2.  GoogleDocs/Drive'–'online'collabora@on'tool'' 3.  YouTube'–'video'hos@ng'and'sharing'tool' 4.  Google'Search'_'web'search' 5.  Powerpoint''_'Presenta@on'sorware' 6.  Evernote'–'Produc@vity'tool'(and'content'cura@on)' 7.  Dropbox'–'File'storage'and'synchroniza@on' 8.  Wordpress'–'blogging'tool'''' 9.  Facebook'–'social'networking'site' 10. Google+'Hangouts'–'Video'mee@ngs' *'Bonus'Slideshare'–'presenta@on'hos@ng'and'sharing'tool'' Social'Learning'is'quickly'emerging'as' a'major'use'of'social'media'and'a' way'to'engage'deeper'with'our' members'and'par@cipants.'
  26. Risk'Management' Don’t'let'this'happen'to'you' This'is'the'biggest'fear'of' social'media.'You'can' mi@gate'this'fear'with' training'and'a'good'policy.'' ' MACPA’s'social'media'policy' incorporates'the'Code'of' Ethics'of'the'CPA'Profession' and'our'State'Board'of' Accountancy'into'the'best'of' breed'policy'from'IBM.'On' the'next'slide.'
  27. MACPA'Social'Media'Policy' hKp://cpa.tc/21c' ' •  Based'on'social' media'best' prac@ces' •  Tied'to'MACPA' Vision,'Purpose,' and'Strategy' •  Includes'CPA'Code' of'Professional' Conduct' '
  28. MACPA’s'Social'Media'Policy' 1. Par@cipate' 2. Be'smart'&'safe' (principles'@ed'to'CPA' code'of'conduct'and' organiza@on’s'mission,' purpose'and'values)' 3. Most'importantly…' explore'and'have'fun!'
  29. Where'to'from'here?' “I'don’t'think'it’s' crazy'to'ask'if' your'CEO'is'the' next'Mubarak”' 'J''Gary'Hamel'
  30. It’s'Bigger'Than'You'Think'–'Social' Organiza@ons' From:' ' ' ' ' ' ' 'To:' Hierarchy ' ' ' ' ' 'Network' Command'&'Control ' 'Connect'&'Collaborate' Experience'Curve' ' ' 'Collabora@on'Curve' Lecturer ' ' ' ' ' ' 'Facilitator' Push ' ' ' ' ' ' ' 'Pull'
  31. Are'you'a'social'business?' “A'Social'Business'isn’t'just'a' company'that'has'a'Facebook'page' and'a'TwiPer'account.'A'Social' Business'is'one'that'embraces'and' cul7vates'a'spirit'of'collabora7on' and'community'throughout'its' organiza7on—both'internally'and' externally.”' hKp://www.ibm.com/blogs/zz/en/' '
  32. Five'Ways'to'Get'started…' 1.  Create'your'digital' footprint'(Linked_In,'Facebook,' Google'+,'TwiKer)' 2.  Start'listening'(use'google' reader'and'twiKer'to'start'listening)' 3.  Make'friends'(build'your' network'and'follow'on'twiKer)' 4.  Create'&'Share'(join'the' conversa@on'by'commen@ng,' Retwee@ng,'and'start'a'blog)' 5.  Recognize'&' Reciprocate'(always'recognize' and'aKribute'other’s'work)'
  33. Tom’s'Favorite'Tools' “Use'the'tools,'don’t'let'the'tools'use'you.”' –'Francine'McKenna'@retheauditors'' •  TwiKer' •  Linked_In' •  Blog' •  Slideshare.net' •  Evernote' •  Tweetdeck.com' •  Hootsuite.com' •  Zite.com'' '
  34. If'you'need'help' BLI'program:'Social'Media'Strategy'&' Quick'Start:'Developing'and' Implemen@ng'a'Social'Media'Strategy' for'CPA'Firms'&'Organiza@ons'' hKp://cpa.tc/8s' ' Let'Bill'Sheridan,'Na@onal'Thought' Leader'and'architect'of'MACPA’s'award_ winning'social'media'strategy,'be'your' trusted'guide'to'help'you'jump'start' your'social'media'exper@se.' ' In'seven'tele_coaching'session,'Bill'will' guide'you'through'crea@ng'a'social' strategy'and'hands_on'coaching'to'get' you'up'and'running'fast!'
  35. More'Resources' CPA'Success'posts'about'social'media' hKp://www.cpasuccess.com/social_media/' Self_directed'learning'guide'–'15'min'a'day' hKp://www.cpalearning2.com/' Can'Social'Media'Help'You'Learn?' hKp://cpa.tc/sociallearn' Making'Social'Media'Work'for'You' hKp://www.journalofaccountancy.com/Mul@media/TomHood.htm' Social'Media'for'Learning' hKp://cpa.tc/sociallearn' Social'Media'for'CPAs'and'CEOs'–'interviews'&'stories' hKp://cpa.tc/social' How'to'Leverage'Social'Media'–'Journal'of'Accountancy' hKp://cpa.tc/8u' '
  36. Recommended'Reading' •  The'Corporate'Blogging'Book'by'Debbie' Weil' •  Crush_It'by'Gary'Vaynerchuk' •  The'Whuffie'Factor'by'Tara'Hunt' •  Here'Comes'Everybody'by'Clay'Shirky' •  Social'Media'Strategies'for'Professionals' and'Their'Firms'by'Michelle'Golden' •  Switch:'How'to'Change'When'Change'is' Hard'–'Chip'&'Dan'Heath' •  Escaping'Velocity'by'Geoffrey'Moore'
  37. Tom)Hood,)CPA.CITP) CEO) Maryland)Associa8on)of)CPAs) Business)Learning)Ins8tute) (443))632<2301) E<mail)tom@macpa.org) Web)hQp://www.macpa.org) Blog)hQp://www.cpasuccess.com) Blog)hQp://www.bizlearningblog.com) ) ) Follow'me'on:' ! 'TwiKer:'hKp://www.TwiKer.com/tomhood' ! 'LinkedIn:'hKp://www.linkedin.com/in/tomhood' ! 'Facebook:'hKp://www.facebook.com/thoodcpa' ! Plaxo:'hKp://tomhood.myplaxo.com' ! Slideshare:'hKp://www.slideshare.net/thoodcpa' ! Youtube:'hKp://www.youtube.com/thoodcpa' ! Second'Life'avatar'name:'Rocky'Maddaloni'
  38. FEI Social CFOFEI Social CFO Session Report Generated on June 4, 2014 How big is your finance / accounting organization? What Generation are you? 4.8% 7.1% 9.5% 9.5% 23.8% 45.2% > 1000 (Votes: 2) 501 - 1000 (Votes: 0) 251 - 500 (Votes: 3) 101 - 250 (Votes: 4) 51 - 100 (Votes: 4) 11 - 50 (Votes: 10) 10 or less (Votes: 19) Highcharts.com
  39. Social Media is a productivity killer 2.2% 65.2% 32.6% Mature born btw 1925 & 1945 (Votes: 1) Boomer born btw 1946 & 1964 (Votes: 30) Gen X born btw 1965 & 1979 (Votes: 15) Gen Y born btw 1980 & 2000 (Votes: 0) Highcharts.com 8.5% 29.8% 61.7% True (Votes: 4) False (Votes: 14) I am on the fence (Votes: 29) Highcharts.com
  40. What is your biggest challenge? What is your favorite social media tool? 16.8% 10.6% 16.8% 11.5% 4.4% 5.3% 5.3% 18.6% 4.4% 6.2% Reactive vs Proactive (Votes: 19) Keeping up (Votes: 12) Information overload (Votes: 19) Doing more with less (Votes: 13) Complexity (Votes: 5) Big Data and analytics (Votes: 6) Succession planning (Votes: 6) Talent development & retention (Votes: 21) Moving to the cloud (Votes: 5) Generational issues (Votes: 7) 1/2 Highcharts.com
  41. Social Q&A Can you recommend a website or resource for us to learn more about the social media tools? How much time does everyone in the room spend reading outside of work each day What is this site? Is it a subscription model? what's the slideshare URL for your presentation how many in room don't use twitter? You're asking us to become more connected. The next session is going to talk about the need for cyber security. How do you balance these two ideas? What is on your tie? 62.5% 5.4% 28.6% 1.8%1.8% Linked-in (Votes: 35) Twitter (Votes: 3) Slideshare (Votes: 0) Facebook (Votes: 16) Instagram (Votes: 1) Blog (Votes: 1) Highcharts.com
  42. Tom - Thanks for attacking my fears of social media. Favorite sports teams? Tweetdeck Interacting with mean people? Hoot suite !???? How is a blog greated I think the challenge is to determine how to use the tools to advance your goals Do you use Flipboatd This takes time where do we get it??? What's your twitter handle? Get Conferences i/o for an Event You Are Hosting

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