Diverse representation in marketing is important for several reasons: 1) It allows people of all backgrounds to see themselves reflected in brands' content and campaigns. 2) People expect brands to show diversity - 38% are more likely to trust brands that do, and 62% say lack of diversity impacts their views of products/services. 3) We all share responsibility for advancing diversity and inclusion through critically examining biases, acknowledging stereotypes, listening to diverse voices, and making workplaces truly diverse in staff and thought.

1. deyra jaye FONTAINE | 06.06.2020
A quick message
about diversity in
marketing

2. Visualizing
diversity is
important
Diverse images in content and campaigns reflect
the world we live in. They allow people regardless
of age, race, abilities, sexual orientation, gender
identity, or gender expression to see themselves
in what you create. But using diverse imagery
should not just be a marketing tactic.
It's more than that.
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People
expect more
from brands
38% of people are more likely to trust
a brand that shows diversity in its
advertising
62% of people say a brand's diversity
(or lack thereof) impacts their
perception of its products/services
81% of people say lack of trust is a
deal breaker when deciding to buy
from a brand
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Edelman Trust Barometer, 2019
Adobe Diversity in Advertising, 2019

4. Stereotypes, superficiality,
tone deafness, and cultural
insensitivity are found in
many ad campaigns today
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We all have a responsibility to advance diversity in marketing. It will not happen
overnight and the burden should not rest solely on those who are underrepresented.
Creating a more inclusive brand, workplace, and world begins with you.
You can start by critically examining how you communicate. You must be willing to
check your blind spots, acknowledge stereotypes, and then let go of bias. Commit to
listening to diverse voices and including them in the creative process from the start.
Focus on making your organization more diverse, not just making campaigns look
diverse.
Because diversity matters—not only in the images you portray, but in the work
rooms where content and creative strategy are built.

6. Diversity of people and
diversity of thought lead to
better marketing
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7. If you care about diversity
and inclusion, start making
it a priority today
Thank you
@deyrajaye