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Integrate/Advertising My first powerpoint. A visual look at Social Media. I will be adding more slides, quotes, and information as I go, but wanted to get the first draft out there.
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Using social media to grow your business
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This document discusses brand activism and provides suggestions for brands considering taking a political or moral stance. It notes that while activism can feel risky, it can also boost brand distinctiveness and relevance if done correctly. Some key points made include:
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1) It allows people of all backgrounds to see themselves reflected in brands' content and campaigns.
2) People expect brands to show diversity - 38% are more likely to trust brands that do, and 62% say lack of diversity impacts their views of products/services.
3) We all share responsibility for advancing diversity and inclusion through critically examining biases, acknowledging stereotypes, listening to diverse voices, and making workplaces truly diverse in staff and thought.
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In this webinar we discussed:
- The intersection of marketing and brand activism
- Should your company participate or maintain an apolitical brand?
- A framework for engaging in corporate social activism
Watch on-demand: https://www.falcon.io/webinars/brand-activism/
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Diversity in marketing is important, but many brands struggle to get it right. Why?
Brands often rely on imagery to satisfy the need for diversity in campaigns. But the more you focus on on making your organization more diverse, instead of making campaigns look diverse, the more authentic and impactful your content and campaigns will be.
It comes down to one simple fact: Diversity of people and diversity of thought lead to better marketing.
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This document discusses brand activism and provides suggestions for brands considering taking a political or moral stance. It notes that while activism can feel risky, it can also boost brand distinctiveness and relevance if done correctly. Some key points made include:
- Brand activism is on the rise as brands look to channel consumer passions and change the world for the better, but there are risks of backlash.
- Getting it right can provide greater fame through earned media if the stance is authentic and relevant to the brand and consumers.
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Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
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BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
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You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
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https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
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Blogger decides to review your product or service.
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• Brand awareness
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Social media allows message sharing to a wide audience, making brands more accessible
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The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
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• Increased traffic
Improved Conversions!
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* Raising funds through Facebook Causes
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- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
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2. As consumers seek out authentic experiences and relevance, companies must generate experiences rather than commodities and focus on building relationships within communities through stories and ideas that people want to share.
3. Success in social media depends on facilitating conversations among target groups and enabling people to tell the brand's story in their own words through the channels they use most.
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The Global Chief Marketing Officer
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一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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- 1. Social Media Web 2.0 Branding Relationship Building
- 2. The New Rules of Social Media ** * *according to me
- 3. * * 4 in 5 adults are now writing on walls .
- 4. The Bird Truly Is the Word
- 5. 40% of Fortune 500 companies hit the link to recruit.
- 6. H ow To S urvive
- 7. Don’t be afraid to show your true c o l o r s .
- 8. Spill the beans every once in a while…
- 9. Show off your shiny side. Don’t hide the rust .
- 10. “ 4 Qualities of a Successful Brand * *Rishad Tobaccowala: CEO Publicus Groupe Media
- 11. Performance Superior product or service unmatched by rivals.
- 12. Desire A passion, a pursuit, an emotional connection with consumers.
- 13. Intrigue Continuously innovative, a mystery , a rant, a rave, an everlasting affair.
- 14. Cultural Residence An affirmative interest , a much needed place in society, a long-living legacy .
- 15. Integrate: Finding Ways To Connect You & Your Company Through Social Media
- 16. Employees Hammer the brand through social media outlets.
- 17. Consumers Screw the brand together.
- 18. Social Media Strategy The must-have tool.
- 19. “ New marketing is about the relationships , not the medium .” Ben Grossman - BigMark
- 20. Now plug in and play … Your brand relies on you …