Client Coyote Marketing Seminar

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Marketing Seminar for Bar and Restaurant Consultants

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Client Coyote Marketing Seminar

  1. 1. MPOA and Coyote Marketing Joint Seminar for the Restaurant Consultant membership of the NEW YORK CERTIFIED PUBLIC ACCOUNTANT SOCIETY
  2. 2. Steven Miller Experience <ul><li>Corporate Trainer with Time Warner Leisure. </li></ul><ul><li>Formal Service Trainer Marriott Corporation. </li></ul><ul><li>General Manager of The Depot Hotel, Restaurant and Banquet Facility. </li></ul><ul><li>Owner of Serenity Inn. </li></ul><ul><li>General Sales Manager Red Diamond Fountain Syrup and CO2. </li></ul><ul><li>Founder of Coyote Marketing. </li></ul>
  3. 3. Warren Miller Experience <ul><li>High-Impact Sales Presentations </li></ul><ul><li>P&L Management </li></ul><ul><li>Recruiting and Employee Retention </li></ul><ul><li>Solution Selling Strategies </li></ul><ul><li>Process Improvement Systems </li></ul><ul><li>Performance Assessment </li></ul><ul><li>Territory Growth/Development </li></ul><ul><li>Conflict Resolution </li></ul><ul><li>Training and Development </li></ul><ul><li>Organizational Leadership </li></ul><ul><li>Business Value Mapping </li></ul><ul><li>Team Building </li></ul><ul><li>Strategic Market Positioning </li></ul><ul><li>Competency Models </li></ul><ul><li>Metric Dashboard Design </li></ul>
  4. 4. Making Bar/Restaurants successful using today’s marketing innovations <ul><li>Database collection and utilization </li></ul><ul><li>Event driven marketing </li></ul><ul><li>Press release preparation and utilization </li></ul><ul><li>Mobile marketing </li></ul><ul><li>Branding </li></ul>
  5. 5. 100% of people consume food and drinks! So, If you open some will come! But, How do we get them to return? How do we get more to come?
  6. 6. Data Capturing: <ul><li>Name </li></ul><ul><li>Date of Birth </li></ul><ul><li>Cell Phone number </li></ul><ul><li>E-mail address </li></ul><ul><li>Miscellaneous info </li></ul>Techniques : <ul><li>Guest Comment Cards </li></ul><ul><li>Fishbowl Drop </li></ul><ul><li>Register And Win Through Web Site </li></ul><ul><li>Organization Affiliations </li></ul><ul><li>MySpace/CraigsList </li></ul>
  7. 7. Event Driven Marketing <ul><li>New Menu Release </li></ul><ul><li>Wine Tasting / Beer Tasting </li></ul><ul><li>Benefits / Not For Profit </li></ul><ul><li>Group Gatherings </li></ul><ul><li>Personal Events (Birthdays, Anniversary) </li></ul><ul><li>Complimentary Happy Hour </li></ul><ul><li>Office Party </li></ul>
  8. 8. Media Notification Press Release Design <ul><li>Cannot appear as Advertising </li></ul><ul><li>Compose in Third person Narration </li></ul><ul><li>Details and Facts only </li></ul><ul><li>News Worthiness </li></ul><ul><li>Ample Notification </li></ul>Distribution 1. E-Mail 2. Fax 3. Postal Mail 4. Community postings 5. Network Organizations
  9. 9. Mobile Marketing <ul><li>Low Cost vs Direct Mail </li></ul><ul><li>Must Have A Call To Action </li></ul><ul><li>Must Be Well Timed </li></ul><ul><li>236 million US Americans Have A Cell Phone </li></ul>
  10. 10. Modern Marketing Mediums <ul><li>Mobile Billboards </li></ul><ul><li>Sports Marketing </li></ul><ul><li>Strategically Placed Monitors </li></ul><ul><li>Establishment Sponsorship With Other Community Businesses </li></ul><ul><li>Logo Items </li></ul>
  11. 11. Branding
  12. 12. Logo Exposure <ul><li>Everybody Gets A Business Card </li></ul><ul><li>Clothing Apparel </li></ul><ul><li>Souvenirs, Magnets, Bumper Stickers </li></ul><ul><li>Glassware, Mugs </li></ul><ul><li>Community Sponsorships </li></ul><ul><li>Web Site </li></ul><ul><li>Menus to go and on site </li></ul><ul><li>ENDLESS POSSIBILITIES </li></ul>
  13. 13. Branding Mobile marketing Press release preparation and utilization Event driven marketing Database collection and utilization

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