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Being an Attractive Digital Communications Candidate in Today’s Market

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A brief presentation to a USC Communications class of soon to be graduating seniors who wanted to understand the job marketing in digital communications PR and Marketing.

Published in: Career, Business
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Being an Attractive Digital Communications Candidate in Today’s Market

  1. 1. Being an Attractive Digital Communications Candidate in Today’s Market
  2. 2. How do we find a job we want? • • • • • Industry Team Size Social Impact Leadership Recognition
  3. 3. Know Your Passion • Your career should be a passion of yours • This means knowing what you want to aspire to • What goals you have that align with client needs
  4. 4. What brand or campaign currently impresses you and why?
  5. 5. Laser Focus Stay current. Know what brands are doing in digital. Follow leaders in communications and digital fields.
  6. 6. Paid, Earned, Owned Know what bowl does what.
  7. 7. Tale of Two Paths Marketing? Public Relations?
  8. 8. Internship Led Career It’s all about trial.
  9. 9. Don’t just look in Participate.
  10. 10. Create.
  11. 11. Finally be findable.
  12. 12. THANK YOU Chris Baccus GolinHarris Executive Director of Digital Twitter @cbaccus

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