This presentation discusses media research in India. It provides an overview of how media consumption is measured in India through research on print, television, radio, and how media planners use the data. The size and growth of the Indian advertising market is presented, showing it is the 12th largest globally and the 4th fastest growing market. Different media types and their measurability are mapped. Key terms for media research are defined.

1. A presentation to Symbiosis Institute of
International Business
13th October 2012
1

2. Media Research
How India measures its media
consumption!
2

3. Presentation flow
Research terms
Print research
Television research
Radio Research
How Media Planners use research data

4. But before we begin….
Why do we need media research???

6. What is the size of the Advertising investments
in India?

7. Source: Pitch Madison Media Advertising Outlook 2012

8. Tracking the last 11 years
26.7 28013
25594
21.7 22.0
17.1
23646
15.1 20717
12.2 18670
11.0 17690
8.6
7.6
14505
11915
10354
9329
8311
-9.9
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Spends in INR crores
Source: Pitch Madison Media Advertising Outlook 2012

9. India is the 12th largest advertising market
France Brazil
Australia
4.8% 4.7%
4.0%
UK Canada
6.6% 3.8%
Italy
3.3%
China Russia
7.3% 2.9%
India
1.4%
Germany
7.4%
Japan
12.7%
US
41.0%
5 countries – US, Japan, Germany, China, UK account for 75 % of the market
Extracted from Warc International Ad Forecast 2011/2012 (November)

10. -20
20
% change y/y
India is the 4th fastest growing market
Current prices, y/y % change
2011 2012
Russia 19.8 19.9
China 14.1 16.3
Brazil 9.5 11.2
India 7.6 8.6
Canada 5.4 4.3
Australia 3.5 5.2
France 2.6 2.4
Germany 2.5 2.6
US 2.5 4.6
UK 2.1 4.5
Italy -0.7 2.7
Spain -0.7 2.5
Japan -3.2 2.2
Global* 4.4 6.3
Extracted from Warc

11. Indian Ad market – 2011 Contribution
Outdoor, 5.1 Internet, 3.8
Cinema, 0.5
Radio, 3.5
TV, 44.8
Press, 42.2
25,594 crores
Source: Pitch Madison Media Advertising Outlook 2012

12. Indian Ad market – 2011 & 2012 Contribution
Cinema, Internet,
Cinema, Outdoor, Internet, 0.6
Outdoor, 5.3
Radio, 0.5 5.1 3.8 Radio, 4.9
3.5 3.4
TV, 44.8
TV, 45.1
Press,
Press,
42.2
40.8
25,594 crores 28,013 crores
2011 2012

13. Media Map
High Measurability
SMS TV
Personal Contact Internet Newspapers
Magazines
Radio
Personal Mass
Loose Inserts
Direct Mailers
Events
Road Shows
Word-of-mouth
Low Measurability
13

14. +
Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media
– To determine media mix
– The making of a Print plan
– Using TGI for psychographics
14

15. +
Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media
– To determine media mix
– The making of a Print plan
– Using TGI for psychographics
15

16. Generic research terms
16

17. The media process
Environment
Competition
Marketing Mix
Media GRPs
Sales of the Brand
Reach
Intent/
Creative Awareness Consumer
Disposition
SOV
Duration of Ad
No. of Executions Other Media
17

18. A host of things to manage and measure
Media Agency
Client
Media GRPs Reach/Frequency Awareness Intent Sales
Ad-agency
18

19. Scope of this session
Media Agency
Client
Media GRPs Reach/Frequency Awareness Intent Sales
Ad-agency
19

20. The business of
communication is all about
the CONSUMER!
20

21. +
Segmenting
Measuring Consumers
Media
Studying their
disposition
21

22. +
Why do we need to segment consumers?
Segmenting
Measuring Consumers
Media
Studying their
media habits
22

23. +
Why segment?
• All products are not meant for everyone
• All consumers don’t consume a product uniformly
• Different brands appeal to different types of consumers
• Brands have a positioning that they want to register in select
consumer mindsets
To focus on those who will give the best yield = > Avoid wastage
23

24. +
Research terms
• Household
– A person living alone or a group of persons staying together & sharing
food from the same kitchen
• CWE
– The member of the family who makes highest contribution to the HH
expenditure
• Housewife
– The female or the male member of the HH who is chiefly responsible
for HH tasks and decides what should be purchased for the HH, for
products such as soaps/ toothpastes, etc.
• MHI
– The sum of income of all members of the family
24

25. +
Audience
• ‘Audience’ is usually often referred to as the
Target Audience or Target Group for a
particular brand
– Definition
• The demographic group that has been identified as the key consumer group for the
brand.
• All marketing/advertising activity is concentrated on reaching/appealing to this
group.
25

26. +
Universe
• Universe
– Definition
• Universe is the actual number of individuals within the defined target audience
– In Practice
• The All India, Males, 25+, SEC BC universe is 5,000,000
26

27. +
Media v/s vehicle
– TV . . . . . . Programs
– Print . . . . . Publications (Dailies & Magazines)
– Radio . . . . . Programs
– Outdoor . . . . Sites
– Internet . . . . Portals/ Sites
27

28. +
How do we estimate an audience?
• Physical count – Census
• Population Census in India
– Done every decade
– www.censusofindia.com
• Covers :
– Population of a region
– Gender breakup
– Age of population
– Literacy levels
28

29. +
How do we estimate an audience?
• Sampling & extrapolation
• Assuming sample to be homogeneous,
extrapolate to the entire population
29

30. + What factors determine the propensity to
purchase products?
• MHI?
• Age?
• Presence of children?
• Disposable income?
• Psychographic factors?
• Occupation?
• Education?
• Type of house?
30

31. SEC
(Socio Economic Classification)
Understanding Basic Research Terms

32. +
Urban & Rural
• According to the Census of India 1991, the following
criteria were adopted for treating a place as urban
– All statutory towns, i.e., all places with a municipality,
corporation, cantonment board or notified town area
committee, etc.
– All other places which satisfied the following criteria :
• A minimum population of 5000
• At least 75% of the male working population engaged in non-
agricultural pursuits, and
• A density of population of atleast 400 per sq km
• Apart from these, the outgrowths of cities and towns have also been
treated as urban.
• All areas not identified as Urban, are classified as Rural
32

33. The classic SEC grid
Education of Chief Wage Earner / Main Income Earner (MIE)
Lit. no Some Grad./ Post-
Grad./
sch/school College Grad.
OCCUPATION Illiterate Sch 5-9 yrs SSC/HSC Post-Grad.
upto 4 but not Professiona
General
years Grad. l
Unskilled Workers E2 E2 E1 D D D D
Skilled Workers E2 E1 D C C B2 B2
Petty Traders E2 D D C C B2 B2
Shop Owners D D C B2 B1 A2 A2
Businessmen/ Industrialists with no of
employees
: None D C B2 B1 A2 A2 A1
1-9 C B2 B2 B1 A2 A1 A1
10 + B1 B1 A2 A2 A1 A1 A1
Self employed Professional D D D B2 B1 A2 A1
Clerical / Salesman D D D C B2 B1 B1
Supervisory level D D C C B2 B1 A2
Officers/ Executives Junior C C C B2 B1 A2 A2
Officers/Executives Middle/ Senior B1 B1 B1 B1 A2 A1 A1
33

34. Rural SEC
Type of House
Education of CWE Pucca Semi Pucca Kuccha
Illiterate R4 R4 R4
Self learning / No School R 3 R4 R4
Upto Class 4 R3 R3 R4
Upto Class 4 to 9 R3 R3 R4
SSC/HSC R2 R3 R3
College R1 R2 R3
Graduate / Gen PG R1 R2 R3
Prof Degree R1 R2 R3
34

35. The inadequacies of the existing system

36. +
What SEC does this gentleman belong to?
36

37. +
37

38. +
38

39. Courtesy : Sumegha
Rao
39

40. 40

41. 41

42. 42

43. 43

44. 44

45. 45

46. 46

47. 47

48. 48

49. 49

50. 50

51. 51

52. 52

53. 53

54. 54

55. 55

56. 56

57. +
Why advertising is such a wonderful business?
57

58. +
Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media
– To determine media mix
– The making of a Print plan
– Using TGI for psychographics
58

59. +
Print terms
• Circulation
– The average net paid sales of publications over a period of 6 months
• Readership
– The total number of persons who are exposed to a publication as
distinguished from the circulation or the number of copies distributed
• Average Issue Readership (AIR)
– The no. of people who have read any issue of the publication within a
specified time interval which is equal to the periodicity of the publication
• Claimed Readership (CR)
– No. of people who claim to have read a publication
59

60. +
• Readers per Copy
– Readership/ Circulation`
• CPT (Cost per Thousand)
– Cost / Readership in’000
60

61. +
Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media
– To determine media mix
– The making of a Print plan
– Using TGI for psychographics
61

62. +
How it all began?
• The Audit Bureau of Circulation
• Measured Circulation – not readers
• Reported a six monthly figure
• Did not report in case not approached
• Enter Readership
• The NRS
• The IRS
62

63. +
The procedure
• The universe for IRS has been defined as the total resident urban and
rural population of India aged 12 years and over
• The survey excludes the off-shore territories such as Lakshadweep and
Andaman & Nicobar islands. North Eastern states and J & K (excluding
Srinagar) are also excluded from the survey
• The annual sample spread exceeds 2.5 lac respondents with continuous
fieldwork spread across 10 months of the year
• All 1 Lakh+ towns are sampled
• All publication towns and districts are sampled in the four rounds
Remaining towns and non-publication districts are randomly sampled
• Rural Sampling: Once a district is selected, 2 Talukas from the district are
randomly sampled
63

64. Administer individual
Within city segment Administer HH
questionnaire to
by electoral wards questionnaire to HW
selected respondent
Within HH determine
Divide sample by pre-respondent and
Back check of the HH
electoral wards respondent using the
Kish grid
Follow Right hand
Random selection of Classification and
rule for determining
starting point Analysis of the HH
further houses

65. +
How does the Kisch grid work?
Table : Kish grid
Number of eligible youth in household
1 2 3 4 5 6 7 8
1 1 1 1 1 1 1 1 1
2 1 2 1 2 1 2 1 2
3 1 2 3 1 2 3 1 2
4 1 2 3 4 1 2 3 4
5 1 2 3 4 5 3 4 5
6 1 2 3 4 5 6 3 6
7 1 2 3 4 5 6 7 4
8 1 2 3 4 5 6 7 8
9 1 2 3 4 5 6 7 8
65

66. +
Standard Questioning Technique
…….. go through this Booklet with me and tell me, for each
Publication, roughly how many issues you have read or looked
at…..
66

67. +
….read or looked at
• By ‘read or looked at’, I mean not only careful reading but it
could also be glancing through its pages. However, just
looking at the cover does not mean ‘looking at’.
• It does not matter where you may have looked at it, for e.g. a
train or in a doctor’s clinic or at a hair dresser’s/ barber’s
shop, in an office or a library or at a friend’s place or
borrowed it
• It does not matter which issue of the publication you have
looked at
67

68. Masthead Readership
68

69. +
Readership Characteristics
• Readership
– is an individual phenomenon
– is an anywhere phenomenon
– has a ‘time’ dimension
– does not indicate time spent/ intensity of reading
– does not account for source of copy
69

70. What emerges from the data…
70

71. +
71

87. +
Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media
– To determine media mix
– The making of a Print plan
– Using TGI for psychographics
87

88. +
A word on MAP
88

89. +
Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media
– To determine media mix
– The making of a Print plan
– Using TGI for psychographics
89

90. Lets make a Print plan
90

91. Introducing TGI
91

92. +
• The need for TGI
• The additional data coverage
• The limitations
92

93. +
About TGI
• A study established across 36 countries
• From 2001, four rounds completed
• Last round field work March – July 2007
• Sample size – 29,325
• All Ind 15-55 ABC
• Covers:
– 200+ categories
– 3000+ brands
– Media consumption (TV channels by daypart, Radio stations, Print titles)
– Over 100 psychographic statements
93

94. +
What it covers
• Everything(!) including:
– demographics
– product consumption - to brand level
– detailed expenditure information - to individual items
– Media consumption (including Radio, TV, Internet, Press and Outdoors)
– financial services
– hobbies, leisure and interests
– attitudinal statements
– information on holidays, travel
– working status
– ownership information (cars, electronic goods etc)
94

95. Sample sizes
City Sample City Sample
Ahmedabad 800 RO AP 1550
Bangalore 1000 RO Bihar/ Jhar 750
Bhubhaneshwar 500 RO Gujarat 1550
Chennai 1000 RO Karnataka 1250
Kochi 700 RO Kerala 1000
Delhi 1400 MP/ Chattisgarh 1250
Hyderabad 1000 RO Maharashtra 1900
Kolkatta 1000 RO Orissa 500
Luck/Kan 1000 RO Punj/Har 1250
Ludhiana 500 Rajasthan 1400
Mumbai 1100 RO TN 1950
Patna 600 RO UP 2350
Pune 800 RO WB 1200
95

96. +
Categories covered
After Shave/Sprays/Cologne Face Washes & Scrubs Liquid Soaps for washing hands
Toilet/Bathing Soaps Fairness & Turmeric Creams Nail Polish/Varnish
Bleach Foundation (Make Up) Razors & Hair Removing Products
Blushers & Highlighters Hair Colourants (Clours, Hair Dye) Razors/Razor Blades
Body Creams & Lotions Hair Conditioners Santory Napkins/Tampons/Liners
Body Sprays & Perfumes Hair Oil Shampoos
Cleansing Creams & Lotions & Wipes Hair Sprays (Aerosols) Shaving Cream, Round Foams, Gels
Deodrants- Anti perspirants Hair Styling Gels, Mousses & Creams Shower Gels
Eye Make Up Hair Creams & Lotions Talcum Powder
Face Moisturising Creams Henna /Mehendi Toothbrush
Face Powder (Compacts) Lipstick Toothpaste
96

97. Using TGI
Case 1: Insecticides
97

98. +
Profiling the TG
Popln Coils Mats LV Aerosols
33
30
23 Coils : 20-44 BCD
Mats : 25+ABC
10 LV : 35+ AB
1 3 Aero : 35+ AB
12-14 15-19 20-24 25-34 35-44 45+
Popln Coils Mats LV Aerosols
23.3 22.9 22.5
19
12.3
98 A B C D E

99. Profiling the TG
Age(Gps.) Popln Coils Mats LV Aero
12-14 0.9 0.9 0.5 0.6 0.3
15-19 2.5 2.3 1.4 1.2 1.8
20-24 10.1 10.4 8.4 7.2 7.5
25-34 30.3 31.1 31.8 30.3 26.6
35-44 23.2 23.6 24.6 23.6 25.1
45+ 33.0 31.7 33.3 37.1 38.7
SEC
A 12.3 11.3 21.6 30.6 34.0
B 19.0 19.7 24.5 31.8 26.5
C 23.3 25.1 24.4 22.2 18.4
D 22.9 24.1 18.3 11.0 13.2
E 22.5 19.9 11.2 4.4 8.0
99

100. +
Looking at their Media consumption
Coils Mats LV Aero
97
93 96
86 87 90
75 73 70
58 60
36
26 26 28 28
8 11 10 8 8
1 3 5
TV C&S Print Radio Cinema Internet
100

101. How are the TG’s for Aerosols
and LV’s different?
101

102. +
The approach we took
• Look at the category user (HW)
• Identify segments within the users of both the
products
102

103. +
Observations
LV Aerosol
Lesser agreements with statements Larger segments agreeing with the
statements
Smaller deviations from Population Larger deviations also
103

104. More than 31% LV consumers agree More than 31% Aero consumers agree
More than the fair share of agreement More than the fair share of agreement
Less than 31% LV consumers agree Less than 31% Aero consumers agree
High skew towards the demographic High skew towards the Aero owner
104

105. 1. I do not like to depend on other people
2. If at first you don’t succeed, you must keep
1. I enjoy spending time with my family
trying
2. I pray and perform Pujas daily
3. Children should be allowed to express
3. I am very happy with my standard of living
themselves freely
4. I really enjoy cooking
4. You should make use of every opportunity
5. It’s worth paying extra for high quality
that comes your way
products
5. Its important for me to look well dressed
1. My car is there only to get me from point A to
B
2. I enjoy foreign food
3. I would love to go abroad
4. I usually buy the best known brands
5. I like to pursue a life of challenge, novelty and
change
105

106. 1. I do not like to depend on other people
2. If at first you don’t succeed, you must keep
1. I enjoy spending time with my family
trying
2. I pray and perform Pujas daily
3. Children should be allowed to express
3. I am very happy with my standard of living
themselves freely
4. I really enjoy cooking
4. You should make use of every opportunity
5. It’s worth paying extra for high quality
that comes your way
products
The conservative HW 5. Its important for me to look well dressed
The progressive HW
1. My car is there only to get me from point A to
B
2. I enjoy foreign food
3. I would love to go abroad
4. I usually buy the best known brands
5. I like to pursue a life of challenge, novelty and
change
The aspirational HW
106

107. +
Media preferences
120
100 96 96 94
85
80 73 75
60 62
60 55
40
31 30
28 26
24
20 17
6
2 3
0
TV C&S Dailies Mags Radio Internet
Conservative Progressive Aspirational
107

108. +
An example of TGI
108

109. Presentation flow
Research terms
Print research
Television research
Radio Research
How Media Planners use research data

110. +
110

111. +
• Evolution of TV research
• Auditing TV advertising
• Research terms for TV
• TV planning
• Innovations in TV advertising
111

112. +
• Evolution of TV research
• Auditing TV advertising
• Research terms for TV
• TV planning
• Innovations in TV advertising
112

113. +
DART
• Followed by DD initially and other clients on an ad-
hoc basis
• Disadvantages:
– Memory based
– Incorrect attribution
– Low memory of niche vis-a-vis mass channels
113

114. +
Diary panels
• Initiated by IMRB
• Maintained a Diary which was filled by the HW
• Collected on a weekly basis and analysed
• Disadvantages
– Memory based
– Incorrect attribution
– Overstating Mass GEC channels
– Inadequate recording of others viewing
114

115. +
PeopleMeter systems
• Introduced by ORG-MARG
• Similar system introduced by IMRB
• Different systems used for measuring – Picture matching vs
Frequency matching
• Kantar Media formed
• Unified body - TAM
115

116. How does the PeopleMeter system
work?

117. Undertake
Installation of Installation of
establishment
PeopleMeters surrogate HH’s
surveys
Substitution of HH
Arrive at TV and
matching on upto 9 Analysis of data
C&S estimates
criteria
Sample sizes Random sampling
decided for each among the homes
Release of data
C&S vs SEC to arrive at the
segment panel HH’s
117

118. +
How does the PeopleMeter work?
Set
Monitoring
Unit
Home
Management
Interface
Remote
Control
Handset
118

119. Metering Technology - ACN 6000 system
Set Monitoring Unit
Module
1 2
3 4
5 6
7 8
9 10
11 12
VAC X
Detector Sensors
TV Tuner Remote
119

120. +
Measuring the TV rating
Meter
Using Peoplemeters
Research Company
 Research company determines representative sample
 METERS installed
 Individual householder details recorded
 Householder “pushes button” when watching.
 Recorded as a viewer
 Data on-line to research company Handset
120

121. +
The Picture Matching technology
121

122. +
The challenges ahead…
122

123. +
• Evolution of TV research
• Auditing TV advertising
• Research terms for TV
• TV planning
• Innovations in TV advertising
123

124. +
Auditing the TV advertising
• MAP – methodology
• MAP reports
124

125. +
• Evolution of TV research
• Auditing TV advertising
• Research terms for TV
• TV planning
• Innovations in TV advertising
125

126. Research terms

127. +
Reach
• Of A Media
– % of People who consume a media a minimum number of times in a stipulated period
• TV – Atleast watched once a week
• Cinema – Atleast seen once a month
• Of A Channel
– % of People who have seen a channel for atleast “n” minutes
127

128. +
Computing Reach
Total TG = 8
TG which saw the
commercial = 4
Hence, Reach = 4/8*100 = 50%
128

129. +
Computing Reach
Total TG = 8
TG which saw Bidayi
=4
TG which saw Balika
Vadhu= 4
Hence, Reach = 6/8*100 = 75%
129

130. +
Effective Reach
Total TG = 8
TG which saw Bidayi
=4
TG which saw Balika
Vadhu= 4
TG which saw Antara
=4
Effective reach
@1+ = 8/8 =100%
@2+ = 3/8 = 38%
130
@3+ = 1/8 = 13%

131. +
TVR/ TRP’s
A TVR measures the popularity of a programme/ advertisement by comparing the
number of people who watched against the total available as a whole
One TVR = 1% of a target audience
If an ad on Balika Vadhu got a TVR of 7, it means 7% of the audience saw the ad
131

132. Min
1
Total man minutes
2 = 8 consumers x 5
mins = 40
3
4
5
132

133. Min
1 Total man minutes
consumed =
(4+6+5+4+5) = 24
2
3
4
5
TVR = Man minutes consumed/ man minutes available*100 = 24/40*100 = 60
133

134. Time band rating
The TVR is averaged from the start minute of
the given time band to the end minute
TVR : 6.4
12.2
11.6 12:00-15:00
10.4
8.6
7.2
5.9
5.3 5.1 5.1
4.3
0.6
12:15 12:30 12:45 13:00 13:15 13:30 13:45 14:00 14:15 14:30 14:45
134

135. Programme ratings
The TVR is averaged from the start minute
to the end minute of the Programme
TVR : 9.5
Big Boss
12 12 12
11 11
11
11 11
11
11 11
10
10 10 10 10
10 10
9
9 9
8
8 8
7 7 7
7 7
7
22:01 22:04 22:07 22:10 22:13 22:16 22:19 22:22 22:25 22:28
135

136. Slot/ Break rating
The TVR is averaged from the first minute to
the last minute of the commercial break
Break
TVR : 7.4
7.9 7.2 7.3
7.4 7.2
6.7
22:01 22:04 22:07 22:10 22:13 22:16 22:19 22:22 22:25 22:28
Big Boss
136

137. +
Gross Rating Points (GRP’s)
Programme
Rating
The sum of all ratings achieved in a campaign.
137

138. +
Gross Rating Points (GRP’s)
4 TVR
5 TVR
Is desh
7 TVR 6 TVR
Agle
Janam
Balika
Yeh Vadhu
Rishta
138

139. +
Gross Rating Points (GRP’s)
Programme Rating
Agle Janam 5
Yeh Rishta 7
Is Desh 4
Balika Vadhu 6
Total 22 GRP’s
139

140. +
Average OTS
The number of times, on an average, the audience reached sees the
commercial during a given period.
140

141. GRP’s Reach
Ad A B C D E F G H
50% 50%
1
2 37% 63%
3 50% 88%
AOTS
2.4
4 25% 88%
5 50% 88%
3 3 0 1 2 2 1 5 212 88
141

142. Ad A B C D E F G H
1
2
AOTS = Number of views/
Number of people
3 =17/7 = 2.4
4
5
3 3 0 1 2 2 1 5
142

143. So what is the relation between GRP, Reach and
AOTS
GRP = Reach x AOTS
143

144. Putting the theory to test…
GRP’s Reach
Ad A B C D E F G H
50% 50%
1
2 37% 63% AOTS
2.4
3 50% 88%
GRP’s =
25% 88% 87.5 x
4
2.4 =
212
5 50% 88%
3 3 0 1 2 2 1 5 212 88
144

145. Examples – tell me the GRP, reach and AOTS
Ad A B C D E F
1
2
3
4
145

146. Examples – tell me the GRP, reach and AOTS
Ad A B C D E F
1
2
3
4
146

147. +
Channel/ Programme share
Channel Share : channel viewing as a percentage of total TV viewing at
the specified time
Program Share : program viewing as a percentage of total TV
viewing at the specified program time
80%
60%
40%
TV viewing
Channel viewing
Program viewing
147

148. +
Channel/ Programme share
TV on = 6 homes TV tuned to STAR Plus = 4homes
Channel Share = 67%
Homes tuned into a program / channel as a % of homes in which the
TV was on.
148

149. +
Channel/ Programme share
Total HH’s = 12 HHs TV tuned to STAR Plus = 4HH’s
Homes tuned into a program / channel as a % of homes in which the
TV was on
149

150. Channel/ Programme share
Total TV audience 1000
No of people watching TV (8 - 10 PM) 900
No of people watching Sanjivani 600
No of people watching STAR Plus 800
Sanjivani' share of audience (600/900*100)
STAR Plus share of audience (800/900*100)
67%
89%
150

151. Looking at the TAM software
153

152. + TAM Module – Screen Shots
154

153. + TAM Module – Screen Shots
155

154. + TAM Module – Screen Shots
156

155. + TAM Module – Screen Shots
157

156. +
Trends – By Months/ Week/Quarter
158

157. +
Output
1 [CS 15+ YRS]
Channel Date From Date To Month Time From Time To 000s TVR Reach Reach % Share Time Spent(Univ) in MM.SS
Market : *Mumbai
Universe 11031
Sample 1418
Zee Marathi 01/01/2008 31/01/2008 JAN 2:00 2:29 1 0.01 101 0.92 1.51 0.05
Zee Marathi 01/01/2008 31/01/2008 JAN 2:30 2:59 1 0 15 0.14 1.7 0.03
Zee Marathi 01/01/2008 31/01/2008 JAN 3:00 3:29 0 0 0 0 0 0
Zee Marathi 01/01/2008 31/01/2008 JAN 3:30 3:59 0 0 0 0 0 0
Zee Marathi 01/01/2008 31/01/2008 JAN 4:00 4:29 0 0 0 0 0 0
Zee Marathi 01/01/2008 31/01/2008 JAN 4:30 4:59 0 0 0 0 0 0
Zee Marathi 01/01/2008 31/01/2008 JAN 5:00 5:29 0 0 0 0 0 0
Zee Marathi 01/01/2008 31/01/2008 JAN 5:30 5:59 0 0 30 0.28 0.22 0
Zee Marathi 01/01/2008 31/01/2008 JAN 6:00 6:29 1 0.01 84 0.76 0.95 0.03
Zee Marathi 01/01/2008 31/01/2008 JAN 6:30 6:59 1 0.01 211 1.92 0.79 0.05
Zee Marathi 01/01/2008 31/01/2008 JAN 7:00 7:29 13 0.12 403 3.65 4.62 1.05
Zee Marathi 01/01/2008 31/01/2008 JAN 7:30 7:59 30 0.27 711 6.45 5.82 2.3
Zee Marathi 01/01/2008 31/01/2008 JAN 8:00 8:29 64 0.58 1157 10.48 8.53 5.22
Zee Marathi 01/01/2008 31/01/2008 JAN 8:30 8:59 113 1.02 1634 14.82 12.06 9.29
Zee Marathi 01/01/2008 31/01/2008 JAN 9:00 9:29 67 0.61 1597 14.47 6.91 5.38
Zee Marathi 01/01/2008 31/01/2008 JAN 9:30 9:59 36 0.32 1664 15.09 3.66 3.01
Zee Marathi 01/01/2008 31/01/2008 JAN 10:00 10:29 46 0.42 1714 15.54 4.6 3.52
Zee Marathi 01/01/2008 31/01/2008 JAN 10:30 10:59 52 0.47 1696 15.38 5.21 4.22
Zee Marathi 01/01/2008 31/01/2008 JAN 11:00 11:29 31 0.28 1616 14.65 3.12 2.34
Zee Marathi 01/01/2008 31/01/2008 JAN 11:30 11:59 20 0.19 1119 10.14 1.93 1.44
159

158. +
Trends – By Cities
160

159. +
Output
*Mumbai *Chennai
Channel Date From Date To Start Time End Time 000s TVR Reach Reach % Share Time Spent(Univ) in MM.SS
000s TVR Reach Reach % Share
Market : Report
TG : 1 [CS 15+ YRS] Universe 11031 5172
Sample 1418 801
Star Plus 01/01/2008 31/01/2008 2:00 2:29 1 0.01 142 1.29 1.53 0.06 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 2:30 2:59 0 0 26 0.23 0.2 0 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 3:00 3:29 0 0 25 0.23 0.46 0 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 3:30 3:59 0 0 0 0 0 0 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 4:00 4:29 0 0 60 0.54 1.83 0.01 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 4:30 4:59 0 0 26 0.23 2.86 0.02 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 5:00 5:29 0 0 39 0.35 0.87 0.01 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 5:30 5:59 0 0 36 0.32 0.85 0.01 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 6:00 6:29 4 0.04 69 0.63 5.43 0.2 0 0 4 0.07 0.01
Star Plus 01/01/2008 31/01/2008 6:30 6:59 0 0 43 0.39 0.13 0.01 0 0 10 0.19 0.06
Star Plus 01/01/2008 31/01/2008 7:00 7:29 3 0.02 150 1.36 0.92 0.13 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 7:30 7:59 5 0.04 527 4.78 0.89 0.23 0 0 24 0.46 0.06
Star Plus 01/01/2008 31/01/2008 8:00 8:29 12 0.11 587 5.32 1.58 0.59 0 0 17 0.33 0.03
Star Plus 01/01/2008 31/01/2008 8:30 8:59 6 0.05 740 6.71 0.61 0.29 0 0 6 0.12 0
Star Plus 01/01/2008 31/01/2008 9:00 9:29 23 0.21 1322 11.98 2.39 1.57 0 0 21 0.4 0.01
Star Plus 01/01/2008 31/01/2008 9:30 9:59 15 0.14 1296 11.75 1.53 1.16 0 0 20 0.39 0.01
Star Plus 01/01/2008 31/01/2008 10:00 10:29 18 0.16 1416 12.83 1.79 1.3 0 0 17 0.33 0.02
Star Plus 01/01/2008 31/01/2008 10:30 10:59 21 0.19 1357 12.3 2.07 1.44 0 0 17 0.33 0
Star Plus 01/01/2008 31/01/2008 11:00 11:29 20 0.18 1558 14.13 2 1.39 1 0.01 26 0.51 0.09
Star Plus 01/01/2008 31/01/2008 11:30 11:59 33 0.3 1660 15.05 3.14 2.49 0 0 17 0.33 0.02
Star Plus 01/01/2008 31/01/2008 12:00 12:29 53 0.48 2333 21.15 4.48 4.28 0 0.01 17 0.33 0.04
Star Plus 01/01/2008 31/01/2008 12:30 12:59 94 0.85 3002 27.22 6.82 7.55 1 0.01 21 0.4 0.05
Star Plus 01/01/2008 31/01/2008 13:00 13:29 250 2.27 3305 29.96 15.33 21.05 0 0.01 34 0.65 0.03
Star Plus 01/01/2008 31/01/2008 13:30 13:59 229 2.07 3193 28.95 13.23 19.17 0 0 4 0.07 0
161

160. +
Channel Shares By Daypart - Weeks
162

161. +
Output
DP 1 [ DP 1 ]
Channel 000s TVR Share
Market : *Mumbai
TG : 1 [CS 15+ YRS] 11031
1422
24 Ghanta TV 0 0 0
3ABN 0 0 0
4M 0 0 0
7 Star Care 0 0 0.01
9X 11 0.1 0.97
9X M 16 0.15 1.43
Aaj Tak 19 0.17 1.66
Aakaash (Bangla) 0 0 0.02
Aasirvatham 0 0 0
Aastha 2 0.02 0.17
Aastha International 0 0 0.01
Action TV 0 0 0
Adventure One 0 0 0
Ahimsa 0 0 0
Amrita TV 0 0 0
Angel TV 0 0 0
Animal Planet 1 0.01 0.12
Animax 0 0 0.03
Anjum Urdu GEC 0 0 0
Aradhana 0 0 0
Arirang English Movies
0 0 0
ARY Digital 0 0 0
Asianet 3 0.02 0.23
Asianet News 0 0 0
Asianet Plus 0 0 0.01
Asianet Tele Interactive
0 0 0
163

162. +
Profile
164

163. + Output
1 [CS 15+ YRS]
Programme Genre Language 000s TVR Viewer % Channel Share
Universe 11031
Sample 1422
AVGHACHI SANSAAR
Serials Marathi 28 0.26 100 9.99
YAA SUKHANO YAA
Serials Marathi 16 0.15 100 9.14
KALAT NAKALATSerials Marathi 0 0 0 0
ADHURI EK KAHANI
Serials Marathi 0 0 0 0
VAIDH BHAVISHYACHA Marathi
Religious/Devotional 0 0 0 0
BANDHAN Serials Marathi 0 0 0 0
CHITRASANGEET Songs Marathi
Film 0 0 0 0
AALAP Music Shows/Songs
Marathi 0 0 0 0
CHITRASANGEET Songs Marathi
Film 0 0 0 0
LIFE IN THE WORD
Religious/Devotional
Marathi 0 0 0 0
SWAR TAAL Music Shows/Songs
Marathi 5 0.04 100 2.14
GOOD MORNING MAHARASHTRA
Different Magazine/Multi Genre
Marathi 63 0.57 100 7.71
EKA PEKSHYA EK Search/Feats
Talent Marathi 107 0.97 100 9.51
AAMHI SARE KHAVAYE Marathi
Women Programme/Cookery 53 0.48 100 4.94
AVANTIKA Serials Marathi 20 0.18 100 1.69
ADHURI EK KAHANI
Serials Marathi 38 0.35 100 2.92
KALAT NAKALATSerials Marathi 111 1.01 100 7.69
ASAMBHAV Serials Marathi 54 0.49 100 3.3
AAMHI SARE KHAVAYE Marathi
Women Programme/Cookery 120 1.09 100 6.88
HOME MINISTER Shows/Chat Shows
Talk Marathi 111 1.01 100 5.86
165

164. + Loyalty
166

165. + Output
1 [CS 15+ YRS]
Programme Genre Language Reach New Trier Fst Repeater Repeater New Trier Repeater
Sub % % Cumm Trier
Cumm Repeater Index
Loyalty
Universe 11031
Sample 1418
AVGHACHI SANSAAR
Serials Marathi 0.89 0.89 0 0 100 0 0.89 0 0
YAA SUKHANO YAA
Serials Marathi 0.14 0 0.14 0 0 100 0.89 0.14 15.26
KALAT NAKALATSerials Marathi 0 0 0 0 0 0 0.89 0.14 15.26
ADHURI EK KAHANI
Serials Marathi 0 0 0 0 0 0 0.89 0.14 15.26
VAIDH BHAVISHYACHA Marathi
Religious/Devotional 0 0 0 0 0 0 0.89 0.14 15.26
BANDHAN Serials Marathi 0 0 0 0 0 0 0.89 0.14 15.26
CHITRASANGEET Songs Marathi
Film 0 0 0 0 0 0 0.89 0.14 15.26
AALAP Music Shows/Songs
Marathi 0 0 0 0 0 0 0.89 0.14 15.26
CHITRASANGEET Songs Marathi
Film 0 0 0 0 0 0 0.89 0.14 15.26
LIFE IN THE WORD
Religious/Devotional
Marathi 0 0 0 0 0 0 0.89 0.14 15.26
SWAR TAAL Music Shows/Songs
Marathi 0.3 0.3 0 0 100 0 1.19 0.14 11.39
GOOD MORNING MAHARASHTRA
Different Magazine/Multi Genre
Marathi 3.92 3.92 0 0 100 0 5.1 0.14 2.65
EKA PEKSHYATalent Search/Feats
EK Marathi 1.6 1.12 0.48 0 69.82 30.18 6.22 0.62 9.95
AAMHI SARE KHAVAYE Marathi
Women Programme/Cookery 0.96 0.08 0.87 0 8.82 91.18 6.31 1.49 23.65
AVANTIKA Serials Marathi 0.51 0.06 0.29 0.16 11.52 88.48 6.37 1.78 27.93
ADHURI EK KAHANI
Serials Marathi 0.77 0.1 0.29 0.38 12.85 87.15 6.46 2.06 31.93
KALAT NAKALATSerials Marathi 1.42 0.6 0.17 0.66 41.8 58.2 7.06 2.24 31.67
ASAMBHAV Serials Marathi 0.97 0.19 0.63 0.15 19.85 80.15 7.25 2.86 39.48
AAMHI SARE KHAVAYE Marathi
Women Programme/Cookery 1.95 1.41 0.16 0.37 72.49 27.51 8.66 3.03 34.95
HOME MINISTER Shows/Chat Shows
Talk Marathi 2.42 0.74 1.2 0.48 30.44 69.56 9.4 4.23 44.99
AVGHACHI SANSAAR
Serials Marathi 1.49 0.3 0.32 0.87 19.91 80.09 9.7 4.55 46.92
VAHINI SAHEBSerials Marathi 1.53 0.07 0.29 1.17 4.39 95.61 9.76 4.84 49.6
SAREGAMAPATalent Search/Feats
Marathi 1.72 0.28 0.38 1.06 16.03 83.97 10.04 5.22 52.03
YAA SUKHANO YAA
Serials Marathi 1.85 0.24 0.36 1.26 12.84 87.16 10.28 5.58 54.29
AVANTIKA Serials Marathi 0.54 0.1 0 0.44 18.01 81.99 10.37 5.58 53.78
SAREGAMAPATalent Search/Feats ANTIM 0.27
PADGHAM MAHA
Marathi 0 0 0.27 0 100 10.37 5.58 53.78
167

166. + Duplicate Viewing
168

167. + Output
DP 1 [DayPart 1 [DayPart 1 [DayPart 1]
DP 1] DP 1]
Daypart Channel Star Plus Zee TV Sahara One
Market : *Mumbai Read Across
Universe 11031
Sample 1418
DP 1 [DayPart 1]
Star Plus 8156 7113 6265
DP 1 [DayPart 1]
Zee TV 7113 7618 6065
DP 1 [DayPart 1] One
Sahara 6265 6065 6718
169

168. + Audience tracking
170

169. + Output
Star Plus Gained From Lost To
Date Time Total Retained First Time Zee TV Sahara One
Other Zee TV Sahara One
Other
Market : *Mumbai
TG :1 [CS 15+ YRS]
11031
1422
01/01/2008 2:00 0.32 0 0.32 0 0 0 0 0 0
01/01/2008 2:01 0.53 0.32 0 0 0 0.21 0 0 0
01/01/2008 2:02 0.53 0.53 0 0 0 0 0 0 0
01/01/2008 2:03 0.34 0.34 0 0 0 0 0 0 0.19
01/01/2008 2:04 0.21 0.21 0 0 0 0 0 0 0.12
01/01/2008 2:05 0.21 0.21 0 0 0 0 0 0 0
01/01/2008 2:06 0.21 0.21 0 0 0 0 0 0 0
01/01/2008 2:07 0 0 0 0 0 0 0 0.21 0
01/01/2008 2:08 0.42 0 0 0 0 0.42 0 0 0
01/01/2008 2:09 0.42 0.42 0 0 0 0 0 0 0
01/01/2008 2:10 0.42 0.42 0 0 0 0 0 0 0
01/01/2008 2:11 0.42 0.42 0 0 0 0 0 0 0
01/01/2008 2:12 0.42 0.42 0 0 0 0 0 0 0
01/01/2008 2:13 0.42 0.42 0 0 0 0 0 0 0
01/01/2008 2:14 0 0 0 0 0 0 0 0 0.42
01/01/2008 2:15 0 0 0 0 0 0 0 0 0
01/01/2008 2:16 0 0 0 0 0 0 0 0 0
01/01/2008 2:17 0 0 0 0 0 0 0 0 0
01/01/2008 2:18 0 0 0 0 0 0 0 0 0
01/01/2008 2:19 0 0 0 0 0 0 0 0 0
01/01/2008 2:20 0 0 0 0 0 0 0 0 0
171

170. +
Programme Reach & Frequency
172

171. +
Output
ProgrammeGenre Language 000s TVR RCH 000s RCH Grs RCH 000s RCH Avg. Freq. Cumm Cost
Grs Cost/Reach
AVGHACHI SANSAARMarathi
Serials 28 0.26 156 1.42 156 1.42 1 0 0
YAA SUKHANO YAA Marathi
Serials 16 0.15 18 0.16 174 1.58 1.11 0 0
KALAT NAKALAT
Serials Marathi 0 0 4 0.04 178 1.62 1.14 0 0
ADHURI EK KAHANI Marathi
Serials 0 0 1 0.01 180 1.63 1.15 0 0
VAIDH BHAVISHYACHA
Religious/Devotional
Marathi 0 0 0 0 180 1.63 1.15 0 0
BANDHANSerials Marathi 0 0 0 0 180 1.63 1.15 0 0
CHITRASANGEET
Film Songs Marathi 0 0 0 0 180 1.63 1.15 0 0
AALAP Music Shows/Songs
Marathi 0 0 0 0 180 1.63 1.15 0 0
CHITRASANGEET
Film Songs Marathi 0 0 0 0 180 1.63 1.15 0 0
LIFE IN THE WORD Marathi
Religious/Devotional 0 0 0 0 180 1.63 1.15 0 0
SWAR TAAL Music Shows/Songs
Marathi 5 0.04 34 0.31 214 1.94 1.16 0 0
GOOD MORNING MAHARASHTRAGenre
Different Magazine/Multi
Marathi 63 0.57 518 4.69 732 6.63 1.03 0 0
EKA PEKSHYA EK Marathi
Talent Search/Feats 107 0.97 247 2.24 978 8.87 1.13 0 0
AAMHI SARE KHAVAYE
Women Programme/Cookery 53
Marathi 0.48 158 1.43 1137 10.3 1.31 0 0
AVANTIKASerials Marathi 20 0.18 77 0.7 1213 11 1.4 0 0
ADHURI EK KAHANI Marathi
Serials 38 0.35 160 1.45 1374 12.45 1.54 0 0
KALAT NAKALAT
Serials Marathi 111 1.01 212 1.92 1586 14.37 1.65 0 0
ASAMBHAVerials
S Marathi 54 0.49 172 1.56 1758 15.94 1.78 0 0
AAMHI SARE KHAVAYE
Women Programme/Cookery120
Marathi 1.09 280 2.54 2038 18.47 1.73 0 0
HOME MINISTER
Talk Shows/Chat Shows
Marathi 111 1.01 388 3.52 2426 21.99 1.92 0 0
AVGHACHI SANSAARMarathi
Serials 67 0.6 218 1.97 2644 23.96 2.05 0 0
VAHINI SAHEB
Serials Marathi 123 1.12 213 1.93 2857 25.9 2.22 0 0
SAREGAMAPA Search/Feats
Talent Marathi 46 0.42 289 2.62 3146 28.52 2.4 0 0
YAA SUKHANO YAA Marathi
Serials 67 0.61 255 2.31 3401 30.83 2.56 0 0
AVANTIKASerials Marathi 37 0.33 72 0.65 3473 31.48 2.59 0 0
173

172. + Brand Spot Listing
174

173. + Output
*Mumbai *Calcutta
Channel Product Brand Variant Advertiser Cost 000s TVR CPRP CPT Norm. TVR000s
Market :
TG : Universe 11031 7731
Sample 1419 943
24 Ghanta TV
TOILET SOAPS GLYCERINE USES PRODUCT/VOICE OVE 0
MOULI CP-LADY CLASSIC CHEMICALS
500 0 0 0 0 19
24 Ghanta TV
TOILET SOAPS
CHASME GLYCERINE
DIPTI BHATNAGAR/BOY WITH FLOWE 0
CHASME GLYCERINE
500 0 0 0 0 12
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1000 0 0 0 0 0
24 Ghanta TV
TOILET SOAPS GLYCERINE USES PRODUCT/VOICE OVE 0
MOULI CP-LADY CLASSIC CHEMICALS
500 0 0 0 0 74
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1000 0 0 0 0 28
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1200 0 0 0 0 70
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1400 0 0 0 0 24
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1400 0 0 0 0 29
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1400 0 0 0 0 61
24 Ghanta TV
TOILET SOAPS
CHASME GLYCERINE
DIPTI BHATNAGAR/BOY WITH FLOWE 0
CHASME GLYCERINE
700 0 0 0 0 7
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1400 0 0 0 0 34
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1400 0 0 0 0 0
24 Ghanta TV
TOILET SOAPS
CHASME GLYCERINE
DIPTI BHATNAGAR/BOY WITH FLOWE 0
CHASME GLYCERINE
500 0 0 0 0 0
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & 900 BATH
PRODUCT SHOT/LADY TAKES CHEMICALS 0 0 0 0 0 0
24 Ghanta TV
TOILET SOAPS GLYCERINE USES PRODUCT/VOICE OVE 0
MOULI CP-LADY CLASSIC CHEMICALS
500 0 0 0 0 0
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1000 0 0 0 0 38
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1200 0 0 0 0 55
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1200 0 0 0 0 55
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1400 0 0 0 0 38
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1400 0 0 0 0 77
24 Ghanta TV
TOILET SOAPS GLYCERINE USES PRODUCT/VOICE OVE 0
MOULI CP-LADY CLASSIC CHEMICALS
700 0 0 0 0 0
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1400 0 0 0 0 29
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1400 0 0 0 0 41
24 Ghanta TV
TOILET SOAPS
CHASME GLYCERINE
DIPTI BHATNAGAR/BOY WITH FLOWE 0
CHASME GLYCERINE
700 0 0 0 0 23
24 Ghanta TV
TOILET SOAPS
CHASME GLYCERINE
DIPTI BHATNAGAR/BOY WITH FLOWE 0
CHASME GLYCERINE
500 0 0 0 0 0
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & 900 BATH
PRODUCT SHOT/LADY TAKES CHEMICALS 0 0 0 0 0 0
24 Ghanta TV
TOILET SOAPS GLYCERINE USES PRODUCT/VOICE OVE 0
MOULI CP-LADY CLASSIC CHEMICALS
500 0 0 0 0 0
24 Ghanta TV
TOILET SOAPS
SONALI GLYCERINE SONALI SOAP & CHEMICALS 0
PRODUCT SHOT/LADY TAKES BATH
1000 0 0 0 0 75
175

174. + Break Performance
176

175. + Output
1 [CS 15+ YRS]
Channel Reg City Date Day Start Time ProgrammeGenre Language PA TA Dur (Sec.) Commercial
Product 000s TVR CPRP CPT
Market : *Mumbai
11031
1419
Zee TV NetWork 01/01/2008 Tue 2:05 TEEN BAHURAANIYAAN
Serials Hindi 0 0 15 -- End of PreBreak 1 -- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 2:22 TEEN BAHURAANIYAAN
Serials Hindi 0 0 164 ---- End of Break 1 ---- 5 0.04 0 0
Zee TV NetWork 01/01/2008 Tue 2:28 TEEN BAHURAANIYAAN
Serials Hindi 0 0 167 ---- End of Break 2 ---- 7 0.06 0 0
Zee TV NetWork 01/01/2008 Tue 2:32 HAR GHAR KUCH KEHTA HAI
Serials Hindi 0 0 15 -- End of PreBreak 1 -- 14 0.12 0 0
Zee TV NetWork 01/01/2008 Tue 2:43 HAR GHAR KUCH KEHTA HAI
Serials Hindi 0 0 293 ---- End of Break 1 ---- 2 0.02 0 0
Zee TV NetWork 01/01/2008 Tue 2:53 HAR GHAR KUCH KEHTA HAI
Serials Hindi 0 0 319 ---- End of Break 2 ---- 10 0.09 0 0
Zee TV NetWork 01/01/2008 Tue 3:03 KASAMH SE
Serials Hindi 0 0 15 -- End of PreBreak 1 -- 14 0.12 0 0
Zee TV NetWork 01/01/2008 Tue 3:15 KASAMH SE
Serials Hindi 0 0 202 ---- End of Break 1 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 3:25 KASAMH SE
Serials Hindi 0 0 144 ---- End of Break 2 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 3:31 SAATH PHERE
Serials Hindi 0 0 15 -- End of PreBreak 1 -- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 3:46 SAATH PHERE
Serials Hindi 0 0 298 ---- End of Break 1 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 3:55 SAATH PHERE
Serials Hindi 0 0 232 ---- End of Break 2 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:03 ARDHANGINI
Serials Hindi 0 0 15 -- End of PreBreak 1 -- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:15 ARDHANGINI
Serials Hindi 0 0 221 ---- End of Break 1 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:26 ARDHANGINI
Serials Hindi 0 0 104 ---- End of Break 2 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:30 URJA Interviews/Portraits/Discussions
Hindi 0 0 15 -- End of PreBreak 1 -- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:36 URJA Interviews/Portraits/Discussions
Hindi 0 0 164 ---- End of Break 1 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:45 URJA Interviews/Portraits/Discussions
Hindi 0 0 152 ---- End of Break 2 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:52 URJA Interviews/Portraits/Discussions
Hindi 0 0 168 ---- End of Break 3 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:59 SEVA GANGA
Religious/Devotional
Hindi 0 0 15 -- End of PreBreak 1 -- 0 0 0 0
177

176. + Spot summary
178

177. + Output
Zee TV
Advertiser Product Brand Count Dur GRP OOOS
GRP Spends
Market : *Mumbai
Universe 11031
Sample 1419
AGRO TECH FOODS LTD
EDIBLE OIL SUNDROP HEART 23 460 2836 25.71 881000
AIG INC INDIA LIASON OFFICE TP AIG
PROMO TAG 8 28 206 1.87 0
ANKUR BUSINESS PVT LTD SALTS
BRANDED ANKUR SALT 55 910 3356 30.42 1033900
ANKUR CHEM-FOODS PVT LTD TP ANKUR SALT 21
PROMO TAG 84 691 6.26 0
AVIVA LIFE INSURANC CO INDIA
INSURANCE-LIFE RETIREMENT PLANS
AVIVA 8 265 3014 27.32 2046300
BAJAJ AUTO LTD PROMO TAG BAJAJ KRISTAL DTS-I
TP 34 87 1276 11.57 0
BAJAJ AUTO LTD TWO WHEELERS AVENGER DTS-I
BAJAJ 9 405 1978 17.93 1522500
BAJAJ CONSUMER HAIR OILS BAJAJ ALMOND DROPS 2190
CARE LTD 90 7977 72.32 2889300
BAJAJ CONSUMER HAIR OILS BAJAJ BRAHMI AMLA
CARE LTD 70 1190 6830 61.91 2131900
BALSARA HYGIENE AIR FRESHENERS ROOM FRESHNER160
ODONIL 4 631 5.72 612000
BENNETT COLEMAN & CO LTD LEAD INDIA EVENTS
EVENTS 6 160 3280 29.73 0
BERGER PAINTS PAINTS LEWIS BERGER WEATHERCOAT ALLGU
23 660 1156 10.48 1072600
BHARTI AIRTEL LTDCELLULAR PHONE SERVICE 12
AIRTEL CELLULAR PHONE 720
SERVICE1905 17.27 2532000
BHARTI AIRTEL LTDPROMO TAG AIRTEL
TP 55 213 3456 31.33 0
BRITANNIA INDUSTRIES LTDTAG BRIT GOOD DAY
PROMO TP 6 17 1138 10.31 0
BROOKE BOND LIPTON INDIA LTD
COFFEE BROOKE BOND BRU CAPPACHINO 3157
33 660 28.62 2630000
BROOKE BOND LIPTON INDIA LTD
SAUCE/KETCHUP
KISSAN CHATAK DAAR
21 340 3048 27.63 1880300
BROOKE BOND LIPTON INDIA LTD
TEA BROOKE BOND RED LABEL NAT CARE
23 640 1686 15.29 3008500
BROOKE BOND LIPTON INDIA LTD
TEA BROOKE BOND TAAZA
21 630 4293 38.92 2953500
CADBURYS INDIA LTDCHOCOLATES CADBURYS DAIRY MILK CHOCOLATE
10 360 1602 14.53 755400
CADBURYS INDIA LTDMILK BEVERAGES
CADBURYS BOURNVITA
7 315 877 7.95 416500
CADILA HEALTH CAREARTIFICIAL SWEETNERS NATURA
SUGAR FREE 3 60 190 1.72 30000
CAPITAL FOODS LTD PROMO TAG CHINGS FOOD12
TP PRODUCTS RANGE
34 609 5.52 0
CAVIN KARE LIMITEDMOISTURISING LOTION/CREAMS
NYLE RED APPLE BODY LOTION
29 465 1943 17.61 610300
CAVIN KARE LIMITEDPROMO TAG CHIK SHAMPOO
TP 42 134 2604 23.61 0
COCA COLA INDIA LTD
PROMO TAG COCA COLA INDIA
TP 64 167 3162 28.66 0
179

178. + Spot reach & frequency
180

179. + Output
TNrest 1 Mn.+ .1 to 1 Mn.
TN *Chennai TN-07
TG :1 [CS 15+ YRS]
Universe 1874 4478 5172 11524
Sample 386 743 700 1829
GRP 000s 17885 49728 65671 133285
GRP 954.55 1110.58 1269.64 1156.6
Avg. Freq. 11.14 13.33 14.93 13.69
Cumm Cost 0 0 0 0
Spot CPRP 0 0 0 0
Cumm CPRP 0 0 0 0
Reach 000s 1606 3731 4398 9736
1+ 86 83 85 84
2+ 80 78 77 78
3+ 71 72 73 72
4+ 64 66 67 66
5+ 58 60 62 61
6+ 52 52 57 54
7+ 47 49 52 50
8+ 42 44 49 46
9+ 38 42 45 43
181

180. + Reach & frequency -Post
182

181. + Output
KAR .1 to 1 Mn. 1 Mn.+
Kerala Kerala .1 to 1 Mn. 1 MAH .1 to 1 Mn. 1 Mn.+ .1 to 1 Mn.
MAHrest Mn.+ TNrest TN WBrest 1 Mn.+.1 to 1 Mn.
WB
TG :1 [F 25+ABC CS]
Universe 834 210 514 780 739 507 837 124 515
Sample 168 77 92 150 141 116 197 90 80
GRP 000s 14259 3702 7957 8216 8106 4352 11374 1531 7568
GRP 1708.89 1760.06 1549.29 1052.65 1097.19 857.63 1358.99 1230.53 1469.15
Avg. Freq. 19.07 21.17 18.23 14.14 14.45 10.39 16.13 14.94 16
Cumm Cost 40047400 40047400 40047400 40047400 40047400 40047400 40047400 40047400 40047400
Spot CPRP42575.65 1667.89 1231.22 18610.46 1605.98 2027.2 26990.47 7234.63 35964.99
Cumm CPRP 23434.81 22753.44 25848.86 38044.48 36500.11 46695.3 29468.59 32544.88 27258.81
Reach 000s 748 175 437 581 561 419 705 102 473
1+ 90 83 85 74 76 83 84 82 92
2+ 84 80 84 62 59 77 79 67 79
3+ 81 77 79 56 52 69 73 60 71
4+ 79 76 74 52 50 58 67 56 67
5+ 75 72 72 48 46 57 56 50 63
6+ 72 69 70 45 42 52 49 47 58
7+ 70 68 60 41 37 45 47 47 53
8+ 66 64 58 34 34 42 45 43 52
9+ 65 62 55 29 32 36 40 40 49
183