There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper.
Business marketers rely on segmentation for marketing efficiency and effectiveness. This presentation explains how to segment business markets, the key segmentation variables, how segmentation aids prospecting efforts, how to create personas, and how clean data makes segmentation easier.
Since data and information on market volumes, prices, quantities, etc. are important parameters for strategy analyses and strategy planning, market analyses are a critical base of strategic business decisions. In particular, market intelligence is delivering fundamental market trends and drivers as well as showing market forecasts and developments determined by systematic explorations of the considered market segments. This presentation will explain the most important basics of market analyses such as terms and definitions, tasks, targets and deliverables.
Business marketers rely on segmentation for marketing efficiency and effectiveness. This presentation explains how to segment business markets, the key segmentation variables, how segmentation aids prospecting efforts, how to create personas, and how clean data makes segmentation easier.
Since data and information on market volumes, prices, quantities, etc. are important parameters for strategy analyses and strategy planning, market analyses are a critical base of strategic business decisions. In particular, market intelligence is delivering fundamental market trends and drivers as well as showing market forecasts and developments determined by systematic explorations of the considered market segments. This presentation will explain the most important basics of market analyses such as terms and definitions, tasks, targets and deliverables.
We realized the following and worked quickly to build this into our strategic plan:
1. Listen to when customers opt-in and out of messaging – across every channel
2. Give customers control over marketing frequency
3. Listen not just to opt-ins and opt-outs, but to the type of messaging customers want to receive
4. Give customers the ability to manage preferences not just on the website, but wherever they interact with your brand
5. Ensure that the preference data marketers have is in a single place and is always up to date
Accelerating Customer Expansion by Managing the Customer JourneyAmity
The predictable ability to grow existing accounts accelerates both revenue growth and profitability for SaaS businesses. Often the customer success team is responsible for this type of expansion.
For any SaaS company focused on account expansion, the customer journey needs to make customers feel comfortable, confident and excited about being successful with your product. By focusing on helping make customers successful each step along the way, you will keep your customers happy, loyal and buying more. Success for both you and your customers!
Deliver Real Results Through SegmentationJono Smith
Be a scientist in your communications department: segment messages, customize content, and deliver results. Sure, you have a plan for communicating with your constituents online, but are you doing it in the most analytical way possible? Different people respond to different messages in different ways, based on their affinity to your cause and their past or current behaviors. This session will share lessons learned from segmenting online communications for some of the largest fundraising events in the country. From identifying audience segments to targeting communications, to tracking the final results of each campaign, this session will feature strategies for increasing your marketing and fundraising results through more targeted online communication
This infographic shows the evolution of market segmentation, its benefits and
potential pitfalls and how it serves as the foundation of any marketing strategy. It
also offers an in-depth, six-step guide to help organizations get started.
Security Practitioners guide to Micro Segmentation with VMware NSX and Log In...Anthony Burke
The term Micro-segmentation has been used by all vendors to death. So what does it mean for you? This session walks through step by step building a security architecture from nothing. Where do you start? How do you learn how an application speaks? What approach can you take that is not disruptive? What objects should I use? Security Groups, IPsets, Clusters, VMs? After deciding what is best for the right situation come and see how to apply micro segmentation with VMware NSX to VMware Log Insight. Walk away with a repeatable approach breaking down, learning, and segmenting any application on your virtualised infrastructure. Designing an applications micro segmentation policy just got a whole lot easier.
The House of Marketing, Belgium's first centre of marketing expertise, shows you an introduction and short guide to customer segmentation, including four options and simple steps to deliver measurable benefits through segmentation. Contact: www.thom.eu
Whether you're new to the 4Cs or not, you'd be well advised to read this insightful introductory booklet. It explains a little about the history of Y&R's 4Cs segmentation and takes you through each of the characteristics of the seven types, including their core motivational values.
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
Mintigo: The Savvy Marketer's Guide to B2B SegmentationMintigo1
THE SAVVY MARKETERS GUIDE TO B2B SEGMENTATION
Experts agree that segmentation will increase your clicks. So why do the majority of B2B marketers still not segment? It’s because there are infinite ways to slice and dice a list…and that’s overwhelming for anyone.
View this presentation to learn the new rules of segmentation. Rules that get you maximum clicks for minimum work. Whether you use Mintigo or not, these unique rules will boost your results before your next campaign. Learn:
-When you need a new segment and when you don’t
-The secret recipe you need for every segment
-How to validate and refine segments with every campaign
Behavioral Marketing : The end of segmentation in B2B marketing John Watton
Presented at B2B Marketing Forum 2013, Amsterdam, March 14th 2013.
Synopsis: Today’s B2B buyer is not only digitally savvy but is also driving the engagement. As B2B marketers we need to make a shift in how we market. Find out how successful brands are moving from a segmented to a personalised approach, using behaviors to drive relevant, profitable relationships.
We realized the following and worked quickly to build this into our strategic plan:
1. Listen to when customers opt-in and out of messaging – across every channel
2. Give customers control over marketing frequency
3. Listen not just to opt-ins and opt-outs, but to the type of messaging customers want to receive
4. Give customers the ability to manage preferences not just on the website, but wherever they interact with your brand
5. Ensure that the preference data marketers have is in a single place and is always up to date
Accelerating Customer Expansion by Managing the Customer JourneyAmity
The predictable ability to grow existing accounts accelerates both revenue growth and profitability for SaaS businesses. Often the customer success team is responsible for this type of expansion.
For any SaaS company focused on account expansion, the customer journey needs to make customers feel comfortable, confident and excited about being successful with your product. By focusing on helping make customers successful each step along the way, you will keep your customers happy, loyal and buying more. Success for both you and your customers!
Deliver Real Results Through SegmentationJono Smith
Be a scientist in your communications department: segment messages, customize content, and deliver results. Sure, you have a plan for communicating with your constituents online, but are you doing it in the most analytical way possible? Different people respond to different messages in different ways, based on their affinity to your cause and their past or current behaviors. This session will share lessons learned from segmenting online communications for some of the largest fundraising events in the country. From identifying audience segments to targeting communications, to tracking the final results of each campaign, this session will feature strategies for increasing your marketing and fundraising results through more targeted online communication
This infographic shows the evolution of market segmentation, its benefits and
potential pitfalls and how it serves as the foundation of any marketing strategy. It
also offers an in-depth, six-step guide to help organizations get started.
Security Practitioners guide to Micro Segmentation with VMware NSX and Log In...Anthony Burke
The term Micro-segmentation has been used by all vendors to death. So what does it mean for you? This session walks through step by step building a security architecture from nothing. Where do you start? How do you learn how an application speaks? What approach can you take that is not disruptive? What objects should I use? Security Groups, IPsets, Clusters, VMs? After deciding what is best for the right situation come and see how to apply micro segmentation with VMware NSX to VMware Log Insight. Walk away with a repeatable approach breaking down, learning, and segmenting any application on your virtualised infrastructure. Designing an applications micro segmentation policy just got a whole lot easier.
The House of Marketing, Belgium's first centre of marketing expertise, shows you an introduction and short guide to customer segmentation, including four options and simple steps to deliver measurable benefits through segmentation. Contact: www.thom.eu
Whether you're new to the 4Cs or not, you'd be well advised to read this insightful introductory booklet. It explains a little about the history of Y&R's 4Cs segmentation and takes you through each of the characteristics of the seven types, including their core motivational values.
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
Mintigo: The Savvy Marketer's Guide to B2B SegmentationMintigo1
THE SAVVY MARKETERS GUIDE TO B2B SEGMENTATION
Experts agree that segmentation will increase your clicks. So why do the majority of B2B marketers still not segment? It’s because there are infinite ways to slice and dice a list…and that’s overwhelming for anyone.
View this presentation to learn the new rules of segmentation. Rules that get you maximum clicks for minimum work. Whether you use Mintigo or not, these unique rules will boost your results before your next campaign. Learn:
-When you need a new segment and when you don’t
-The secret recipe you need for every segment
-How to validate and refine segments with every campaign
Behavioral Marketing : The end of segmentation in B2B marketing John Watton
Presented at B2B Marketing Forum 2013, Amsterdam, March 14th 2013.
Synopsis: Today’s B2B buyer is not only digitally savvy but is also driving the engagement. As B2B marketers we need to make a shift in how we market. Find out how successful brands are moving from a segmented to a personalised approach, using behaviors to drive relevant, profitable relationships.
‘macro’ and ‘micro’ bases of market segmentation AND ‘nested’ approach and how is it different from Wind and Cardazo’s model of a ‘two level’ segmented approach
Emerging markets already offer a wide range of business opportunities
and the number of attractive business cases is growing at a rapid
pace. Population growth, urbanization, industrialization, improved
governance structures and the massive development in modern ICT
technology are making the markets even more attractive and accessible
for foreign companies...
Indian Mid-market SaaS companies: Forging a new path to disruptionProductNation/iSPIRT
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, notably the small and medium sized enterprise market, whose requirements are different from those of large global 2000 businesses. These customers demand products that are less complex, plug-and-play and come at a lower price tag. This has pushed product companies catering to this segment towards a light-touch, virtually enabled model, dramatically reducing the need for close customer engagement, large field sales force, and elaborate implementation – all of which traditionally put Indian companies at a disadvantage.
Leveraging this wave, a new generation of Indian software product firms such as FreshDesk, Fusion Charts, KissFlow, WebEngage, RecruiterBox and others have started to emerge. This has created an important disruptive force in the mid-sized enterprise market. What is also interesting is that, in their pursuit for a light-touch model, these companies have evolved a unique strategy to define the product, market/sell the product and engage with customers. This iSPIRT report discusses the three core tenets of their strategy - Digital immersion, Desk marketing/selling and Cloud-based customer engagement.
B2B Ecommerce through Magento and how integration will helpAPPSeCONNECT
It has been a great year for B2B E-commerce and it is important to keep an eye on the digital and technology trends to embrace the success you want for your business.
The purpose of this webinar was to bring forward the amazing B2B capabilities of Magento and how integration with back-office systems / ERP will help your business become more efficient.
We covered:
· B2B Digital Commerce Trends
· Assessing your needs / How to create a MoSCoW list
· InSync Magento / SAP Business Connector
· Featured Case Study
For more such webinars, please keep an eye on:
http://www.appseconnect.com/webinars
Seven Ways Traditional Companies Can Succeed with Disruptive InnovationCognizant
Established companies often struggle to develop and launch break-out ideas. Here are the essential capabilities for participating in the next billion-dollar growth market, including the potential of establishing a separate innovation track.
It is a case analysis of a Harvard Business School Case. This ppt shows how a shift has taken place from upstream to downstream activities in the business.
WBS with Gantt ChartWORK BREAKDOWN STRUCTURE WITH GANTT CHARTPROJE.docxcelenarouzie
WBS with Gantt ChartWORK BREAKDOWN STRUCTURE WITH GANTT CHARTPROJECT TITLECOMPANY NAMEPROJECT MANAGERDATEPHASE ONEPHASE TWOPHASE THREEPHASE FOURWBS NUMBERTASK TITLETASK OWNERSTART DATEDUE DATEDURATIONPCT OF TASK COMPLETEWEEK 1WEEK 2WEEK 3WEEK 4WEEK 5WEEK 6WEEK 7WEEK 8WEEK 9WEEK 10WEEK 11WEEK 12MTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRF1Project Conception & Initiation1.1Project Charter4100%1.1.1Project Charter Revisions2100%1.2Research790%1.3Projections740%1.4Stakeholders770%1.5Guidelines760%1.6Project Initiation150%2Project Definition & Planning2.1Scope & Goal Setting55%2.2Budget530%2.3Communication Plan0%2.4Risk Management0%3Project Launch & Execution3.10%3.20%3.2.10%3.2.20%3.30%3.3.10%44.10%4.20%4.30%4.40%CLICK HERE TO CREATE WBS TEMPLATES WITH GANTT CHART IN SMARTSHEET
WBS with Gantt Chart BLANKWORK BREAKDOWN STRUCTURE WITH GANTT CHARTPROJECT TITLECOMPANY NAMEPROJECT MANAGERDATEPHASE ONEPHASE TWOPHASE THREEPHASE FOURWBS NUMBERTASK TITLETASK OWNERSTART DATEDUE DATEDURATIONPCT OF TASK COMPLETEWEEK 1WEEK 2WEEK 3WEEK 4WEEK 5WEEK 6WEEK 7WEEK 8WEEK 9WEEK 10WEEK 11WEEK 12MTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRF11.120%100%90%40%70%60%50%100%30%0%0%0%0%0%0%0%0%0%0%0%0%CLICK HERE TO CREATE WBS OUTLINE AND DIAGRAM TEMPLATES IN SMARTSHEET
7
Escaping the Marketing Morass
Joe Sinfield and Scott D. Anthony printed in Marketing Management, March-April 2007 | Volume 5 | Number 2
It is one of the holy grails of marketing: predictability in new product innovation. Yet again and again, smart companies spend tens of millions of dollars doing the best research they can do only to have products flop in the marketplace.
Our perspective is that the way that companies assess and analyze markets shoulders at least a portion of the blame for this unpredictability. Segmenting markets into demographic segments, or assuming that product categories divide the world, can consistently lead to offerings that don’t connect with consumers and miss opportunities for innovation. Companies continue to push for improvements along dimensions that overshoot consumer needs and then complain that commoditization has set in when looking at the market the right way can highlight attractive avenues for differentiation.
There must be a better way, one that allows companies to identify real opportunities that promise extraordinary returns. We believe that focusing on the “job” a customer is trying to get done can help companies break out of the marketing morass. This article describes how this jobs- to-be-done framework can help companies master the “innovation lifecycle,” improving their ability to spot high-growth opportunities, optimize existing products, and inject life into even the most stagnant categories. Jobs and the innovation life cycle
The concept of jobs to be done is described in Chapter 3 of Clayton Christensen’s 2003 book The Innovator’s
Solution
. The concept is simple. It holds that customers don’t really buy products, they hir.
Similar to A Practical Guide to Market Segmentation (20)
T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011.
Web Technologies for Mobile Engagement | JetJaw presentation @ MRMW11ResearchShare
Web technologies for mobile engagement: Navigating the entry points for engaging on-the-go
customers.
- Discussing the mobile technology landscape and technology choices
- Evaluating web apps vs. native apps for surveys and data collection
- Reviewing specific capabilities of HTML 5 and the mobile technology roadmap
Using Mobile Qualitatively to Transform Insight Generation | Schwitzer $ Sl...ResearchShare
Leveraging “in the moment” capabilities of mobile research for insights generation. Evaluating the benefits and pitfalls of using mobile for qualitative research. Giving examples of successful implementation of qualitative research across multiple mobile platforms. Discussing the future of mobile research: what can we expect in the coming years?
Hallmark's Journey into Social Media | Hallmark @ MRMW 2011ResearchShare
Using social media for market research and new product development: the case of Hallmark:
- Evaluating the use of social media data as a research tool.
- Sharing what we learned and observed from a specific project: what worked and what didn’t.
- Highlighting paradigms of traditional research that are seriously challenged by the use of social media data.
The Newa of Expressive Research | scenarioDNA @ MRMW 2011ResearchShare
The new era of expressive research: using technology for cultivating insights
- Understanding the potentials of the digital tools we seek to leverage
- Deploying expressive research models that pull insights from living and active cultures as they evolve with new technology
- From reflexive to expressive research: shifting our strategies to insights cultivated with natural flows of language and behavior
Understanding of Smartphones as a Survey Platform | Thumbspeak @ MRMW 2011ResearchShare
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback.
Determining the implications for mobile applications for delivering data quality to brands.
How to motivate consumers to respond quickly to branded information through channel novelty
Using Market Research For Product DevelopmentResearchShare
Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. A Practical Guide to
Market Segmentation
GreenBook.org shares market research articles, white papers,
case studies and presentations published by market research
companies.
Follow us @ResearchShare.