A Possible History of Political
Correctness related to CDSM
Values Modes
drawing on
Wikipedia page
Political correctness: how the right invented a phantom enemy (Weigel)
Brophy and Peterson
and others
Chris Rose
chris@campaignstrategy.co.uk
April 2018
Aspiration Busy
Fun
Wrong Clothes
Safety
National pride
Adventure
Novelty
Image
Achievement
Premium shopper
Fantasy
Hedonism
Traditional Family
Control
Reserved
Adaptable
No Sweat
Confident
Sexual
Unplanned
Green intent
Inquisitive
Faith
Divided
Catharsis
Propriety
Stimulation
Big business
Two classes
Learner
Showhome
Looking Good
Pleasure
Visible Success
Material Wealth
Power
Healthy
Lifestyle
Local
Humble
Overspend
Speculate
Visible Ability
Sensitive
Good
Time
Certainty
Impulsive Spender
Simmer
Hetero-love
Unobliged
Luddism
Religious
Conformity
Discipline
Acquiescence
Non-reflective
Security
National Security
Insular
Indulgent Diet
Rules
Complacent
Force
Skeptical
Irresolute
Be Satisfied
Socialist
Tradition
WYSIWYG
Coasting
Non-acquisitive
Independent
Universalism
Pessimism
Openness
Justice
Optimism
Free
Artisan
Cheerful
Exhilaration
Aesthetics
Listening
Tao
Self-direction
Buzz
Creativity
Global
Caring
Loyalty
Benevolence
Self-choice
Nature
Solitary
Bodily Ease
Functional Spender
Bender
Car Casual
Whip
Afraid
Shangri-la
Stupid law
Budget Bedlam
Patriarchy
Revenge
Conscience
Forgiveness
Joyness
Positive green
Distant
Poverty aware
Self-efficacy
Prospectors
Settlers
Pioneers
BVS Map www.cultdyn.co.uk
0 5 10 15 20 25 30 35 40
1
UK 2016
Pioneer Prospector Settler
0 10 20 30 40 50 60
1
UK 1973
Pioneer Prospector Settler
2016
Settler 25
Prospector 37
Pioneer 38
1973
Settler 56
Prospector 25
Pioneer 19
In 1973 Britain was mainly a Settler society. By 2016 the Settlers were a
minority of 25%. So when Pioneers started to advocate and campaign for
minority rights for ethnic groups and other minorities, Settlers who have a
strong attachment to familiar culture, gradually began to feel excluded
and forgotten. It set the context for a clash of values over the 2016
Referendum. See also ‘Values Story of the Brexit Split, Part 1’
Campaign Strategy Ltd/ CDSM 2017 3
Aspiration Busy
Fun
Wrong Clothes
Safety
National pride
Adventure
Novelty
Image
Achievement
Premium shopper
Fantasy
Hedonism
Traditional Family
Control
Reserved
Adaptable
No Sweat
Confident
Sexual
Unplanned
Green intent
Inquisitive
Faith
Divided
Catharsis
Propriety
Stimulation
Big business
Learner
Showhome
Looking Good
Pleasure
Visible Success
Healthy
Lifestyle
Local
Humble
Overspend
Speculate
Visible Ability
Sensitive
Good
Time
Certainty
Impulsive Spender
Simmer
Hetero-love
Luddism
Religious
Discipline
Acquiescence
Non-reflective
Security
National Security
Insular
Indulgent Diet
Complacent
Force
Skeptical
Irresolute
Be Satisfied
Socialist
Tradition
WYSIWYG
Coasting
Non-acquisitive
Independent
Pessimism
Optimism
Free
Artisan
Cheerful
Exhilaration
Aesthetics
Listening
Tao
Self-direction
Buzz
Creativity
Global
Loyalty
Self-choice
Nature
Solitary
Bodily Ease
Functional Spender
Bender
Car Casual
Whip
Afraid
Shangri-la
Stupid law
Budget Bedlam
Revenge
Conscience
Forgiveness
Joyness
Positive green
Distant
Universalism
Openness
Justice
Caring
Benevolence
Poverty aware
Self-efficacy
Prospectors
Settlers
Pioneers
Material
Wealth
Power
Conformity
RulesPatriarchy
Two classes
Unobliged
Some values
Attributes relevant to
the arguments over
‘Political Correctness’
(black)
Stage 1 1930s-60s
1930s-60s: PC as
authoritarian regime
control of expression of
opinions: Nazis,
Communists
(ideological
conformity)
PC for conformity with power/
Settler /GD values
Power
Conformity
Stage 2 – application of PC to ‘progressive’/Pioneer causes
1970 -80s: ironic use of
‘PC’ (from Mao?) as
radical student satire
of fellow radicals being
self-righteous/
doctrinaire;
sexuality argument
within feminism
Creativity
Self-choice
Conscience
Ironic critical use of term PC, Pioneer values of self expression, new
ideas, opposing dogma: PC used in obscure disputes mainly amongst
Pioneers
Stage 3 (a) Egalitarian PCness
1980s: (a) leftish/prog’
campaigns/activism
ramp up on isms (envt,
anti sexism/anti
homophobia, racism etc)
– criticize language/
behaviours as intolerant
discriminatory, bad,
chauvinistic
Settlers shrinking % – no longer a majority
defining ‘normal’ in society
Growing success of such
movements/ campaigns
in legislation/ policies of
govts
Don’t say
these
offensive
things
Libertarian right wing
labels ‘progressives’ as
‘PC’ and demonizes as
oppressive of
freedoms; defines
social conservatives as
victim minority,
mobilises Settlers +
Golden Dreamers
Stage 3 (b)
Don’t say
these
offensive
things
But they have
a right to free
speech
Internal
Pioneer
ethical
debate,
dilemma
Our success is
threatened
Our way of life is
threatened
Values
polarized,
political
divide is
created
Photo K Gupta www.mixosaurus.co.uk
Transcender type Left Wing
egalitarian PCness through
inclusion, search for ethical
clarity
Golden Dreamer- Brave New
World type Right Wing
authoritarianism through
exclusion, search for identity
and power over others
Both seek homogeneity but
by opposed means
Becomes Concerned
Ethical Left Wing
authoritarian PCness,
suppressing and
prescribing speech etc
Types of PC ness Related to Values
(a) Trump and Leave
campaigns ratchet up division
by gaming free-speech, and
playing GD/Settler values
against Pioneer PC
egalitarianism
Stage 4 – activation of divide: EU Referendum & US election, 2016
Universalism
Power
Free
speech
Take control
They are
taking our
jobs
Defend our
way of life
PC ness is a
threat
Stage 4 – activation of divide: EU Referendum & US election, 2016
Universalism
Power
(b) Social media used to
bypass Pioneer dominated
media, with echo-chamber to
magnify Settler/ Golden
Dreamer voices
Schism
Can’t afford
political
correctness
Two classes
Unobliged
Trump and Leave campaign
win (just) while rejecting
(Egalitarian) PC ness
Authoritarian PC ness
Non PC? I
don’t care
Stage 5 – values
polarized PC divide
Two forms of
absolutist PC ness
in stand off,
opposing each
other’s right to be
offended or create
offence, and
about what
Absolutist
Authoritarian
PC ness
Absolutist
Egalitarian PC
ness
NO PLATFORM
HATE SPEECH
TRAITORS !
Snowflakes !
Internal Pioneer
ethical debate,
dilemmas
including
libertarians v
Concerned
Ethical (CEs)
Most of the
population
regards this as
baffling, at best
Ongoing intra-Pioneer arguments
Stage 6a – values
polarized PC
debates rumble on
Right-wing
authoritarian
PC
Left-wing
authoritarian
PC (CE)
Freedom of
speech
libertarians
Left-wing
egalitarian
PC (TX)
Some elite
Libertarian
Pioneers
ally with
Neocon
agendas,
build
base
on
right-wing
authoritarian
PC-ness,
gaming values
Resultant values schism
We are an
oppressed
minority!
Your
suppression
offends us
Suppress
offensiveness!
Include &
don’t offend
minorities
Put free
speech first
Wider PC ArgumentsStage 6b

A Possible History of Political Correctness in Values Terms

  • 1.
    A Possible Historyof Political Correctness related to CDSM Values Modes drawing on Wikipedia page Political correctness: how the right invented a phantom enemy (Weigel) Brophy and Peterson and others Chris Rose chris@campaignstrategy.co.uk April 2018
  • 2.
    Aspiration Busy Fun Wrong Clothes Safety Nationalpride Adventure Novelty Image Achievement Premium shopper Fantasy Hedonism Traditional Family Control Reserved Adaptable No Sweat Confident Sexual Unplanned Green intent Inquisitive Faith Divided Catharsis Propriety Stimulation Big business Two classes Learner Showhome Looking Good Pleasure Visible Success Material Wealth Power Healthy Lifestyle Local Humble Overspend Speculate Visible Ability Sensitive Good Time Certainty Impulsive Spender Simmer Hetero-love Unobliged Luddism Religious Conformity Discipline Acquiescence Non-reflective Security National Security Insular Indulgent Diet Rules Complacent Force Skeptical Irresolute Be Satisfied Socialist Tradition WYSIWYG Coasting Non-acquisitive Independent Universalism Pessimism Openness Justice Optimism Free Artisan Cheerful Exhilaration Aesthetics Listening Tao Self-direction Buzz Creativity Global Caring Loyalty Benevolence Self-choice Nature Solitary Bodily Ease Functional Spender Bender Car Casual Whip Afraid Shangri-la Stupid law Budget Bedlam Patriarchy Revenge Conscience Forgiveness Joyness Positive green Distant Poverty aware Self-efficacy Prospectors Settlers Pioneers BVS Map www.cultdyn.co.uk
  • 3.
    0 5 1015 20 25 30 35 40 1 UK 2016 Pioneer Prospector Settler 0 10 20 30 40 50 60 1 UK 1973 Pioneer Prospector Settler 2016 Settler 25 Prospector 37 Pioneer 38 1973 Settler 56 Prospector 25 Pioneer 19 In 1973 Britain was mainly a Settler society. By 2016 the Settlers were a minority of 25%. So when Pioneers started to advocate and campaign for minority rights for ethnic groups and other minorities, Settlers who have a strong attachment to familiar culture, gradually began to feel excluded and forgotten. It set the context for a clash of values over the 2016 Referendum. See also ‘Values Story of the Brexit Split, Part 1’ Campaign Strategy Ltd/ CDSM 2017 3
  • 4.
    Aspiration Busy Fun Wrong Clothes Safety Nationalpride Adventure Novelty Image Achievement Premium shopper Fantasy Hedonism Traditional Family Control Reserved Adaptable No Sweat Confident Sexual Unplanned Green intent Inquisitive Faith Divided Catharsis Propriety Stimulation Big business Learner Showhome Looking Good Pleasure Visible Success Healthy Lifestyle Local Humble Overspend Speculate Visible Ability Sensitive Good Time Certainty Impulsive Spender Simmer Hetero-love Luddism Religious Discipline Acquiescence Non-reflective Security National Security Insular Indulgent Diet Complacent Force Skeptical Irresolute Be Satisfied Socialist Tradition WYSIWYG Coasting Non-acquisitive Independent Pessimism Optimism Free Artisan Cheerful Exhilaration Aesthetics Listening Tao Self-direction Buzz Creativity Global Loyalty Self-choice Nature Solitary Bodily Ease Functional Spender Bender Car Casual Whip Afraid Shangri-la Stupid law Budget Bedlam Revenge Conscience Forgiveness Joyness Positive green Distant Universalism Openness Justice Caring Benevolence Poverty aware Self-efficacy Prospectors Settlers Pioneers Material Wealth Power Conformity RulesPatriarchy Two classes Unobliged Some values Attributes relevant to the arguments over ‘Political Correctness’ (black)
  • 5.
    Stage 1 1930s-60s 1930s-60s:PC as authoritarian regime control of expression of opinions: Nazis, Communists (ideological conformity) PC for conformity with power/ Settler /GD values Power Conformity
  • 6.
    Stage 2 –application of PC to ‘progressive’/Pioneer causes 1970 -80s: ironic use of ‘PC’ (from Mao?) as radical student satire of fellow radicals being self-righteous/ doctrinaire; sexuality argument within feminism Creativity Self-choice Conscience Ironic critical use of term PC, Pioneer values of self expression, new ideas, opposing dogma: PC used in obscure disputes mainly amongst Pioneers
  • 7.
    Stage 3 (a)Egalitarian PCness 1980s: (a) leftish/prog’ campaigns/activism ramp up on isms (envt, anti sexism/anti homophobia, racism etc) – criticize language/ behaviours as intolerant discriminatory, bad, chauvinistic Settlers shrinking % – no longer a majority defining ‘normal’ in society Growing success of such movements/ campaigns in legislation/ policies of govts Don’t say these offensive things
  • 8.
    Libertarian right wing labels‘progressives’ as ‘PC’ and demonizes as oppressive of freedoms; defines social conservatives as victim minority, mobilises Settlers + Golden Dreamers Stage 3 (b) Don’t say these offensive things But they have a right to free speech Internal Pioneer ethical debate, dilemma Our success is threatened Our way of life is threatened Values polarized, political divide is created
  • 9.
    Photo K Guptawww.mixosaurus.co.uk Transcender type Left Wing egalitarian PCness through inclusion, search for ethical clarity Golden Dreamer- Brave New World type Right Wing authoritarianism through exclusion, search for identity and power over others Both seek homogeneity but by opposed means Becomes Concerned Ethical Left Wing authoritarian PCness, suppressing and prescribing speech etc Types of PC ness Related to Values
  • 10.
    (a) Trump andLeave campaigns ratchet up division by gaming free-speech, and playing GD/Settler values against Pioneer PC egalitarianism Stage 4 – activation of divide: EU Referendum & US election, 2016 Universalism Power Free speech Take control They are taking our jobs Defend our way of life PC ness is a threat
  • 11.
    Stage 4 –activation of divide: EU Referendum & US election, 2016 Universalism Power (b) Social media used to bypass Pioneer dominated media, with echo-chamber to magnify Settler/ Golden Dreamer voices Schism Can’t afford political correctness Two classes Unobliged Trump and Leave campaign win (just) while rejecting (Egalitarian) PC ness Authoritarian PC ness Non PC? I don’t care
  • 12.
    Stage 5 –values polarized PC divide Two forms of absolutist PC ness in stand off, opposing each other’s right to be offended or create offence, and about what Absolutist Authoritarian PC ness Absolutist Egalitarian PC ness NO PLATFORM HATE SPEECH TRAITORS ! Snowflakes !
  • 13.
    Internal Pioneer ethical debate, dilemmas including libertariansv Concerned Ethical (CEs) Most of the population regards this as baffling, at best Ongoing intra-Pioneer arguments Stage 6a – values polarized PC debates rumble on
  • 14.
    Right-wing authoritarian PC Left-wing authoritarian PC (CE) Freedom of speech libertarians Left-wing egalitarian PC(TX) Some elite Libertarian Pioneers ally with Neocon agendas, build base on right-wing authoritarian PC-ness, gaming values Resultant values schism We are an oppressed minority! Your suppression offends us Suppress offensiveness! Include & don’t offend minorities Put free speech first Wider PC ArgumentsStage 6b