This document proposes a new traffic report app that would enhance existing phone tracking systems. It would allow users to see traffic conditions and estimated travel times on roads in real-time. The app would work by having users send their GPS location every 60 seconds to a central server, which would analyze driving speeds and flag congested roads on maps. Initially targeting students in Munich, Zaragoza and Zebugg, the app could expand to other cities if successful. A cost analysis shows startup costs of €1000-4000 with a break-even point of 100 users at €10 each. Competitors like Google Maps and radio traffic reports provide some traffic data but not integrated real-time maps and estimated additional travel times.

1. A new traffic report

2. AGENDA
• Description
• Target audience
• Location
• Cost analysis
• SWOT-Analysis
• Local competition

3. Description
• Our backbone is based on the already existing
system of phone-tracking-system
• Our goal is to develope an enhancement of that
idea in order to create a traffic report.
• Our idea serves to know for example how traffic
is wherever you are.

4. • Every 60 seconds app-users are sending its own GPS-
location to a central server.
• In order to identify bad traffic-conditions our server is
using the informations about the driving activities and
the movementspeed to compare current
movingspeed, with regular traffic-conditions.
• Our system mark streets with traffic jams in red on
Google Maps and calculates how many minutes you
loose if you use them, no matter if you are driving by
car, by bike, or if you are using public transportation.

5. AGENDA
• Description
• Target audience
• Location
• Cost analysis
• SWOT-analysis
• Local competiton

6. Target audience
• At first, students and teacher of our schools will be
targeted
• Later, we will also target other people in order to
improve the relieblility of our system.
• for the person who is between 14 and 60 years since
the people of fourteen or more because they would
use while cycling and people sixty or so because I
would use to drive and would be a good use of our
idea for people more than sixty years and less than
fourteen not serve because they lead only.

7. AGENDA
• Description
• Target audience
• Location
• Cost analysis
• SWOT-analysis
• Local competiton

8. Location
• At the begin our traffic report will start up in
Munich, Zaragoza and Zebugg, but if our idea
is successful we would expand to other cities

9. AGENDA
• Description
• Target audience
• Location
• Cost analysis
• SWOT-analysis
• Local competitions

10. Cost analysis
• Start-up costs: 1000€-4000€ for Server
• Fixed costs: see start-up costs
• Break-Even-Point: 1000€= 10x x=100
(in order to reach the profit zone we have to
get 100 users who bought our app for 10€)

11. AGENDA
• Description
• Target location
• Location
• Cost analysis
• SWOT-analysis
• Local competitions

12. SWOT-analysis
• Strengths: - does not exist in this way
- backbone already exists
• Weaknesses: - hard to realize
- expensive start-up costs
• Opportunities: - could be a trend
• Threats: - no experience in
programming
- high costs

13. AGENDA
• Description
• Target location
• Location
• Cost analysis
• SWOT-analysis
• Local competitions

14. Local competitions
• Google Maps traffic report:
Shows you where traffic jams are, but not how
much more time it would take if you drive this road.
• Traffic report in the radio:
Tells you where traffic jams are, but you can‘t
see the traffic jam in a map.

15. Work done by: Christian Hartmann
Elena Cabello and Christine Scicluna