•Evolution of the security threats landscape •Security counter defense to elusive attacks •A shift in paradigm: the adaptive security framework •Data privacy and integrity in the center of security practices

1. A NEW ERA OF
CYBERSECURITY
APRIL 26, 2018
Ross Laing – Sales EngineerIP EXPO - MANCHESTER

2. Bitdefender…a company overview
Founded: 2001, Romania
Headquarters: Bucharest
Number of employees: 1200
Offices worldwide:
USA: Santa Clara CA, Fort Lauderdale FL,
Washington DC
Europe: United Kingdom, Germany, Spain,
Denmark, Sweden, Romania, France, Italy
Middle East: Dubai
Distributed through Partners in over 150
countries worldwide
Innovation focus: 450+ engineers and
researchers, 48 patents (US PTO)
granted, plus 28 pending and 24 in
preparation
Technology alliances: Linux
Foundation, Citrix, VMware, Nutanix,
Microsoft
Partner ecosystem: Over 6,500
qualified reseller partners, 150+
technology licensing partners

3. 450 B $
in 2016
2000 B $
in 2019
Juniper Research, Cost of Cybercrime
As a global risk, Cyberattacks
are
- Top 3, Likelihood
- Top 6, Impact
Highest Technological risk, on
both scales
World Economic Forum, “Global
Risk Report 2018”
Marsh, “GDPR Preparedness:
An Indicator of Cyber
Risk Management”
Cyber Risks are here to stay…and grow

4. Ransomware
• Publicly aware of this new threat in 2012 with the
launch of CryptoLocker
• Ransomware authors developed Ransomware SDK’s
• Ransomware then evolved to become a fileless
attack in May 2017
How are they Growing?

5. Advanced Persistent Threats
• Banks were attacked in 2013 using malware code
named Carbanak
• High profile companies across many verticals were hit
using Wild Neutron
• The flood gates were opened after these two
successful attacks and the number of new attacks rose
and continue to do so
How are they Growing?

6. How are they Growing?
CryptoJacking
• First seen in September 2017, this new wave of attacks
are gain alarming momentum
• With some high profile organisations hit, this is ranked
at the single biggest cyber threat of the moment
• Growing in popularity at an alarming rate, it is already
outranking ransomware’s exposure by a factor of 1 to
100

7. Source: https://www.csoonline.com/

8. • Known malware • Common exploit kits
• Phishing kits
• Variants of known malware
• Exploits (recent
vulnerabilities)
• Polymorphic malware
• Obfuscation techniques
99%
Attack SophisticationLow High
Number of attacks
Theevolving threat landscape
The next generation of threats is already here
Cost of prevention
1%
* - Sources: Ponemon Institute “2017 Cost of Data Breach Study
Very High
• Elusive threats:
zero-days, hacking,
fileless attacks
Cost of protection:
• Multiple software license
• Manual Rules and configuration
• High false positive
• Impact on brand in case of a
breach

9. Companies respond by stacking multiple solutions
Anti-Exploit
EPP
EDR
EPP2
EPP1
Anti-Exploit
EPP
Next-Gen AV
EPP
++++

10. “Blending technologies from multiple vendors risks agent bloat
and software conflicts, resulting in disabled protection features
and less-than-optimal configurations”
- Gartner®, “Make Sense Of Endpoint Malware Protection Technology” by Ian McShane, April 2017

11. BITDEFENDER GRAVITYZONE
LAYERED NEXT-GEN ENDPOINT SECURITY

12. EPP
Next-Gen AV
EDRSandbox
Anti-Exploit
Single
Modular
Agent
FULL-STACK LAYERED NEXT-GENERATION EPP
GRAVITYZONE ENDPOINT SECURITY

13. BITDEFENDER INTEGRATED
NEXT-GEN LAYERED DEFENSE

14. • Known malware • Common exploit kits
• Phishing kits
• Variants of known malware
• Exploits (recent
vulnerabilities)
• Polymorphic malware
• Obfuscation techniques
99%
Attack SophisticationLow High
Number of attacks
Gravityzone: stops elusive THREATS at a lower cost
Cost of prevention
1%
* - Sources: Ponemon Institute “2017 Cost of Data Breach Study”; 451 Research
Very High
• Elusive threats:
zero-days, hacking,
fileless attacks
WithGravityZone

15. Why ChoosinganIntegrated Layered Security Solution
• Single (full stack) solution that protects against all spectrum of attacks.
• Reduce the cost of protection compared to running multiple solutions
• Manage endpoint and datacenter security in one integrated console
Reduce Complexity, Streamline Operation
• Endpoint controls + Strong prevention at pre-execution with next generation technology.
• Focus on sophisticated threats (script-based and/or fileless)
• Accurate detection, low false positive
Security Efficacy With Strong Prevention
• Tunable machine learning based on threat categories
• Adjustable based on paranoid mode
Tunable and Customizable
• Expose suspicious activities
Threat visibility

16. THANK YOU!