This document provides an overview of Go Daddy, the largest domain registrar in the world, which manages over 53 million domain names. It discusses Go Daddy's products and services, including domain name registration and website hosting, which together generated over $900 million in revenue in 2011. The document also presents a case study of a Go Daddy customer, MomsOriginals.com, that has gradually expanded its online presence through Go Daddy's offerings since 2007, spending a total of $2,719 over 5 years.

1. Auguste Goldman, CIO
A New Era at Go Daddy

2. 53 million Domain Names
under management
the largest domain registrar
in the world
2
Copyright
2010
The
Go
Daddy
Group.
All
rights
reserved.
Not
for
reproduc=on
or
redistribu=on.

3. Go Daddy Domains Ticker

4. Go Daddy Domain Registrations

5. SUPER BOWL

6. OUR SUPER BOWL

7. 3,200 employees
2,000 Care Center Experts
1,000 Engineers

8. WORLD’S LARGEST WEB HOSTING

9. DISTRIBUTED DNS
10 Billion Authoritative DNS queries a day

10. Go Daddy 101
Step 3
Step 2 Utilize Cloud Services
Step 1 Build a web presence
Get a domain
On-Demand Services
2011 Cash Revenue:
Website Hosting $304M, 27% of total
Domain Name Registration 2011 Cash Revenue:
Key Products:
2011 Cash Revenue: $221M, 19% of total
• Cloud Servers • Domain name appraisal
$613M, 54% of total Key Products: • SSL Certificates and auction services
Key Products: • Website Hosting • Dedicated Servers • Email accounts • Search engine
• Domain name registrations, renewals, – Grid Technology • Website Builder optimization
and transfers • Custom websites • Online marketing
• eCommerce solutions
• Domain name privacy
Confidential. Copyright © 2012 Go Daddy Operating Company, LLC. All rights reserved. 10

11. SMB Case Study
MomsOriginals.com
2007
Spend:
$363 2007:
2008
Domain and Email
Spend:
$116 2008:
Establish Website
2009
Spend:
$768 2009:
SSL Certificate
2010
Spend:
Shopping Cart
$576
2010:
2011 Express Email
Spend:
$897
Marketing
2011:
Renewal of all
services
Total Spend: $2,719
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