Rohan Gunatillake gave a talk at the William Gibson AMA Conference in 2009 about how digital media can be used to develop artistic content and engage the public. He discussed how the web has evolved from a broadcast medium to one that enables connection, collaboration, and conversation. He recommended that arts organizations open up their processes and focus on managing communities rather than audiences. He also suggested some books on these topics, including Tribes by Seth Godin and Convergence Culture by Henry Jenkins.

2. Using digital media to develop artistic content and public engagement

3. William Gibson AMA Conference 2009 | Curve Theatre, Leicester Rohan Gunatillake | MMM | July 22 nd , a Wednesday The future is already here. It is just unevenly distributed

4. Geek is a relative term

5. I work for Mission Models Money

6. for whom I wrote an essay Mission 2.0: advice to the arts from the social web

7. Once upon a time...

8. The understatement of the century

9. The web was designed to be many-to-many

10. We're seeing new web-enabled behaviours

11. Connection Collaboration Conversation

12. Connection Collaboration Conversation

13. Access & the web as broadcast medium

14. Technologies differentiate then integrate

15. Connection Collaboration Conversation

16. Conversation requires a social object

17. And you make them like no-one else

18. Finding your crowd has never been easier

19. Connection Collaboration Conversation

20. Collaboration needs a well-defined task

21. Agile networks can do amazing things

22. How can you open your processes up?

23. Connection Collaboration Conversation 9 relationships trust 1 transaction purpose 90 access on-demand

24. The ability to curate a 360 o experience

25. And managing communities not audiences

26. Some books to look at Tribes , Seth Godin Convergence Culture, Henry Jenkins Here comes everybody , Clay Shirky What would Google do? Jeff Jarvis

27. Communications tools don't get socially interesting until they get technologically boring Clay Shirky boring rohan.gunatillake@googlemail.com | Mission Models Money twitter: @rohan_london | also seen in W London & on green bike