Asisten Kerja PithcDeck

1. A-JA MOBILE
APPLICATION
Version 1.6 A-TEAM @ 2020
Everyone Can Work

2. CONTENT
Introductions A-JA .
A-JA
Problems and Solution
Business Plan
Video Message
01
02
03
04
Problems, opportunities, our solution and flow process.
Business Model, Business Phase,STP, Marketing Plan, Taction,
and Competitive Advantage.

3. A-JA
A-JA is definition of Asisten Kerja .
A-JA (Asisten Kerja) is android based application
that help people to meet Job seeker and
Employeer in real time (P2P).
This application, help job seeker to find and apply
job easliy and meet the employeer rapidly. A-JA
application also help employeer to posting job and
search job seeker in realtime, so it will reduce cost
and time process.

4. Problems & Solution

5. PROBLEMS (1/3)
Many Indonesian workers are unemployed and
most of them are those with no special skills or
high education. The number of unemployed in
2017 is expected to reach 7.04 million people
and will add 10,000 people every year.
Rough workers rely solely on contacts to get a
job, limiting the scope of their work and the
ability to earn more.
(source : BPS)

6. PROBLEMS (2/3)
The absorption of manpower every year has
decreased, as in the second quarter of 2017 only
345,243 people who experienced a decrease of
almost 9,000 people from the second quarter of
2016.
While on the other side the number of investments
in 2017 increased 12.7%. This means there are
many sectors that are not optimal absorption of
manpower
( source : Kompas, BPS, Kemenkeu,dan BKPM).

7. PROBLEMS (3/3)
Our Conclusion
When we analyzed and realized the main problem,
is a lack of information regarding worker and job
opportunities between job seeker and employer.
Our Solution
We provide a information solution to meet or
matching between job seeker and employer in
a realtime processing. So it will reduce time and cost.

8. Opportunities,Target and Market
1. The high number of smartphone users in Indonesia, which
is 100 million users in 2018. (source : id.techinasia.com)
2. The number of unemployement in 2017
reach 7.04 million people. Most of them
are below bachelor degree education.
3. The number of internet users in Indonesia 143 million
people which is about 53.7% of the entire population of
Indonesia (source : internetworldtstats.com)

9. Our Solution (Feature)
A-JA (Asisten Kerja) Mobile Application
Find your
nearest job
Near Job
Find your assitant
in nearest place
Near EmployeeEmployer post job
Easy to search job
based on category
Easy Job Search
1. Quick job search and
quick job apply
2. Push Notification status
3. Free and ready to use
Job Seeker’s Benefits
1. Quick employee search
2. Can get job seeker’s
contact data immediately
3. Easy and cheap cost
Employer’s Benefits
Post your job
opportunities
Job Seeker’s Employer’sVSFull Product Ready

10. Flow Process
Example if householder need to find household
assistant in realtime and fast way.They don’t need to
find and go to the local village or using outsourcing
company. They just posting job or find directly
through A-JA apps.

11. Business Plan

12. Business Model
• B2B (Business to Business) :
-. We are provide advertising columns and
banner for individual and company
• B2C (Business to Customer) :
-. We provide job posting, advertisment
banner and also job seeker's data for
individual or private employer
• C2C (Customer to Customer):
-. we provide information between job seeker
and employer

13. A-JA Business Phase
2020 2021 2022 2023
*. Grab user and investor
*. Analyze trend
*. Brand campaign
*. Marketing campaign
*. Campus to campus
sharing and presentation
*. Job fair event
Phase 1
*. Sustainable
business model
*. Partnership with
outsourcing company
and corporate
*. Developing new
trends and feature
Phase 2
*.Outsourcing human
resource
*.Training and human
resource development
Phase 3
*. Recruitment and
training people in
order to ready to work
in company
Phase 4

14. STP
Segmenting, Targeting and Positioning
Segmenting
.
Positioning
Targeting
Under Bachelor Degree Labour. (Blue collar)
Prospective workers and employers who own a smartphone
Man and Woman in productive age period between :
18-55 Years old
Job Seeker who has’nt yet have permanent work
As a third party who meet employee and employer in realtime
Corporate/Small/Industry that using Advertising Line at News
Paper
Job Seeker who has lower educational background

15. Marketing Plan
Hold or attend a job search event.
Event
Make a visit to a school or
university.
Roadshow
Create a training event or workshop for
job seekers
Training and Workshop
Creating video content of 5, 10 and 30
Seconds for marketing in multimedia
marketing and social media
.
Advertising Video
Create ads on various media
Advertising at other media
Using a social media approach to
brand marketing and promotion
Social Media
ABOVE THE LINE BELOW THE LINE

16. Traction
Engagement :
● Gather School and university
● Gather outsourcing company
● Gather all stake holder that
needs worker or labour
Traffic :
● Promoting on social media
● Get in event job fair
● Monitoring apps traffic
Revenue :
● Job posting
● Banner Posting
● Get Contact
● Advertising posting
Profitability :
● Increase the revenue to get
profitability
● Increase number of user that
used A-JA apps to gain traffic
of user

17. Competitive Advantage
● Realtime search and find both employee and employeer
● Easy and cheap posting job (line or column ads)
● We have a simple UI/UX and easy way to understand for user.
● Our feature has nearest job and nearest employee
● Push notification status and message chat

18. Video Message
https://www.youtube.com/watch?v=gsNyFFOVMBM

19. Thank you