The document discusses the vulnerabilities in the UIDAI's data security and proposes appointing a third-party auditor for better key management and data protection. It highlights the need for a sustainable revenue model for Aadhaar, suggesting the use of advanced technology and finding new revenue sources. The marketing agenda aims to enhance Aadhaar's usability, cover the entire population, and ensure financial independence while maintaining privacy.

2. ​IT
Although the critical data and transaction loss are encrypted with UIDAI ,but it can be retrieved
with the collection of different parties and can be used illegally.
UIDAI can distribute key management with the third party.To enable it an auditor should be
appoint to examine ans approve and the data should be inspected and proper legal provision for
setting up such a third party audit and key management system.
It can be done by:
▪Storing hash of biometric data.
▪Tamper proof code.
▪Tamper proof hardware
▪Secure multi party computation.
Different concepts of authentication and identify verification need to be well demarcated carefull
use case analysis is required.
COST - As we need to hire cyber security professionals.
Estimated cost for hiring cyber security professional can be 12 crores per annum and for
Revamping Infrastructure it can be 5 crores.
The biggest threat is leaked privacy.The effective protection against insider leaks necessarily
requires a third party auditor under independent administrative control.
With such a provision in place there are several tools from computer science that can provide
reasonable guarantee for security and privacy protection.

3. HR
The current Human resource structure of AADHAAR is hierarchical and functional . It ensures
greater control systematic and standardized working.
The main aim of UIDAI being empowerment of residents of India.It should be realiable and
honest .Since they are going to have access to very important personal data of the whole
country.
Features are :-
1. Hiring for ethics and integrity.
2. Have the best teacher experts.
3. Confidentiality agreement with employees.
4. Hire personal consultant and analysts.
5. Dara protection policy.
6.Provide unique AADHAAR number to all the residents of India.
7.Assess person's skill and proficiency.
FINANCIAL STRATEGY

4. AADHAR is considered as a proof of residence and identity across the country.
Problems in AADHAR are :
1.Current revenue model is not enough to keep the model running for long without
government support.
2.Changes that can be brought into the existing model that could make it
self-sustainable.
3.Improved technological capability leads to decrease in cost.
PROJECT OBJECTIVE ARE:
▪Understanding the market-finding the source of revenue.
▪Target segment.
▪Technological changes required- Chatbot/AI at mobile/Web module.
▪Source of Revenue-Taxes.
Target source-Digital/online loans.
At last,
AADHAR should be considered as leveraging the expertise gained and knowledge
acquired.

5. REVENUE PROJECTION
FY
2019-20
(E)
FY
2020-21
(E)
FY
2021-22
(E)
FY
2022-23
(E)
Rev.from
Enrollme
nt
Rs.
376.50
cr
Rs.58.80
cr
Rs.59.56
cr
Rs.60.32
cr
Comm.fr
om tax
departm
ent
Rs. 4cr Rs. 4cr Rs. 4cr Rs. 4cr
Cost
incurred
by hirring
cyber
professio
nal
Rs.12cr Rs.12cr Rs.12cr Rs.12cr
Net
additiona
l income
Rs.
368.50cr
Rs.50.80
cr
Rs.51.56
cr
Rs
52.32cr

6. Net Additional Income is the additional income generated apart from the traditional
source. This will help make the organization self sustaining and independent.
MARKETING
Agenda
1. To increase usability amd easiness of AADHAAR without , compromising privacy of an
individual.
2. To increase reach of AADHAAR and completely cover .India's population.
3. Make AADHAAR financial model to be self sustaining and independent.
4. Restructure current AADHAAR HR policy to avoid fraudulent activities.
5. AADHAAR enabled biometric attendence

7. THANK YOU