A Culture of Experimentation: Fuel for a Mission-Driven Business

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Joseph Ney and his partners have built Reingold into a leading marketing and communications firm servicing the private sector. It took continuous experimentation, evolution, and an opportunity mindset to get to where they are today. And of course, they are they are still tweaking. But through it all, they were always mission-focused – not only for their clients but for themselves.

A Culture of
Experimentation:
Fuel for a Mission-Driven Business
with Joseph Ney

Building a Mission-Driven Business
September 2018 A Culture of Experimentation with Joseph Ney | Flywheel Associates 3
• Ensuring there is clarity around the mission for your organization
matters but that’s only the start
– Get everyone rallied around the common beliefs and understanding of how
the organization operates.
• Start small, stay nimble and be flexible - it enables you to be
efficient by doing things faster, better, or cheaper (or all three)
• Find those entrepreneurial opportunities among the everyday
businesses that you see around you.

Adopting Experimentation Early On
• A culture of experimentation
helps you evolve and grow while
creating the flexibility that is
necessary to adapt.
• Your observations and learnings
will help you realize that how you
manage things isn’t going to be
right at every scale.
4
September 2018 A Culture of Experimentation with Joseph Ney | Flywheel Associates

“It's never perfect on day one, but we build it to
adapt to the imperfections and evolve itself, and
then concentrate on making ‘fine tunements,’ if all
that's needed are ‘fine tunements,’ or scrapping and
reloading for the larger-scale opportunities.’”
-Joseph Ney

The “Opportunity Mindset” to Evolve
An opportunity mindset predisposes
you and your team to take advantage
of potential opportunities, helps you
pivot and adjust.
• Be mindful of what works for you and
what doesn’t; understand that it may
constantly evolve depending on the
opportunities that are presented.
• Realize that change is constant, but those
common beliefs you started the business
from remain the same
6
September 2018 A Culture of Experimentation with Joseph Ney | Flywheel Associates

Hiring Talent & Sustaining Your Culture
• When you have clear and
obvious limitations as you scale,
focus on other factors that you
know could be of value.
– e.g. The inability to afford
high-priced talent.
– In particular with Millennial talent,
offer employees the opportunity to
work with cause-related efforts and
give them significant responsibility
early.
8
September 2018 A Culture of Experimentation with Joseph Ney | Flywheel Associates

Hiring Talent & Sustaining Your Culture
• Hire people who are smarter, brighter, more enthusiastic and
opportunistic than you are.
• But as you grow, realize that not everyone is going to gel with the
way you do things. It’s better for both parties if you recognize
that quickly.
• Making personnel adjustments as soon as you can results in
fewer mismatches in the long run.
8
September 2018 A Culture of Experimentation with Joseph Ney | Flywheel Associates

Tune in to STRATEGIC MOMENTUM PODCAST to hear from more guests like Joseph!
About Joseph Ney
Joseph Ney, Creative Director and Partner at
Reingold, and his partners built their agency
into a leading marketing and communications
firm servicing the private sector. It took
continuous experimentation, evolution, and
an opportunity mindset to get to where they
are today but through it all, they were always
mission-focused.
Resources:
● Learn more at reingold.com
● Connect with Joseph on LinkedIn
● Follow Reginold: Facebook | Twitter |
LinkedIn

To learn how we can create momentum for your
business, contact us at info@flywheelassociates.com
STRATEGICMOMENTUM.CO/EPISODES/31

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