Building a Conscious Company: Delivering Sustainable Benefits for People, the Planet, and Your Business
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Meghan French Dunbar, Co-founder and CEO of Conscious Company Media, shares the career journey that brought her to the Conscious Business world, as well as her perspective on what the Conscious Business movement is, what it takes to deliver sustainable benefits for people and the planet, as well as yourself - not just your business- all to help everyone move forward.
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Building a Conscious Company: Delivering Sustainable Benefits for People, the Planet, and Your Business
- 1. Building a Conscious Company Delivering Sustainable Benefits for People, the Planet, and Your Business with Meghan French Dunbar
- 3. What is a Conscious Business? August 2019 Building a Conscious Company with Meghan French Dunbar | Flywheel Associates 3 • It’s more than just Corporate Social Responsibility or Corporate Giving Programs • It’s involves taking a holistic approach which encompasses leadership, workplace environment, and delivering a positive impact on the world by your organization.
- 5. Understanding the Three Pillars 5August 2019 Building a Conscious Company with Meghan French Dunbar | Flywheel Associates Conscious Leadership Conscious Workplace Company Purpose in the World Conscious Leadership • Includes everyone from the CEO down • Awareness of one’s role in the company and how their approach impacts others • Leading by example is crucial in creating a culture of consciousness throughout an organization – Ensures company values are aligned and consistent throughout the workforce
- 6. Understanding the Three Pillars 6August 2019 Building a Conscious Company with Meghan French Dunbar | Flywheel Associates Conscious Leadership Conscious Workplace Company Purpose in the World Conscious Workplace • Environment that focuses on the well-being and development of its employees through its practices
- 7. Understanding the Three Pillars 7August 2019 Building a Conscious Company with Meghan French Dunbar | Flywheel Associates Conscious Leadership Conscious Workplace Company Purpose in the World Company Purpose in the World • This is the ‘why’ of your company, in terms of its impact on the wider world. • Why do you do what you do?
- 9. Being a Conscious Business • An interrelated, interconnected and interdependent approach to delivering on a clear purpose. • Ongoing process that includes an awareness of self, purpose, practice and relationships. • Diverse landscape: – Made up of various industry groups looking at the process through differing lenses, but with a similar purpose. – Bigger ≠ Better. Often, small- to mid-level businesses can have the greatest social impact. 8August 2019 Building a Conscious Company with Meghan French Dunbar | Flywheel Associates
- 11. Potential Inhibitors While companies recognize the power of being a force for good, they may not be fulfilling on the promise of being a conscious business because of: • Narrow or siloed practices, policies and programs • A focus on ROI or operational efficiency • Inconsistent behaviors and misaligned values from the top down • Fear of the unknown/hesitancy to try something new 9August 2019 Building a Conscious Company with Meghan French Dunbar | Flywheel Associates
- 13. What it Takes to Truly Be a Conscious Business
- 14. Step One: Focus on Purpose • Focus on that higher purpose – your company’s why. – Profit maximization and operational efficiency cannot be the primary goal. • Reframe success and subsequently all the operations needed to achieve that higher order purpose • You may need to examine and update your own practices, and maybe those of your industry as a whole. 14August 2019 Building a Conscious Company with Meghan French Dunbar | Flywheel Associates
- 15. Step Two: Create a Conscious Culture • Embodying a consistent culture of consciousness is also a critical factor in becoming (or sustaining) the standard of a conscious business. – To do so requires awareness, alignment, and consistent behavior among everyone in the company, in relation to the company values. • Company philosophies need to be clear, communicated, and reiterated so that all employees from the top-down know the company values and their place within it. – Leadership should always lead by example and ensure a conscious approach personally, as well as across the company. 15August 2019 Building a Conscious Company with Meghan French Dunbar | Flywheel Associates
- 16. Step Three: Create Conscious Processes • Reframe success: Have a higher purpose and move past profit as a goal, both personally and for your company • Disrupt the norm: Examine your company and your industry’s practices to see where changes can be made. Often traditional operations and process, both internally and in your field, can be updated. • Embody a consistent culture of consciousness: drive awareness, alignment, and consistent behavior among everyone in the company, in relation to the company values. 16August 2019 Building a Conscious Company with Meghan French Dunbar | Flywheel Associates
- 18. Applying the Conscious Approach Apply conscious business processes to your personal career development: • Redefine the traditional narrative of growth and achievement allows for flexibility and a better work/life balance. • If you are happier in life, you can become more successful in your career and in turn have a greater social impact. 17August 2019 Building a Conscious Company with Meghan French Dunbar | Flywheel Associates
- 21. Tune in to STRATEGIC MOMENTUM PODCAST to hear from more guests like Meghan! About Meghan French Dunbar Meghan French Dunbar is Co-founder and CEO of Conscious Company Media, the nation’s leading multi-media hub dedicated to purpose-driven businesses and social enterprises. The company’s flagship product — Conscious Company Magazine — was the first nationally distributed print publication in the U.S. to focus exclusively on sustainable and conscious business practices. Resources: ● Connect with Meghan via Linkedin ● Learn more about Conscious Company Media
- 22. To learn how we can create momentum for your business, contact us at info@flywheelassociates.com STRATEGICMOMENTUM.CO/EPISODES/55
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