This document provides a case study comparing the business strategies of Freecharge and PayTM, two leading e-payment platforms in India. PayTM has adopted a diversification strategy, expanding into e-commerce, ticketing, and other services to offer customers a holistic experience. In contrast, Freecharge has maintained a sharp focus on its core business of mobile and DTH recharges, aiming to achieve specialization. The case study examines which approach may emerge as better in the long run for generating sustainable returns.
The document discusses hiring trends in the e-commerce industry in India. It states that around 100,000 core technology jobs will focus on e-commerce technologies and skills like algorithms, interfaces, digital skills, and social/mobile/analytics/cloud skills. An additional 300,000 jobs will be in e-logistics, primarily delivery and last mile delivery. Popular roles include product management, marketing, supply chain management, and customer service. E-commerce companies are hiring at top B-schools and offering competitive salaries, with some delivery executive salaries above entry-level engineers. Overall, the e-commerce market is expected to add over 44,000 new jobs in 2019 and grow salaries as demand increases for talent.
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When every Startup innovation claims to be disruptive, disruptive loses its meaning. Most of what is claimed to be disruptive is really just an incremental innovation with a large dose of hubris.
Pic Courtesy: Boston Consulting Group [BCG]
Brunswick ISMEA Quarterly Newsletter - May 2017 Brunswick Group
The document discusses various topics related to financial technology (FinTech) across different regions including India, Singapore, and the Middle East. In India, the transition towards a less cash economy has opened opportunities for FinTech companies and startups, while also necessitating greater collaboration between new and traditional financial players. RegTech is emerging in Singapore to help automate regulatory compliance. In the Middle East, financial centers like Dubai and Abu Dhabi are establishing FinTech hubs and accelerators to attract startups and develop links to other regions like Asia.
MEDICI's new India InsurTech Report 2020 explores the InsurTech sector in India. The report delves into what drives transformation in the sector, regulatory initiatives, funding & investment activity, prominent players, and business models.
- The Indian e-commerce industry is growing rapidly and is expected to surpass the US to become the second largest e-commerce market by 2034.
- E-commerce sales in India are expected to reach $64 billion by 2020 and $200 billion by 2026, driven by rising internet penetration and growing consumer wealth.
- Private equity and venture capital investment in Indian e-commerce reached a record $11.2 billion in the first half of 2017 as the sector attracts more funding.
MEDICI's new India InsurTech Report 2020 explores the InsurTech sector in India. The report delves into what drives transformation in the sector, regulatory initiatives, funding & investment activity, prominent players, and business models.
India FinTech Report 2020 - 2nd edition, Executive SummaryMEDICI Inner Circle
- India has emerged as one of the fastest growing FinTech hubs in recent years, with hundreds of new startups being founded each month.
- Government initiatives like demonetization boosted digital payments and the growth of FinTech companies in India.
- However, the FinTech revolution needs to also drive financial inclusion, especially reaching underbanked and unbanked communities in rural areas. Most startups currently do not operate in those segments serving people with incomes of less than $1,300 per year.
- For FinTech to fully enable financial inclusion in India, costs need to be reduced through technology while also creating incentives and financial education for rural populations to use digital payments and services.
The document provides an overview of the e-commerce industry in India. Some key points:
- The Indian e-commerce market is expected to grow from US$38.5 billion in 2017 to US$200 billion by 2026, registering a CAGR of over 11%.
- Rising internet penetration, which is expected to reach 700 million users by 2020, will drive growth in e-commerce.
- The government's Digital India initiative and FDI policies are helping to attract investment and support the growth of the industry.
The document discusses hiring trends in the e-commerce industry in India. It states that around 100,000 core technology jobs will focus on e-commerce technologies and skills like algorithms, interfaces, digital skills, and social/mobile/analytics/cloud skills. An additional 300,000 jobs will be in e-logistics, primarily delivery and last mile delivery. Popular roles include product management, marketing, supply chain management, and customer service. E-commerce companies are hiring at top B-schools and offering competitive salaries, with some delivery executive salaries above entry-level engineers. Overall, the e-commerce market is expected to add over 44,000 new jobs in 2019 and grow salaries as demand increases for talent.
Disruption in the Retail Industry Through the Lens of B2B Retail Tech StartupsYogananth Gopalakrishnan
When every Startup innovation claims to be disruptive, disruptive loses its meaning. Most of what is claimed to be disruptive is really just an incremental innovation with a large dose of hubris.
Pic Courtesy: Boston Consulting Group [BCG]
Brunswick ISMEA Quarterly Newsletter - May 2017 Brunswick Group
The document discusses various topics related to financial technology (FinTech) across different regions including India, Singapore, and the Middle East. In India, the transition towards a less cash economy has opened opportunities for FinTech companies and startups, while also necessitating greater collaboration between new and traditional financial players. RegTech is emerging in Singapore to help automate regulatory compliance. In the Middle East, financial centers like Dubai and Abu Dhabi are establishing FinTech hubs and accelerators to attract startups and develop links to other regions like Asia.
MEDICI's new India InsurTech Report 2020 explores the InsurTech sector in India. The report delves into what drives transformation in the sector, regulatory initiatives, funding & investment activity, prominent players, and business models.
- The Indian e-commerce industry is growing rapidly and is expected to surpass the US to become the second largest e-commerce market by 2034.
- E-commerce sales in India are expected to reach $64 billion by 2020 and $200 billion by 2026, driven by rising internet penetration and growing consumer wealth.
- Private equity and venture capital investment in Indian e-commerce reached a record $11.2 billion in the first half of 2017 as the sector attracts more funding.
MEDICI's new India InsurTech Report 2020 explores the InsurTech sector in India. The report delves into what drives transformation in the sector, regulatory initiatives, funding & investment activity, prominent players, and business models.
India FinTech Report 2020 - 2nd edition, Executive SummaryMEDICI Inner Circle
- India has emerged as one of the fastest growing FinTech hubs in recent years, with hundreds of new startups being founded each month.
- Government initiatives like demonetization boosted digital payments and the growth of FinTech companies in India.
- However, the FinTech revolution needs to also drive financial inclusion, especially reaching underbanked and unbanked communities in rural areas. Most startups currently do not operate in those segments serving people with incomes of less than $1,300 per year.
- For FinTech to fully enable financial inclusion in India, costs need to be reduced through technology while also creating incentives and financial education for rural populations to use digital payments and services.
The document provides an overview of the e-commerce industry in India. Some key points:
- The Indian e-commerce market is expected to grow from US$38.5 billion in 2017 to US$200 billion by 2026, registering a CAGR of over 11%.
- Rising internet penetration, which is expected to reach 700 million users by 2020, will drive growth in e-commerce.
- The government's Digital India initiative and FDI policies are helping to attract investment and support the growth of the industry.
- The Indian e-commerce industry is growing rapidly and is expected to surpass the US to become the second largest e-commerce market by 2034.
- Rising internet penetration is fueling growth in the e-commerce sector, with internet users in India projected to increase from 391 million in 2016 to 700 million by 2020.
- The e-commerce market in India is expected to grow from $30 billion in 2016 to $120 billion in 2020, representing the highest annual growth rate in the world for e-commerce.
1. The Indian e-commerce market is expected to exceed 100 billion USD by 2022, driven largely by over 150 million new online users from diverse demographic backgrounds.
2. Growth will come from increasing internet penetration and smartphone usage, a booming middle class, and e-commerce players innovating to meet the needs of new users.
3. The government is establishing e-commerce regulations and policies to support growth across segments like e-tail, travel, and financial services, enabling the industry to surpass 100 billion USD.
The document summarizes the wealth management industry in India. It notes that while India currently has a small percentage of wealthy individuals compared to developed markets, the industry is growing rapidly at over 20% annually and is expected to continue growing strongly. Key opportunities for the industry include a large mass affluent segment, growing wealth among global Indians, regulatory changes targeting illicit money flows, and an increasing share of organized market players. The demographic of wealthy Indians is also younger than international counterparts, calling for new types of products and services leveraging technology. Overall the industry is fragmented but consolidation is increasing as organized players expand.
- The Indian e-commerce market is expected to grow from $38.5 billion in 2017 to $64 billion by 2020 and $200 billion by 2026, driven by growing internet penetration.
- Electronics currently accounts for 48% of online retail sales, followed by apparel at 29%.
- Online retail currently makes up only 1.5-5% of total retail in India but is growing rapidly, expected to reach 5-10% by 2020.
- The e-commerce retail logistics market in India is estimated at $1.35 billion in 2018 and is projected to grow at a 36% compound annual growth rate over the next five years.
The document provides an overview of the e-commerce industry in India. Some of the key points summarized are:
- The Indian e-commerce market is expected to grow from $38.5 billion in 2017 to $200 billion by 2026, driven by rising internet and smartphone penetration. Electronics currently accounts for the largest segment.
- Logistics is a major component supporting e-commerce growth and the e-commerce logistics market is projected to increase from $460 million in 2016 to $2.2 billion by 2020.
- Major players like Flipkart, Amazon and Snapdeal are investing heavily in expanding product categories and regions to capitalize on the fast growing e-commerce opportunity in India. The
This document presents a comparative study of major telecom service providers in India based on secondary data analysis and a customer satisfaction survey. It analyzes the providers over the last five years on business metrics like net sales, profit after tax, total income, total expenditures, and market capitalization. It also evaluates customer satisfaction levels for the providers based on factors like network coverage, tariffs, plans, billing, and customer service. The study found that Bharti Airtel led in all business metrics over the period analyzed and had the highest overall customer satisfaction levels among the major Indian telecom providers.
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
The Banking-as-a-Service 2.0 report is an in-depth analysis of the fast-evolving BaaS segment. In this report, we analyze the global landscape of specialized FinTech companies and banks that have BaaS as core to their business, funding and investment patterns since 2018, regulatory & market drivers, and a host of industry expert opinions.
- The Indian e-commerce industry has grown rapidly and is expected to surpass the US to become the second largest e-commerce market by 2034.
- E-commerce sales in India are expected to grow from US$38.5 billion in 2017 to US$200 billion by 2026, driven by rising internet and smartphone penetration.
- Electronics currently accounts for the largest share of the e-commerce retail market at 47%, followed by apparel at 31%.
Market Research Report on An Exploratory and Descriptive Study of Online, Off...Surbhi Jindal
This document provides a case study analysis of Starbucks, a successful global coffee retailer. It discusses Starbucks' history and timeline from 1971 to 2009, including key acquisitions and expansions. It analyzes Starbucks' industry, core competencies, strategies, and SWOT. It finds that Starbucks' differentiation through premium products and customer experience has driven loyalty. It recommends Starbucks continue expanding internationally, especially in emerging markets, by tailoring its approach to local markets.
Why IT Needs More Analytics Talent - Tech News _ Latest Technology NewsArup Das
There is a growing demand for analytics talent in the IT industry to help companies make better business decisions using data analytics. However, there is currently a shortage of professionals with analytics skills. While the IT job market in India is projected to grow and create over 250,000 new jobs in 2016, only 11-13% of these roles will be in analytics due to the lack of candidates with the necessary technical and business analytics training. Close partnerships between academia and industry are needed to help equip both new and experienced IT professionals with analytics skills relevant to real-world business problems.
The document provides an overview of the e-commerce industry in India. Some key points:
- The Indian e-commerce market is expected to grow from $15.6 billion in 2016 to $64 billion in 2020, representing a CAGR of 44.8%.
- Rising internet penetration, expected to reach 700 million users by 2020, will drive growth in e-commerce.
- Electronics currently accounts for the largest segment of the e-commerce retail market in India at 47%.
This document provides an overview of the mobile value added services (VAS) market in India. It estimates the current size of the Indian mobile VAS market to be Rs. 2850 crore growing at 60% annually to reach Rs. 4560 crore by the end of 2007. The market is currently dominated by entertainment services such as P2P SMS, ringtones, games, and music. Factors driving the growth of the VAS market include India's growing economy, increased comfort with mobile phones, personalization of devices, and lower mobile call rates. The document also discusses the revenue sharing model and outlines some challenges and future opportunities for the VAS sector in India.
India's fintech sector is growing rapidly, fueled by a large market base, innovation, and supportive government policies. Several startups offer fintech services like peer-to-peer lending, payments, remittances, and personal finance management. Both traditional banks and new fintech companies are disrupting the financial sector by using technology to improve access and efficiency of financial services. While fintech startups face challenges in scaling up, the large untapped market and supportive regulations provide opportunities for expansion. Collaboration between fintech and traditional banks also has potential to foster innovation and inclusion.
Telkomsel launched its mobile money service T-Cash in Indonesia to increase financial inclusion given low bank account ownership. However, mobile money usage remains low due to several issues including lack of awareness, restrictive regulations, and a less attractive industry. This study analyzes the business environment of T-Cash and develops marketing strategies to increase usage of T-Cash Tap, Telkomsel's new mobile payment product using NFC technology. Qualitative research methods are used, including interviews with industry players and experts to understand the mobile money landscape in Indonesia and identify opportunities for growth.
Globally internet has changed the way in which businesses were performed traditionally. Developed countries have benefited from implementing e-commerce. But, in case of emerging economies like India the adoption of e-commerce has been very slow due to challenges posed by a number of barriers. In India, though the large corporations have adopted e-commerce and successfully explored the business opportunities, the small and medium enterprises (SMEs) are yet to benefit from adopting e-commerce. This presentation reflects on the barriers that the SMEs face in India in process of adoption of e-commerce. It analyses both the external and internal factors that affect the adoption of e-commerce. In the end recommendations are also mentioned.
The document discusses the evolving digital payments industry in India. It notes that digital payments are expected to reach $500 billion by 2020, accounting for 15% of GDP. Customer demand is driving companies to offer instant, one-touch payment solutions. The government's JAM Trinity initiative of Jan Dhan, Aadhaar, and mobile phones holds the key to transforming financial inclusion in India. Technology is projected to make payments simpler with merchant networks growing 10x by 2020 and driving consumption. Digital identity will help accelerate customer acquisition.
This document provides an overview of a research paper on internet banking and its adoption in the Arab world. The paper discusses how internet banking provides banking services anytime from anywhere, but its usage is still low in the Middle East and Arab world after being introduced over 10 years ago. It also outlines the paper's sections which will cover the drivers of internet banking, opportunities and challenges, an overview of electronic delivery channels, the architecture and security of internet banking systems, available services, and the adoption of internet banking in the Arab world.
A case study on Paytm's Growth In India, it is a secondary case study i had done for my college, i am uploading this i think this may help in some way for research. This Document is for education purpose only.
This document provides an analysis of Paytm, an Indian e-wallet and e-commerce company. It discusses Paytm's founding, growth, and strategies. The strategic analysis covers Paytm's marketing, IT, HR, finance, and operational strategies. Regarding marketing strategies, the document analyzes Paytm's target market, marketing mix of product, price, place, and promotion. It discusses how Paytm has aggressively promoted itself to become a household name in India through various campaigns. The document also provides a SWOT analysis and critical evaluation of Paytm's marketing communications campaign.
- The Indian e-commerce industry is growing rapidly and is expected to surpass the US to become the second largest e-commerce market by 2034.
- Rising internet penetration is fueling growth in the e-commerce sector, with internet users in India projected to increase from 391 million in 2016 to 700 million by 2020.
- The e-commerce market in India is expected to grow from $30 billion in 2016 to $120 billion in 2020, representing the highest annual growth rate in the world for e-commerce.
1. The Indian e-commerce market is expected to exceed 100 billion USD by 2022, driven largely by over 150 million new online users from diverse demographic backgrounds.
2. Growth will come from increasing internet penetration and smartphone usage, a booming middle class, and e-commerce players innovating to meet the needs of new users.
3. The government is establishing e-commerce regulations and policies to support growth across segments like e-tail, travel, and financial services, enabling the industry to surpass 100 billion USD.
The document summarizes the wealth management industry in India. It notes that while India currently has a small percentage of wealthy individuals compared to developed markets, the industry is growing rapidly at over 20% annually and is expected to continue growing strongly. Key opportunities for the industry include a large mass affluent segment, growing wealth among global Indians, regulatory changes targeting illicit money flows, and an increasing share of organized market players. The demographic of wealthy Indians is also younger than international counterparts, calling for new types of products and services leveraging technology. Overall the industry is fragmented but consolidation is increasing as organized players expand.
- The Indian e-commerce market is expected to grow from $38.5 billion in 2017 to $64 billion by 2020 and $200 billion by 2026, driven by growing internet penetration.
- Electronics currently accounts for 48% of online retail sales, followed by apparel at 29%.
- Online retail currently makes up only 1.5-5% of total retail in India but is growing rapidly, expected to reach 5-10% by 2020.
- The e-commerce retail logistics market in India is estimated at $1.35 billion in 2018 and is projected to grow at a 36% compound annual growth rate over the next five years.
The document provides an overview of the e-commerce industry in India. Some of the key points summarized are:
- The Indian e-commerce market is expected to grow from $38.5 billion in 2017 to $200 billion by 2026, driven by rising internet and smartphone penetration. Electronics currently accounts for the largest segment.
- Logistics is a major component supporting e-commerce growth and the e-commerce logistics market is projected to increase from $460 million in 2016 to $2.2 billion by 2020.
- Major players like Flipkart, Amazon and Snapdeal are investing heavily in expanding product categories and regions to capitalize on the fast growing e-commerce opportunity in India. The
This document presents a comparative study of major telecom service providers in India based on secondary data analysis and a customer satisfaction survey. It analyzes the providers over the last five years on business metrics like net sales, profit after tax, total income, total expenditures, and market capitalization. It also evaluates customer satisfaction levels for the providers based on factors like network coverage, tariffs, plans, billing, and customer service. The study found that Bharti Airtel led in all business metrics over the period analyzed and had the highest overall customer satisfaction levels among the major Indian telecom providers.
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
The Banking-as-a-Service 2.0 report is an in-depth analysis of the fast-evolving BaaS segment. In this report, we analyze the global landscape of specialized FinTech companies and banks that have BaaS as core to their business, funding and investment patterns since 2018, regulatory & market drivers, and a host of industry expert opinions.
- The Indian e-commerce industry has grown rapidly and is expected to surpass the US to become the second largest e-commerce market by 2034.
- E-commerce sales in India are expected to grow from US$38.5 billion in 2017 to US$200 billion by 2026, driven by rising internet and smartphone penetration.
- Electronics currently accounts for the largest share of the e-commerce retail market at 47%, followed by apparel at 31%.
Market Research Report on An Exploratory and Descriptive Study of Online, Off...Surbhi Jindal
This document provides a case study analysis of Starbucks, a successful global coffee retailer. It discusses Starbucks' history and timeline from 1971 to 2009, including key acquisitions and expansions. It analyzes Starbucks' industry, core competencies, strategies, and SWOT. It finds that Starbucks' differentiation through premium products and customer experience has driven loyalty. It recommends Starbucks continue expanding internationally, especially in emerging markets, by tailoring its approach to local markets.
Why IT Needs More Analytics Talent - Tech News _ Latest Technology NewsArup Das
There is a growing demand for analytics talent in the IT industry to help companies make better business decisions using data analytics. However, there is currently a shortage of professionals with analytics skills. While the IT job market in India is projected to grow and create over 250,000 new jobs in 2016, only 11-13% of these roles will be in analytics due to the lack of candidates with the necessary technical and business analytics training. Close partnerships between academia and industry are needed to help equip both new and experienced IT professionals with analytics skills relevant to real-world business problems.
The document provides an overview of the e-commerce industry in India. Some key points:
- The Indian e-commerce market is expected to grow from $15.6 billion in 2016 to $64 billion in 2020, representing a CAGR of 44.8%.
- Rising internet penetration, expected to reach 700 million users by 2020, will drive growth in e-commerce.
- Electronics currently accounts for the largest segment of the e-commerce retail market in India at 47%.
This document provides an overview of the mobile value added services (VAS) market in India. It estimates the current size of the Indian mobile VAS market to be Rs. 2850 crore growing at 60% annually to reach Rs. 4560 crore by the end of 2007. The market is currently dominated by entertainment services such as P2P SMS, ringtones, games, and music. Factors driving the growth of the VAS market include India's growing economy, increased comfort with mobile phones, personalization of devices, and lower mobile call rates. The document also discusses the revenue sharing model and outlines some challenges and future opportunities for the VAS sector in India.
India's fintech sector is growing rapidly, fueled by a large market base, innovation, and supportive government policies. Several startups offer fintech services like peer-to-peer lending, payments, remittances, and personal finance management. Both traditional banks and new fintech companies are disrupting the financial sector by using technology to improve access and efficiency of financial services. While fintech startups face challenges in scaling up, the large untapped market and supportive regulations provide opportunities for expansion. Collaboration between fintech and traditional banks also has potential to foster innovation and inclusion.
Telkomsel launched its mobile money service T-Cash in Indonesia to increase financial inclusion given low bank account ownership. However, mobile money usage remains low due to several issues including lack of awareness, restrictive regulations, and a less attractive industry. This study analyzes the business environment of T-Cash and develops marketing strategies to increase usage of T-Cash Tap, Telkomsel's new mobile payment product using NFC technology. Qualitative research methods are used, including interviews with industry players and experts to understand the mobile money landscape in Indonesia and identify opportunities for growth.
Globally internet has changed the way in which businesses were performed traditionally. Developed countries have benefited from implementing e-commerce. But, in case of emerging economies like India the adoption of e-commerce has been very slow due to challenges posed by a number of barriers. In India, though the large corporations have adopted e-commerce and successfully explored the business opportunities, the small and medium enterprises (SMEs) are yet to benefit from adopting e-commerce. This presentation reflects on the barriers that the SMEs face in India in process of adoption of e-commerce. It analyses both the external and internal factors that affect the adoption of e-commerce. In the end recommendations are also mentioned.
The document discusses the evolving digital payments industry in India. It notes that digital payments are expected to reach $500 billion by 2020, accounting for 15% of GDP. Customer demand is driving companies to offer instant, one-touch payment solutions. The government's JAM Trinity initiative of Jan Dhan, Aadhaar, and mobile phones holds the key to transforming financial inclusion in India. Technology is projected to make payments simpler with merchant networks growing 10x by 2020 and driving consumption. Digital identity will help accelerate customer acquisition.
This document provides an overview of a research paper on internet banking and its adoption in the Arab world. The paper discusses how internet banking provides banking services anytime from anywhere, but its usage is still low in the Middle East and Arab world after being introduced over 10 years ago. It also outlines the paper's sections which will cover the drivers of internet banking, opportunities and challenges, an overview of electronic delivery channels, the architecture and security of internet banking systems, available services, and the adoption of internet banking in the Arab world.
A case study on Paytm's Growth In India, it is a secondary case study i had done for my college, i am uploading this i think this may help in some way for research. This Document is for education purpose only.
This document provides an analysis of Paytm, an Indian e-wallet and e-commerce company. It discusses Paytm's founding, growth, and strategies. The strategic analysis covers Paytm's marketing, IT, HR, finance, and operational strategies. Regarding marketing strategies, the document analyzes Paytm's target market, marketing mix of product, price, place, and promotion. It discusses how Paytm has aggressively promoted itself to become a household name in India through various campaigns. The document also provides a SWOT analysis and critical evaluation of Paytm's marketing communications campaign.
Paytm is India's largest mobile payments and commerce platform founded in 2010. It initially offered mobile recharging and bill payment services but has since expanded into travel, ticketing, shopping, and peer-to-peer payments. After demonetization in India in 2016, Paytm saw a huge surge in users and transactions as it promoted cashless payments. It now has over 500 million users and competes with other digital wallets in India.
This document summarizes a study analyzing the challenges faced by the Indian fintech company Paytm. It conducted a survey using a questionnaire to understand consumers' perspectives on the pros and cons of using Paytm's mobile payment app. Factor analysis identified 5 major factors from the responses. While the app provides conveniences like cashless payments and money transfers, issues with internet connectivity and some merchants not accepting online payments were identified as disadvantages. The document provides recommendations to help address users' pain points and drive further adoption.
Paytm is an Indian mobile payment company that offers payments, banking, lending and insurance. Founded in 2010, it has over 7 million merchants accepting payments via Paytm's QR code. In addition to online and mobile payments, Paytm also offers services like bill payments, shopping, travel and more. It has grown rapidly since its founding and continues to expand its offerings and merchant base.
Paytm is a leading digital payments platform in India that has grown significantly. It added over 20 million new users after India's demonetization in 2016 and saw a 200% increase in downloads. Paytm allows customers to store money in a virtual wallet and make transactions digitally. While Paytm has become very popular for recharges, bills, and money transfers, the document recommends that Paytm focus on attracting more age groups, increase awareness of digital payments benefits, and improve other app features to further increase usage.
Paytm was founded in 2010 in India as a digital payments platform. It has since expanded into e-commerce and financial services. Paytm has over 300 million users and processes over 1 billion transactions per month. It has established itself as a leader in the Indian market through first mover advantage, a focus on convenience and accessibility, and by bundling multiple financial and shopping services onto a single platform. However, Paytm also faces increasing competition from other digital payment companies and risks related to security, customer support, and regulatory compliance. Going forward, Paytm aims to double its transaction volume, expand its financial offerings, and continue growing its user and merchant base.
Ey 'the power of intelligent automation'Digital Boom
EY report ‘The power of intelligent automation: Making customer interaction smarter in the GCC’, identifies government services, retail and financial services as the three key customer-facing sectors that are using intelligent automation drive efficiencies, using the resulting capacity to create new value, improve customer experience, and support product and service innovation.
Paytm is India's largest digital payments platform that offers comprehensive payment services for customers and merchants through its wallet, app, and payment bank. Founded in 2010, Paytm pioneered QR-based mobile payments in India and has over 7 million merchants accepting payments through its platform. Paytm aims to bring banking and financial services to 500 million unserved and underserved Indians through its payment bank. The company generates revenue through affiliation marketing fees from advertisements on its app.
Ernst and Young rebirth-of ecommerce in India reportVeena Srinath
The document discusses the evolution of e-commerce in India over two waves. The first wave from 1996-2000 saw the launch of early services like online classifieds for jobs and matrimony. Growth was limited due to low internet penetration and an underdeveloped ecosystem. The second wave from 2006 onward brought rapid growth as the ecosystem strengthened with rising internet usage, payment options, and devices. Online travel emerged as the largest segment initially, while retail is now growing rapidly. The future looks promising for e-commerce in India with continued ecosystem development and interest from investors.
Extensive Validated Case Study on the Business Process Framework for Market Entry of a Minimum Viable Product corresponding to a Mobile App Generating Vernacular Payment Links.
- E-commerce in India has grown rapidly over the past two decades as internet and mobile phone penetration has increased.
- Currently, online travel makes up 70% of the e-commerce market, while e-tailing (online retail and marketplaces) is the fastest growing segment.
- Key factors driving growth include expanding internet access, more affordable smartphones, and improved consumer awareness of online shopping options.
Paytm began in 2000 as a company called One97 that provided mobile content services. In 2010, it launched Paytm as a digital payments platform, allowing users to pay bills and recharge phones. Paytm grew rapidly after receiving a payments license in 2013. It expanded into services like transportation, commerce, and banking. Key to Paytm's success has been partnerships with companies in high-transaction businesses and support from investors like Alibaba. Paytm now has over 150 million users and processes billions of transactions annually, having established itself as India's largest digital payments platform through building out offerings and riding growth in digital payments in India.
Future of South East Asia Digital Financial ServiceTrnHoQuang1
The document analyzes the future potential of digital financial services in Southeast Asia, which currently has low access to traditional financial services with over 70% of the population underbanked or unbanked. Digital payments and remittances have reached an inflection point and are expected to significantly grow by 2025, with digital lending emerging as the largest revenue opportunity as new business models serve more customers. Realizing the full potential of $60 billion in revenue by 2025 requires supportive regulations and infrastructure to further drive innovation and financial inclusion.
Technological changes are fundamentally altering the banking industry, from how customers interact to how transactions are processed. Major disruptions are coming from digital payments from companies like Google and Apple, as well as fintech startups. Banks need to disrupt themselves through innovation or risk being disrupted by others. The key areas of disruption are cloud technology, mobile, social media, and data analytics.
The future of E-commerce in India and it's key driversKantinath Banerjee
In this article i am discussing about the near future of Indian E-commerce industry and the certain changes that are on the cards.#Internet #onlinemarketing #digitalmarketing #onlineadvertising #socialmedia #clickandbrick #onlineretail #flipkart #google #paidadvertising
From account opening to insurance underwriting to payments to peer-to-peer lending, FinTechs are innovating across areas and offering differentiated customer experience. India Fintech Ecosystem has been growing well over the last five years and many of these successful startups are now getting ready for international rollouts.
www.thedigitalfifth.com
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A case study on e payment giants freecharge & pay tm
1. IOSR Journal of Business and Management (IOSR-JBM)
e-ISSN: 2278-487X, p-ISSN: 2319–7668
Special Issue - AETM'16 87 | Page
A case study on e-payment giants: Freecharge & PayTM
ABSTRACT: The case study poseses a strategic question that in the emerging internet based service
provision industry, whether it is a better strategy to develop a unique positioning on the basis of
single key service or it’s better for an organization to offer multiple services, thereby reducing risk,
increasing traction and thus increasing its valuation? To answer this fundamental question, the
present study employs the case example of two leading e-platforms: Freecharge and PayTM that are
employing diametrically opposite strategies in order to scale up their ventues. It also examines the
role of Push and Pull strategies in a single industry, thus drawing the reader to take a position, which
is better and why?
Keywords - cloud computing, mobile agent, load balancing.
I. INTRODUCTION
With Internet user base in India reaching 354 million by the end of June 2015 [1] and Internet and
Mobile Association of India (IAMAI) reporting that the internet users in India grew 17% from January to June
2015, the emergence and future growth of e-commerce and m-commerce is a foregone conclusion. This is
evident from the billion-dollar valuation that the top seven Indian e-Commerce companies including Flipkart
and PayTM have reached in the early years of their inception.
Although the signs with respect to both golbal e-commerce as well as number of users transacting
online are encouraging (Fig 1.2 and Fig. 1.5), yet the startegic framework in the online sphere is still emerging.
In the absence of reference curves for various business indicators, leading organizations in the same industry are
trying contradictory approaches. Some are trying to be almost everything in order to generate more and more
business/traffic on their platform while others are trying to be very much focused on attaining a unique
positioning in a particular domain. Only the time will determine, which of these business models in the virtual
world will generate sustainable and above-average returns in the long run. The same holds true for the strategies
employed by two of India’s leading e-payment platforms.
The present case study portrays the two leading companies in the e-payment domain: PayTM and
Freecharge. It examines the various facets associated with their strategic and operational plans and pose a
question, which of the two models would emerge as a better one in the long run?
II. ORGANIZATION PROFILE
PayTM, as its abbreviation states, Pay Through Mobile was launched in 2010 by One97
communications as a prepaid mobile and DTH recharge company. Gradually, it made its way into the e-
commerce market in the year 2014 and further added bus ticketing to its kitty in 2015. PayTM now offers
multiple products ranging from primary mobile recharges to buying apparels or electronics enabling customers
to get everything at one place. Thus, over a period of time, it has become both a payment platform as well as the
marketplace.
This strategy not only enables PayTM to serve multiple needs of the customers, giving them a holistic
experience by saving their time and efforts but is also expected to be helpful in cross-selling and up-selling and
thus increasing the overall profitability of the organization. It has even obtained the license from Reserve Bank
of India to run a Payments Bank. As a result, PayTM is amongst the top 7 e-commerce companies in India to
“Recharging: the Right Way??”
Dr. Karminder Ghuman1
, CS Shruti Srivastava2
1
(LM Thapar School of Management, Thapar University, Patiala, India) 2
(Brightways Learning, Mohali, India)
2. IOSR Journal of Business and Management (IOSR-JBM)
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have billion-dollar valuation and transformed the business model of PayTM from a recharge web site to a
payment cum e-commerce marketplace. It has 100 million Paytm Wallet users that carry out over 75 million
transactions every month [2].
China’s Alibaba Group with its affiliate Ant Financial invested $680 million in PayTm in September
2015 to raise their stake to 40%, taking its valuation at somewhere around $4 billion [3]. On account of higher
valuation, PayTM had resources to stitch Rs.203 Crores worth of deal with Board of Control for Cricket in India
for 84 matches. Considering the quantum of following that cricket has in India, this association with BCCI for
primary sponsorship rights is sure to get a lot of visibility to PayTM brand and likely to catapult it as a national
brand with significantly high brand recall amongst all sections of society.
Freecharge: On the contrary, FreeCharge, which was also, started in the year 2010 focuses on a single
product delivery: one stop destination for all Prepaid and Postpaid Mobile Recharges, DTH & Data Cards
recharges along with recently included Mumbai Metro Card recharges. Since the focus of the company is on a
single product it tends to achieve specialization and unique positioning in the eyes of actual and potential
customers.
Within one year of its operations, Freecharge was having a huge consumer base of 1 million-plus
unique users because of its unique business model, which is an enviable achievement for any organization,
which is just one year old. This could be achieved because for every recharge done on Freecharge, discount
coupons of the equivalent amount were provided to the users.
Freecharge’s business model has a wide appeal in terms of the demographic profile of its customers,
but the main customer segments comprise of young students, office going people who use prepaid mobile
network services, are net savvy and carry a credit card or debit card. This gives a large and growing base of
customers for freecharge to explore and offer its services. Although another giant of the industry - Snapdeal
acquired it in the year 2015 for $400 million, making it the biggest acquisitions in the history of the internet
industry in India [4], yet it maintains its existence as an independent entity serving the same need for which it
was established.
Freecharge recently launched its 'FreeCharge Wallet' and it crossed 10 million registered users within
60 days of its rollout. It was the fastest to reach this milestone not just in the digital payments space but also in
the case of any internet-based products [5].
Thus, the business model of Freecharge is based on the strategic choice to have a very sharp focused
positioning of being a recharge platform. Its intent is to grow within this domain of e-payments and recharges
rather than adding multiple solutions or services at the platform to increase the user base.
To promote itself, Freecharge has dedicated a budget of Rs.1,000 crores to be given back to the
customers as discount coupons and cash-back for patronizing it and giving repeat business. This tested concept
is core to its business model and has helped the company to grow enormously since its inception. FreeCharge
has also recently launched an app called Cheatz, which is a deal aggregator and aggregates deals that are
available across the Internet under various portals.
III. INDUSTRY DYNAMICS
India is amongst one of the most cash-intensive economies of the word with cash to GDP ratio of 12%,
this figure is around three to four times than the comparable economies for similar economies like Brazil and
South Africa. The ratio of the amount of money in circulation in cash compared to that of what is in the banks in
about 51% in India, whereas the ratio is 8 to 9 percent for most of the countries [6].
Total transaction value in the "Digital Payment" segment in India amounts to USD 28,961.6 million in
2016 and is expected to show an annual growth rate (CAGR 2016-2020) of 18.36% resulting in the total amount
of USD 56,837.5 million in 2020. In China, it has reached USD 833,358.4 million in 2016. The “Digital
Payment” market's largest segment in India is "Online B2C Commerce" with a total transaction value of USD
28,718.5 million in 2016. With the increasing sales of smart phones year after year (Fig. 1.3) and the average
time that the users are spending online (Fig. 1.5), this figure is likely to increase significantly in the coming few
years. To support this growth, the online payment services are also witnessing tremendous growth trajectory.
M-wallet market segment, which currently account for a minuscule part of Digital Payments includes
transferring of money, banking transactions, shopping, ticketing, recharging, and bill payments is projected to
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grow at a CAGR of around 30% in the next five years from 2015-2019. As depicted in Fig 1.1 the highest 38%
market share is captured by money transfer businesses, followed by recharge by 30% and bill payments, and
utility areas by 12% while others enjoy 20% market share [7]. Some of the major m-wallet players are Airtel
Money, mRupee, Vodafone m-Pesa, Oxigen Wallet, Paytm, Mobikwik and Idea Money.
Fig 1.1: Market composition for Mobile Payments
Source: http://www.altimetrik.com/wisdometrik/mobile-wallets-market-opportunities-and-challenges/
According to Counterpoint Technology Market Research, mobile payment segment was worth $3.2
billion in 2015. The market research firm and consultancy firm 6Wresearch points out that India has about 135
million wallet users and predicts the value of India's mobile wallet transactions will reach $11.5 billion by 2022
[8]. In this market, PayU Money, Paytm, MobiKwik, Oxigen and My Mobile Payments have currently captured
around 70% of the market revenue.
IV. BUSINESS MODELS OF PAYTM AND FREECHARGE: A COMPARATIVE ANALYSIS
Both the companies started as mobile and DTH recharge companies with e-payment as their core
business, however, one chose diversification and the other did not. They represent two strikingly different
schools of thoughts when it comes to strategic planning & marketing. PayTM visualizes brand building as a
more concrete step in running the business whereas FreeCharge focuses on giving greater benefits to its
customers in the form of cash backs and vouchers to retain their engagement. Considering the figures in Table
1.1, PayTM clearly appears to be ahead of its rival Freecharge in terms of customer base, unique visitors,
revenue and valuation. Both the Companies are doing well and have become giants in just 5 years since their
inception; it is very difficult to decide which one is the right way to move ahead.
Table 1.1: Comparison between PayTM and FreeCharge
PayTM FreeCharge
Customer Base 100 million 20 million
Employee Base 2000-5000 51-200
Total Fund Raise $1.83 Billion $120 Million
App Downloads 30 Million 10 Million
Daily Unique Visitors 14,00,980 2,21,377
Monthly Unique Visitors 4,20,29,400 66,41,310
Alexa India Rank 17 134
Bounce Rate 24% 17%
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Daily Revenue $24,140 $9,994
Monthly Revenue $734,750 $304,182
PayTM’s revenues are sourced from multiple avenues: interest received from Paytm escrow account,
advertising other products on its websites, annual subscription fees from different sellers, who list their products
on its website, commission from the seller for their products listed at paytm websites, Paytm Wallet, etc. On the
other hand, FreeCharge is keeping it simple by not adding any products or services that dilute it’s positioning.
Both, Vijay Shekhar Sharma, founder - CEO of PayTM and Kunal Shah, founder -CEO of FreeCharge,
have called each other's approach as 'flawed' and 'myopic'. Shah in an interview to Hindustan Times told that
combining payment business and hawking (e-commerce) on the same platform as PayTM does is a 'flawed'
approach; on the other hand, Vijay Shekhar Sharma retorted that combining the shopping and payment process
on a single platform will reduce the overall time for a transaction and thus, will leave more time with customers
to do more transactions [9].
Questions for discussion and analysis:
1. Is it a better strategy to develop a unique positioning on the basis of single key service or it’s better for an
organization to offer multiple services, thereby reducing risk, increasing traction on the site and thus
increasing its valuation?
2. Will it be a challenge for Freecharge to attract customers to come to its site only for recharges when they
can do it easily on another website where they were already shopping some other things?
3. Considering the price sensitivity of Indian consumers, whether cash-backs/vouchers as Push Strategy is
likely to be more effective or the Pull Strategy that is based on building a strong brand recall?
4. Do the customers prefer a one stop shop for everything on a single platform like PayTM or specialist
websites like FreeCharge that are specialists in that domain and have a strong and unique positioning?
REFERENCES
[1] Alawadhi, N., “India’s internet user base 354 million, registers 17% growth in first 6 months of 2015: IAMAI
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iamai-internet-and-mobile-association, Sep 3, 2015.
[2] Subbu,R.,“Paytm crosses 100 million Wallet userbase”, The Hindu, Retrieved from
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August 13, 2015
[3] De Waal-Montgomery, M., Alibaba inks strategic investment in Paytm; deal could be worth $680M at $4B
valuation, Retrieved from http://venturebeat.com/2015/09/29/alibaba-inks-strategic-investment-in-paytm-deal-
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[4] TNN, “Snapdeal buys Freecharge for $400m” Retrieved from http://timesofindia.indiatimes.com/business/india-
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[5] Pyne, S., “It’s FreeCharge Vs. Paytm in e-payments space now”, Retrieved from http://www.businessinsider.in/Its-
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[6] Agarwal, S., “India Inc lauds plan to bring digital payment at par with offline payments”, Retrieved from
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[7] Singh, S., “Mobile Wallets – Market, Opportunities and Challenges”, Retrieved from
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[8] Aulakh, G. “How wallet companies like Paytm, MobiKwik, Oxigen Wallet are trying to prevent fraudulent mobile
transactions”, Retrieved from http://articles.economictimes.indiatimes.com/2016-01-16/news/69816355_1_paytm-
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[9] Subramani, K., “Paytm and FreeCharge take pot shots at each other”, Retrieved from
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October 31, 2015.
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APPENDIX
Fig. 1.2: Percentage of Mobile Share in Global e-Commerce Transactions
Source: Criteo e-Commerce Industry Outlook 2015
Fig. 1.3: Smartphone Sales in India (million)
Source: Trak, Gadgetizor
Note: Forecasted figure for 2015 is of smartphone shipments
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2006 2011 2012 2013 2014 2015
Fig. 1.4: Average Time Spent Online Per Person Per Month
Source : EY Estimates
Fig. 1.5: Number of users transacting online (million)
Source: Avendus