A case study of Air Arabia from the book of Philip Kotler

2. • Founded in 2003 by Abdullah bin M0hammed
Al Thani

3. About Us :
• From two leased Airbus A320 to 39 Airbus A320
• First and Largest LCC in Middle East and North Africa
• Serving destinations across 3 Continents

4. What was the major factor for Air
Arabia Success ?

5. • Managed to establish position as Low Cost Carriers
As it managed to establish
itself as Low Cost Carriers

6. • Air Arabia kept low prices making customers thereby
preserving their loyalty
Air Arabia kept low prices making
customers thereby preserving their
loyalty

7. •But HOW ?

8. • By using the Airbus A320 combined comfort
• Brand new planes reduced fuel Cost
• Pioneered Tech increased efficiency
By using the Airbus A320 combined comfort
Brand new planes reduced fuel Cost
Pioneered Tech increased efficiency

9. • By providing full service offering to its customers
By providing full service offering to its customers

10. • Strategies of Air Arabia for increasing customer
confidence
Strategies of Air Arabia for
increasing customer
confidence

11. • User friendly online booking system

12. Customer Oriented Vision
Customer Oriented Vision

13. Recents Awards of Air Arabia

14. • Skytrax’s World Airline Award
• LCC of the year at Aviation Business Award for three
consecutive years

15. • Key factors for Competitors to look out
Key factors for Competitors to look out

16. • Cost Control :

17. • Use of World Best Fleet
Use of World Leading Fleets :

18. • Customers Comfort

19. Thank You

20. DISCLAIMER
Created by Saransh Khandelwal, MSIT Delhi,
During an internship under Prof Sameer Mathur, IIM LUCKNOW