A case for identities - Ericsson, Frans De Rooij at TADSummit 12-13 November Istanbul Turkey. Mobile Identity and authentication

1. A Case for Identities
Fueling the Networked Society
Frans de Rooij
Strategic Product Manager – Service Enablement

2. PACE OF CHANGE
Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 2
1 billion connected
places
50 billion
connected things
THINGS
PEOPLE
PLACES

3. Connected lifestyles
an Ericson consumerlab study
Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 3
Source: Ericsson ConsumerLab 2013
In the morning At work Commuting
Out and about
In the evening
Commuting

4. Liberation from location
Consumers developing place-agnostic
internet habits
25%
INDULGE IN SOCIAL
MEDIA AT THE
OFFICE
12%
SHOP ONLINE AT
WORK
23%
PERFORM WORK-RELATED
TAKS IN
THE EVENING
Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 4
Ericsson Consumer Lab Study: Liberation from location; October 2014

5. Liberation from location
Globally, consumers use the internet in similar ways, although they often use
different devices
› More than 60 percent of smartphone users access social networks and browse the
internet on their phone several times a week
Consumers increasingly perform tasks across multiple locations
› 12 percent of the working population who use the internet shop online at work
several times a week and 23 percent perform work-related tasks in the evening
As the number of locations where tasks are being performed increases, so does the
number of screens that consumers use
› 21 percent of consumers who use social networking in one location switch screens
› This number rises to 44 percent for those who use social networking in at least 3
locations
Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 5
Ericsson Consumer Lab Study: Liberation from location; October 2014

6. Personal information
Economy
CONSUMER UNDERSTANDING
OF PI EXCHANGE
Commercial application:
Advertisements and offers
Personal information
(obscure when, what and why)
Perceived benefit:
Personalized services
Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 6
Ericsson Consumer Lab Study: Personal Information Economy; Feb 2013

7. Emerging business
opportunities
› There are several more or less new business areas in the relation to consumers when it comes to
handling the consumer’s personal information
Information gateway
Digital identification
Protection and
insurance
Personal cloud
Source: Ericsson ConsumerLab, Personal Information Economy study 2013
Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 7

8. Digital Identification
• Safety is important and a growing demand on the internet
• Many consumers expressed their fear of identity theft
• The need of digital identification can be of importance in several situations
• For governmental service
• For payment services
• For personal services like email, social networks etc.
• The identification method can be built on e.g. device or biometric identification.
• It is of great importance that the digital identity is safeguarded from hacking, compromising and other intrusions. If when
compromised the consumer would need a physical way of identify and verify your self.
• A provider needs to be trustworthy from both a consumer perspective and a societal perspective (given that the
digital identity is to be used for governmental services etc.).
• To some, only banks and operators are considered potential providers, having an existing relationship and
interface with a majority of consumers already,
• Since banks and operators have a physical presence they are ideally positioned to offer identifications in the physical world as
well as online.
• Some banks and operators on certain markets are already today offering identification both online and IRL.
• Some other digital identification providers today: Thawte, GlobalSign and VeriSign
Source: Ericsson ConsumerLab, Personal Information Economy study 2013
Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 8

9. Mobile identity
Open ID Connect
authentication
authorization
Privacy / Consent User attributes
Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 9
entitlement
Subscriber
attributes
gba
USSD
SMS
MSSP

10. Exposing mno id
Network ID
Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 10
Global Mobile ID
National ID

11. Mobile connect accelerator
Mobile Connect Accelerator
opco opco opco opco opco opco opco opco
Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 11