@Evrythng© EVRYTHNG Limited | Confidential | 2014
© Evrythng Limited | 2014
@Evrythng | evrythng.com	
  
PRODUCTS CONNECTED...
@Evrythng© EVRYTHNG Limited | Confidential | 2014
EVRYTHNG makes products smart, interactive and
trackable by connecting th...
@Evrythng© EVRYTHNG Limited | Confidential | 2014
Web of Things
Internet of Things
The Web of Things Point of View
How thin...
@Evrythng© EVRYTHNG Limited | Confidential | 2014
Physical Things As Web Resources
RESTful APIs
& Application Tools
Persist...
@Evrythng© EVRYTHNG Limited | Confidential | 2014
Connecting Products to the Web
EVRYTHNG ENGINE™ manages data from and abo...
@Evrythng© EVRYTHNG Limited | Confidential | 2014
Market Opportunity : People + Products
@Evrythng© EVRYTHNG Limited | Confidential | 2014
Product Relationship Management™What market opportunity does this create?...
@Evrythng© EVRYTHNG Limited | Confidential | 2014
550bn consumer products could be
digitally connectable today.
Market Oppo...
@Evrythng© EVRYTHNG Limited | Confidential | 2014
How It Works
1. Product ID
Product has unique identity tag or
identified a...
@Evrythng© EVRYTHNG Limited | Confidential | 2014
Application Spaces
RESTful APIs
& Application Tools
Persistent URI & URLs...
@Evrythng© EVRYTHNG Limited | Confidential | 2014
Example : Two Tags, One Identity
UHF RFID Tag with Electronic
Product Cod...
@Evrythng© EVRYTHNG Limited | Confidential | 2014
Operationally: Real-Time Products
@Evrythng© EVRYTHNG Limited | Confidential | 2014
Commercial : Product as a Media
1.  [EVRYTHNG] places advertising messagi...
@Evrythng© EVRYTHNG Limited | Confidential | 2014
It’s About the Data…
It’s About The Web of Things
@Evrythng© EVRYTHNG Limited | Confidential | 2014
Thank you
Niall Murphy
Founder & CEO
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EVRYTHNG: Products Connected to the Web - UK Government Office for Science Event

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Have a look at our CEO's Niall Murphy, presentation that he gave at The UK Government Office for Science Event on the 3rd of June 2014.

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EVRYTHNG: Products Connected to the Web - UK Government Office for Science Event

  1. 1. @Evrythng© EVRYTHNG Limited | Confidential | 2014 © Evrythng Limited | 2014 @Evrythng | evrythng.com   PRODUCTS CONNECTED TO THE WEB A perspective on the internet of things. 3rd June 2014
  2. 2. @Evrythng© EVRYTHNG Limited | Confidential | 2014 EVRYTHNG makes products smart, interactive and trackable by connecting them to the Web.
  3. 3. @Evrythng© EVRYTHNG Limited | Confidential | 2014 Web of Things Internet of Things The Web of Things Point of View How things connect to the internet How applications connect with things §  OSI Layer 7 + §  REST, JSON §  Social nets, semantics §  Mashups §  OSI Layer 4 – §  IPv6 §  EPCIS, lowpan §  WiFi, Zigbee “Uniquely identifiable objects and their virtual representations in an Internet-like structure” §  Auto-ID Labs (K. Ashton, S. Sarma, F. Mattern) “Application architecture for physical objects” §  D. Guinard, V. Trifa, E. Wilde, D. Raggett
  4. 4. @Evrythng© EVRYTHNG Limited | Confidential | 2014 Physical Things As Web Resources RESTful APIs & Application Tools Persistent URI & URLs The EVRYTHNG Engine An Active Digital Identity™ for every thing Active Digital Identities™ : Smart, online identities for physical things, putting products on the Web as active resources.
  5. 5. @Evrythng© EVRYTHNG Limited | Confidential | 2014 Connecting Products to the Web EVRYTHNG ENGINE™ manages data from and about products with Active Digital Identities™ Connected Devices Sensors Tagged Products RESTful APIs & Application Tools Persistent URI & URLs The EVRYTHNG Engine An Active Digital Identity™ for every thing App Space
  6. 6. @Evrythng© EVRYTHNG Limited | Confidential | 2014 Market Opportunity : People + Products
  7. 7. @Evrythng© EVRYTHNG Limited | Confidential | 2014 Product Relationship Management™What market opportunity does this create? social product experiences Consumer relationships based on a product functionality, propositions & analytics & ops integration 3.3 trillion consumer products will be made and sold in 2014. 500 billion of these could be digitally activated.
  8. 8. @Evrythng© EVRYTHNG Limited | Confidential | 2014 550bn consumer products could be digitally connectable today. Market Opportunity Vertical Global Products pa (bn) '13-'16 CAGR Food 1,890 3.10% Beverage 640 3.50% Beer 235 2.40% Wine & Spirits 50 2.80% Personal Care 140 3.20% Home Care 85 2.50% Tissue & Hygiene 85 3.50% Appliances 2.5 4.20% Accessories 55 3.70% * Estimated Applicable Products pa *  
  9. 9. @Evrythng© EVRYTHNG Limited | Confidential | 2014 How It Works 1. Product ID Product has unique identity tag or identified at an SKU-level using image recognition or barcode.   2. Personal ID Consumer connects using mobile device and social network login, mobile number or CRM Identity.   3. Personalization Our smart product profile delivers contextual & relationship-based Web experiences and captures analytics.   1. Product ID Product has unique identity tag or identified at an SKU-level using image recognition or barcode. 2. Personal ID Consumer connects using mobile device and social network login, mobile number or CRM Identity. 3. Personalization Our smart product profile delivers contextual & relationship-based Web experiences and captures analytics. Product Profile 2D Barcode NFC Tag Image recognition Barcode Embedded Chip
  10. 10. @Evrythng© EVRYTHNG Limited | Confidential | 2014 Application Spaces RESTful APIs & Application Tools Persistent URI & URLs The EVRYTHNG Engine An Active Digital Identity™ for every thing Products circle Tracking & analytics Sales & service Personalization & loyalty ADI YOURTHNG Personalized messaging, content & services. REWARDTHNG Loyalty rewards and coupons redeemed against product check-ins. TRACKTHNG Analytics from product check-in data matched to ERP data. SOCIALTHNG Product ‘virtual objects’ shared via social network streams. Age:3Months Yourbaby’sname Amy Submit Age: 3 Months Your baby’s name Amy Submit Tracking & Analytics Customer Engagement Connected Products
  11. 11. @Evrythng© EVRYTHNG Limited | Confidential | 2014 Example : Two Tags, One Identity UHF RFID Tag with Electronic Product Code (EPC) Unique QR Codes with crypto secure URL BOTH TAGS MAPPED TO ONE IDENTITY IN EVRYTHNG ENGINE E2003412DC03011942060293 53277052e4b0c03e44f5e4b1 http://tn.gg/53277052e4b0c03e44f5e4b1?lang=zh Unique Product ID SUPPLY Rich tracking & trace data MARKETING Personalised consumer experiences
  12. 12. @Evrythng© EVRYTHNG Limited | Confidential | 2014 Operationally: Real-Time Products
  13. 13. @Evrythng© EVRYTHNG Limited | Confidential | 2014 Commercial : Product as a Media 1.  [EVRYTHNG] places advertising messaging — where the product is the media platform — into the social flow of everyday life. 2.  Calls upon the giver to create what is, in effect, the advertising message to augment the product, making this an example of participative (and, at scale, crowdsourced) creative (to which Diageo has unlimited access). 3.  Enables users to personalize products, by definition, in unique ways. 4.  Converts existing, even generic, products into functionally intelligent ones, which (with the addition of smart phones) can deliver dynamic ad messaging linked to specific physical objects. 5.  Creates a rationale for the consumer to have an on-going relationship with the brand — by linking continuing online interactions to real world product-based experiences. Advertising and the Internet of Things by Jeffrey F. Rayport | 9:00 AM March 1, 2013 “ ” See article at : http://bit.ly/EVTHBR
  14. 14. @Evrythng© EVRYTHNG Limited | Confidential | 2014 It’s About the Data… It’s About The Web of Things
  15. 15. @Evrythng© EVRYTHNG Limited | Confidential | 2014 Thank you Niall Murphy Founder & CEO

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