Andrew Goodwin's theory states that pop music videos are built around songs, with the singer serving as the narrator. The singer breaks the fourth wall by looking at the camera to involve the viewer. Pop videos rely on repetition of images that align with the structure and repetition in the song, as well as intertextuality by incorporating elements from other songs. According to Goodwin, pop videos should have a beginning and ending, often building to a climax or constant repetition before fading away.

1. Andrew Goodwin's Theory.
 Traditional narrative analyses don't
really apply to pop videos.
 Pop videos are built around songs.
 The singer is the narrator and character.
 Singer breaks the 4th wall by looking at
the camera = involve viewer and
performance.

2. Repetition and
Intertextuality
 POP videos rely on REPETITION.
REPEATED like the structure of the song
choruses and lines are repeated so
should the images.
By using other song parts or rhythms its
intertextuality making the song familiar
with the genre.

3. STRUCTURE
 Andrew Goodwin also states that Pop Songs
should have a Beginning and End.
ENDING: Often building up to a climax or
constant repetition before fading away.

4. COMPLEXED IDEA.
 Some videos are not direct in the song
and go beyond the original meaning of
the song. Creating three types of
relation between songs and videos:
ILLUSTRATI
AMPLIFICATION
DISJUNCTURE

5. What do POP videos do?
 POP videos try to have easily recognisable
figures.
 Some videos use instruments to do this and
can be represented by objects.
e.g.: Rock the Casbah by the Clash, every time
the piano played the armadillo is shown
trundling along
 Music Videos try to appeal to all audiences
using narratives.
 Some videos use movie clips incorporated into
the music video. E.g. Celine Dion My Heart will
go on (Titanic Scenes)