This document outlines a 4 stage plan to create an online platform connecting fashion retail stores and customers. The platform would allow stores to promote their products to potential customers and help customers find stores and products. It would solve problems around discovering new stores, their inventory, and connecting with like-minded shoppers. The initial stage focuses on building easy-to-use infrastructure. Later stages aim to attract users, then stores, and continue adding value through proximity search, recommendations, reviews, and community features.

1. December 11th, 2008 Manuel Rappard

2. Index all fashion retail stores online Info: The opportunity to create a platform where every store can promote their products within a community of potential customers

3. People Videos Knowledge Music

4. Stores

5. Solve a problem: Where can I buy a product? Which stores might I be interested in? What products does a particular store carry? Who are the people that shop the way I do?

6. Storeside is the fun and easy way to find and share the fashion you’ll like with other people

7. Product

9. Execution

10. Stage 1 Users Stores Apps Platform “ Built focused and easy-to-use infrastructure”

11. Stage 2 Users Stores Apps Platform “ Attract Users”

12. Activity

13. Stage 3 Users Stores Apps Platform “ Attract Stores”

14. Stage 4 Users Stores Apps Platform “ Continue to Build Value”

15. Apps 1) Proximity based search 2) Recommendation 3) Product Reviews 4) Community

16. Marketing