Vista Latinos is a strategic marketing consulting company that helps corporations understand and increase their profit and market share within the U.S. Hispanic market. They provide strategic marketing planning and implementation services to build connectivity and loyalty with Hispanic consumers, professionals, and business owners. Their goal is to deliver results and return on investment for clients in areas like marketing, events, media, and philanthropic partnerships.

1. Vista Latinos believes that by
providing strategic marketing planning
followed by implementation in all
Strategic Connectivity within the channels of customer touch points you
can build solid customer loyalty. Our
Latino Community goal is to provide return on investment Marketing & Communications Solutions
for the Corporation and the Hispanic
community (whether consumer,
Vista Latinos is a Strategic Marketing
Vista Latinos has been successful in developing signature events that build the professional or business owner).
Consulting Company that helps
connectivity between the corporations and the Hispanic community. We strive to Fortune 500 corporations understand
Strategic Marketing how to strategically increase their
go the extra mile for Corporations so they can meet their objectives. Whether in
profit and market share within
Planning
the U.S. Hispanic market.
building awareness of their products or services, reaching Hispanics to fran-
chise, recruit them to work at their Spanish Call Center to MBA professional posi- Implementation
Connectivity to the Hispanic Market
tions or build business relations with Hispanic entrepreneurs.
Vista Latinos has the corporate awareness and experience to understand
Customer Relations Signature Event Planning
Management
how to effectively deliver results in any of the following services areas:
Media Planning
Marketing and PR Communications
•
Segmentation Marketing
Signature Event Planning
•
Strategic Program Planning
• Strategic Marketing Communications
Award
Philanthropic Sponsorship Analysis and Planning
•
Philanthropic Sponsorship Analysis
*Women, Youth and General Marketing are also part of our services.
Vista Latinos LLC, was selected by LATINA
We also offer the following Workshops: Style, a national and most influential magazine,
WWW.VISTALATINOS.COM
to receive the 2008 Ana Maria Arias Memorial
PHONE: 248-978-7491
“Customer Relations “Building diverse
Business Fund Award for demonstrating excel-
“Understanding the EMAIL: TBM@VISTALATINOS.COM
workforce retention
Management Beyond
$ Trillion lence in entrepreneurship and commitment to
to build
the General Market “
Hispanic Market” MMBDC and WBENC certified.
your business” the community.

2. Focusing on the Keynote
Latino Market Speaker
Terry Beltrán-Miller
President of Vista Latinos
www.VistaLatinos.com), an ADDRESSING TOPICS ABOUT THE
Hispanic Marketing Consult- HISPANIC MARKET, HISPANIC
ing Company. Vista Latinos
EMPLOYEE GROUP DEVELOPMENT,
helps corporations under- Hispanic Strategic Marketing
stand how to strategically THE LATINA SEGMENT AND
Planning and Implementation
increase their market share H I S P A N I C E N T R E P E R N U E R S H I P IN THE
within the U.S. Hispanic mar- Vista Latinos works with companies that have made a
U.S.
ket. Vista Latino’s projects focus on strategically commitment to reach the Hispanic market in order to
positioning our client’s products or services by tak- gain market share. Our goal is to be the leader in
developing strategic marketing and advertising results
ing into consideration segmentation and brand
for our clients, no matter which of the following stages
development to meet the needs of the Hispanic
they may be in their Hispanic Marketing efforts: Terry Beltrán-Miller, President of Vista Latinos, a His- ties whether developing a brand or services or building
market.
Stage I - Initial Planning panic Marketing Agency is a professional keynote a diverse workforce her content provides insightful infor-
Terry is a senior marketing professional with over
16 years of experience and an MBA in Marketing If your company is just beginning to consider the Hispanic
speaker, motivational speaker, business conference mation. Terry has been featured on TV by the Spanish
and Management. Beltrán-Miller has experience Market, we can help you develop a strategic marketing
plan which includes an industry and business opportunity
with multicultural marketing for the Hispanic, speaker, seminar leader, and corporate retreat facilita- network Univision, CNN Newsmaker and local Michigan
assessment.
Women, Youth, Mobility, and other international
tor. She is also a Hispanic marketing consultant, and Hispanic programming like Delta College, “Somos His-
markets, as well as for the general U.S. market- Stage II - Cross-Functional Development
place. Areas of expertise include integrated mar- successful Latina executive. Terry has over sixteen panos”..
If you have some Hispanic marketing efforts started then
keting plan development and execution, sales pro-
years of corporate business and nonprofit experience,
perhaps you should consider other areas of building
grams, strategic planning, advertising, direct mar-
customer loyalty within this market. Allow us to strengthen
keting, customer relationship management enter- providing a vast wealth of knowledge. As a public
your efforts with cross-functional planning to attract and
tainment marketing, sponsorships and promotions, retain the segmented Hispanic market you are targeting.
speaker, Terry draws upon her expertise with the His-
international marketing, e-commerce and market
research. Stage III – Assessment of Current Marketing Efforts
panic market and relates it to key business opportuni-
Your company’s efforts in reaching the Hispanic market did
Terry Beltrán-Miller formerly was with General Mo-
not provide effective results; therefore analysis of the
tors and Univision. She has worked with several
situation is necessary. We can provide you with an
other globally recognized organizations including
Testimonial
assessment of your current campaign and identify
the National Basketball Association, Walt Disney
opportunities to permit you to effectively build enduring
Corporation, PBS, Intel, BabyCenter.com, The relationships with the Hispanic consumer. During the Hispanic Heritage month Teresa (“Terry”) Beltrán-Miller came to the
Council of Fashion Designers, and World Wide
Detroit office of Deloitte to speak about the role of Hispanics in corporate America
Stage IV - Refinement of Current Marketing Efforts
Productions Entertainment. and her own experience as an Hispanic. Terry Beltrán-Miller's real world experience
and involvement in Hispanic organizations put her in a unique position to provide
Your company’s Hispanic marketing strategy has been
In 2002, Ms. Beltrán-Miller served as Chairwoman insights about the Hispanic population that few professionals have.quot;
effective for some time, but due to changes in the
of Automation Alley's GLIMA - Great Lakes Inter-
organization, it now is losing its ability to deliver results.
active Marketing Association. In 2007 she served
Henry Ventura
We can help keep your current efforts on-track by
as the President of the National Society of His- Chairman Hispanic Network North Central Region
providing strategic guidance in support of your overall
panic MBA's, Detroit Chapter, and increased member- Manager Financial Advisory Services
objectives for the target market.
ship, sponsorship ROI and the organization’s visibility Deloitte
throughout Michigan.