The document discusses how Curran & Connors helps clients connect with specific target audiences through precisely targeted advertising and marketing programs. It provides advertising campaign creation, media targeting and buying, brand identity development, marketing support, and internet/interactive services. The goal is to develop compelling messages and graphics to reach decision makers and constituents through integrated programs within constrained budgets.

1. Connect
with your
audience.
Curran & Connors, Inc. :: Targeting a Specific Audience Through Advertising & Marketing

2. 00:00:07 00:00:08 00:00:09 00:00:10
You have a split
second to make a
connection.
Does your message reach the
decision makers?
The people you need to reach—those who
make decisions on purchasing products
or services, investing funds in public
companies or writing donation checks—
are not easy to connect with. It takes
a persuasively creative advertising &
marketing program with a compelling
message and distinctive graphics aimed
with precision at a specific audience.
That’s how Curran & Connors helps
you connect.

3. Curran & Connors connects the creative Our Areas of Focus
resources of a national firm with the know-how
and personal service of a smaller local agency.
Business-to-Business
We create integrated advertising & marketing programs
We create strategically targeted advertising targeted to reach business decision makers, communicating
on an intellectual level that they can relate to. Our principal
campaigns, develop powerful messaging strengths are the conceptualization of audience-specific
advertising campaigns, development of efficiently
and design sophisticated communication targeted media plans and design of distinctive
communication materials.
materials. In addition, we are adept at
Financial Services
working within constrained budgets. A long-established capability of Curran & Connors is the
development of communication materials that appeal to
the unique mindset of financial sector executives, buyers of
financial services, investment professionals and investors.
We offer:
Whether our client is an investment bank announcing a
• dvertising
A campaign creation deal, an insurance company launching a new product or a
public company seeking to enhance its brand, we develop
• edia
M targeting and buying
targeted advertising programs and communications
• rand
B identity communication literature that sets them apart from their peers.
• arketing
M and outreach support Community Outreach
• nternet
I and interactive development For rural or metropolitan area businesses, medical facilities,
education providers, cultural entities and local non-profit
organizations, we develop community-centric outreach
programs that can effectively target key constituents while
working within a more limited budget. From awareness-
building advertising to direct mail appeals, we develop and
implement comprehensive community outreach programs.

4. Precise Planning
Business-to-Business
HUB International connects
its national advertising
campaign with business
customers in all 50 states and
Canada through localized
media programs and an
online advertising tool that
allows its 250 sales offices
to personalize every ad.
Restaurants—Toronto Personal Insurance—Chicago Real Estate—New York

5. Audience Targeting
Financial Services
Alliance Bernstein connected the primary
decision makers at large pension plans
with its new pension management solution
through a targeted campaign of print
and online advertising.
Customized Retirement Solutions Campaign

6. Integrated Marketing
Financial Services
Rodman & Renshaw connected its brand
with CEOs of growth companies with
IPO aspirations through an integrated
advertising & marketing program.
Product Launch Advertisement Tombstone Advertisement

7. Cohesive Approach
Community Outreach
Sound Shore Medical Center connected
the community of South Westchester
with its diverse roster of health services
and need for financial support through
outreach program materials that
spoke with a unified voice.
Advertisement for Cardiac Care Brochure for Diabetes Program Gala Event Journal Web Site

8. Our Selection of Services
Advertising Campaign Creation
From messaging strategy and concept creation to
copy development and layout design, we produce print
and interactive advertising that creates interest and
communicates effectively with specific audiences.
Media Targeting and Buying
From audience identification and prioritization to media
planning and purchase negotiation, we develop and
implement cost-efficient media buys to reach precisely
targeted audiences.
Brand Identity Communication
From positioning refinement and tag line creation to logo
design and graphic standards development, we translate
branding strategies into verbal and visual brand identity
components that work.
Over the past four decades, Curran & Connors has evolved
Marketing and Outreach Support beyond its core capability—annual report design and
From corporate capabilities brochures and sales literature production—to meet the challenges of a continually
to gala invitations and donor solicitations, we design and changing corporate environment. Our ongoing evolution
produce the printed communication elements needed to translates into greater creative capacity, enhanced design
implement marketing and outreach programs effectively. capabilities, cutting-edge technology and better service
for you. With design studios in New York, Florida, California
Internet and Interactive Development and Chicago, and offices in 16 locations across the country,
From banner ads and Web-site design to electronic media we offer an intelligent business approach combined with
presentations and e-card blasts, we create cost-effective, the creative talent and local market knowledge to help
user-friendly interactive communication tools. you connect with your audience.