The document discusses the U.S. Hispanic online market, providing statistics and insights into cultural values and consumer behavior. It notes that Hispanics are a growing demographic, with 30 million online and spending expected to reach $21.6 billion by 2011. Culturally, Hispanics value family, empowerment, quality, and loyalty. They conduct significant research before purchases and are influenced by word-of-mouth. The document segments the market demographically into groups like affluent grandparents, young families, and those more or less assimilated to American culture.
The document provides demographic information about Hispanic internet users in the United States. It notes that in 2008 there were estimated to be 23 million Hispanic internet users, representing 52% of the total Hispanic population in the US. By 2012, that number is projected to grow to 29.4 million users, or 58.6% of the Hispanic population. Growth in the Hispanic population and internet users is coming more from native-born Hispanics rather than immigrants. The challenge for marketers is to create culturally relevant online messages and content in both English and Spanish to effectively reach this diverse demographic.
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...Nativa
Presentation showing best practices for marketing to Hispanics with social media as well as several case studies from brands including the NBA, Being Latino and Degree Men. Presented to the AMA on April 6, 2011.
This document provides an introduction to becoming skilled at using social media. It discusses knowing the rules of social media platforms, using good judgment, and having a purpose for posts. Tips are provided for using social media for journalism, including newsgathering, engaging audiences, and sharing stories. Statistics are given on Twitter usage. Hashtags, retweets, searches, and lists are examined. The importance of mobile and ambient awareness are discussed.
Reaching Hispanic Audiences in Social Mediasalomon dayan
3 Key Facts to be considered in a
Social Media Plan for Hispanics
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
The document discusses strategies for effectively marketing to Latino consumers. It notes that Latinos are a complex group that seeks positive portrayals and rejects stereotypes. While Spanish is important to many, especially first-generation immigrants, ads do not need to be in Spanish to be effective if they incorporate relevant cultural elements. The key is understanding generational differences and creating messaging that respects Latino culture without stereotyping.
How American Companies are Reaching Tech Savvy Hispanic CommunitiesErica Swallow
The Hispanic market is the fastest-growing demographic in the U.S. and also the most mobile and social media savvy in the country. It's no wonder that big brands have made it a priority to reach Hispanic communities in America. In this presentation, attendees will learn about big brands that are effectively reaching Hispanic communities with innovative and technology-focused campaigns.
This presentation was presented on June 13, 2012 at the Social Media Strategies Summit in Miami.
For more details: http://socialmediastrategiessummit.com/miami-2012/agenda.html
The document provides demographic information about Hispanic internet users in the United States. It notes that in 2008 there were estimated to be 23 million Hispanic internet users, representing 52% of the total Hispanic population in the US. By 2012, that number is projected to grow to 29.4 million users, or 58.6% of the Hispanic population. Growth in the Hispanic population and internet users is coming more from native-born Hispanics rather than immigrants. The challenge for marketers is to create culturally relevant online messages and content in both English and Spanish to effectively reach this diverse demographic.
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...Nativa
Presentation showing best practices for marketing to Hispanics with social media as well as several case studies from brands including the NBA, Being Latino and Degree Men. Presented to the AMA on April 6, 2011.
This document provides an introduction to becoming skilled at using social media. It discusses knowing the rules of social media platforms, using good judgment, and having a purpose for posts. Tips are provided for using social media for journalism, including newsgathering, engaging audiences, and sharing stories. Statistics are given on Twitter usage. Hashtags, retweets, searches, and lists are examined. The importance of mobile and ambient awareness are discussed.
Reaching Hispanic Audiences in Social Mediasalomon dayan
3 Key Facts to be considered in a
Social Media Plan for Hispanics
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
The document discusses strategies for effectively marketing to Latino consumers. It notes that Latinos are a complex group that seeks positive portrayals and rejects stereotypes. While Spanish is important to many, especially first-generation immigrants, ads do not need to be in Spanish to be effective if they incorporate relevant cultural elements. The key is understanding generational differences and creating messaging that respects Latino culture without stereotyping.
How American Companies are Reaching Tech Savvy Hispanic CommunitiesErica Swallow
The Hispanic market is the fastest-growing demographic in the U.S. and also the most mobile and social media savvy in the country. It's no wonder that big brands have made it a priority to reach Hispanic communities in America. In this presentation, attendees will learn about big brands that are effectively reaching Hispanic communities with innovative and technology-focused campaigns.
This presentation was presented on June 13, 2012 at the Social Media Strategies Summit in Miami.
For more details: http://socialmediastrategiessummit.com/miami-2012/agenda.html
L China has a large online consumer population of 485 million people who spend significant time and money online. As the world's second largest economy, China represents a major growth opportunity for international brands.
L Chinese culture and consumer behavior are strongly influenced by collectivism, hierarchy and relationships. The Chinese consumer prioritizes family and social networks when making purchasing decisions and places high value on brands that demonstrate prestige and quality.
L Effective communication with Chinese consumers requires understanding linguistic and cultural differences. The Chinese language uses thousands of characters and subtle nuances can influence meaning. Website globalization involves translating content for clarity while preserving cultural relevance.
Website Globalization and E Business United KingdomMartin Spethman
The document discusses website globalization and e-business in the United Kingdom. It provides statistics on internet usage and e-commerce in the UK, outlines UK culture and consumer values, discusses differences between American and British English, and describes the process of website globalization which involves both internationalization and localization. Key points include that 94% of UK homes have broadband, 10% of retail is online, British consumers value loyalty, privacy, and security, and translating a website properly requires considering linguistic and cultural nuances.
The document discusses website globalization and e-business in France. Some key points:
- France has 45 million internet users, accounting for 69.6% of the population, and online sales accounted for 6% of retail trade in 2010.
- French culture values individualism and independence but also has high power distance and uncertainty avoidance. The language uses diacritics and articles vary based on gender.
- To connect with French consumers, websites need to thoroughly localize content to French culture and preferences like environmental friendliness and humor. Proper translation involves internationalization and localization of websites.
The document provides an overview of website globalization and e-business topics related to Japan. It includes statistics on the Japanese economy and internet usage. It discusses Japanese cultural values like collectivism, uncertainty avoidance, and aesthetics. The document outlines the Japanese consumer decision making process and key segments. It also provides details on the Japanese language and writing systems. Finally, it defines internationalization and localization as the two components of website globalization.
The document is a white paper on website globalization and e-business in Russia. Some key points:
- Russia has a population of over 140 million and one of the largest economies among BRIC countries, but just over half of urban Russians have internet access due to cost barriers.
- The majority of online sales in Russia are paid for via cash on delivery. Cybercrime is also a concern.
- To globalize a website for Russia, translations should consider cultural values like collectivism and uncertainty avoidance. The language utilizes Cyrillic script and has complex syllable structures.
- Effective localization involves translating text and ensuring the backend can support different languages and currencies to enable international e-commerce.
The document discusses website globalization and e-business in Germany. It provides an overview of the German market and culture, including statistics on internet usage. Key aspects of German culture that influence online behavior are described, such as an emphasis on security, privacy, and loyalty to German companies. The document also discusses the German language and considerations for translating websites into German. It outlines the process for internationalizing and localizing a website for the German market.
The Website Globalization and E-Business Series includes a series of brief reports on country-specific website globalization and e-business topics. This series of reports is meant to be a primer on e-commerce as well as a collection of language, culture and website globalization facts by country.
How and When to Partner with a Hispanic Marketing Agency DK Web ConsultingNativa
1) The document discusses best practices for marketing to Hispanic audiences in the US, including partnering with a Hispanic marketing agency.
2) Key reasons to partner with an agency include not speaking Spanish, lack of experience with Hispanic marketing, and ensuring cultural sensitivity.
3) When determining an agency partner, brands should consider the agency's experience, portfolio, communication style, and cultural understanding of the target Hispanic audience.
Website Globalization in the United Arab EmiratesMartin Spethman
The document discusses website globalization and e-business in the United Arab Emirates. It provides an overview of key market statistics and online consumer behavior in the UAE. Some of the main points covered include mobile internet usage statistics, consumer motivations for internet use in the UAE, and cultural values like collectivism and uncertainty avoidance that influence Emirati society. The document also examines UAE consumer segments based on demographics like age and lifestyle. In addition, it provides information on the Arabic language and dialects spoken in the Gulf region as well as considerations for website globalization to other languages.
10 Emerging Trends in Online Communications and Fundraising to Watch in 2018Nonprofit Tech for Good
As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter.
Social Media Marketing For The US Hispanic MarketJavier Santos
This document discusses using social media marketing to build brands in the Hispanic market. It notes that while Hispanics widely use social media, few brands have a Spanish-language Facebook presence. It provides recommendations for Spanish-language social media campaigns, including using human translators who understand the culture and monitoring pages to avoid stale content. The document promotes social media marketing services from GTA including Facebook page setup, advertising campaigns, and analytics reports.
Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
The document provides information about marketing to English-speaking Hispanic consumers in the United States. It notes that 83% of Latinos use English as their primary language and targets the middle-class "upscale" Hispanic demographic, which has an annual household income of $50,000-$99,999. It recommends developing brand awareness and loyalty within the top Hispanic markets, especially Los Angeles, through grassroots marketing, advertising, and community relationship building.
This document discusses marketing sins commonly committed by nonprofits and how social media can help address them. It outlines five sins of nonprofit marketing: 1) lack of market research to understand audiences, 2) ignoring basic marketing principles, 3) communications not focused on consumers, 4) undervaluing content development, and 5) treating marketing as a cost rather than investment. The document then explains how social media can help nonprofits with marketing by allowing two-way communication with stakeholders and easier content distribution. It provides statistics on the reach of key social media platforms like Google, Twitter, and Facebook and argues that nonprofits need to utilize these channels for leads, sales, and engagement.
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing consultancy, advertising campaigns, and social media services with a focus on small and medium enterprises. He has background experience working for large consumer goods companies. Dell writes for Marketing Magazine and emphasizes that social media allows businesses to earn attention by creating valuable, interesting content and publishing it for free online, as opposed to traditional paid advertising or media relations. He presents on topics related to social media strategy and implementation for businesses.
Hispanics are increasingly going online, with over 29 million expected to be online by 2012. They are connecting twice as fast as the general population and are early adopters of mobile technology. Hispanics spend significant time and money online for entertainment and to connect with others. While about half prefer Spanish online, most want culturally relevant content in their language. They outpace others in creating and sharing user-generated content. To effectively reach Hispanic consumers, brands must understand Hispanic culture and provide engaging, multimedia content that facilitates connection.
This document provides a summary of a webinar on using social media and multiple marketing channels to reach consumers. It discusses how consumers are always connected through various technologies and how marketers need to use multiple channels in their campaigns. It highlights statistics on social media and mobile usage. Two speakers then provide examples from Campbell Soup and Tissot watches on how they use digital tactics and social media as part of their marketing strategies. They discuss challenges in measuring effectiveness and integrating different platforms. The webinar concludes that marketers need to embrace cross-channel strategies to engage customers through both traditional and new media.
Opening Keynote: The Local Social Paradigm Shift
Greg Sterling, Search Engine Land & Internet2Go
The local market is on fire, thanks in part to the rise of mobile. It’s also in a state of profound transition. Google is going after local consumers and advertisers with unprecedented focus. Social sites are driving an evolution of the way consumers access and interact with local businesses. And daily deal platforms inject a potentially disruptive element into tried and true local ad models.
The local market has never been more dynamic — or chaotic — for consumers but especially advertisers. We’re in the midst of a “paradigm shift” in local. Greg Sterling will identify critical trends that are shaping the future. He’ll also tell you who he thinks will win and who will lose in Local 2.0.
The Website Globalization and E-Business Series includes a series of brief reports on country-specific website globalization and e-business topics. This series of reports is meant to be a primer on e-commerce as well as a collection of language, culture and website globalization facts by country.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
L China has a large online consumer population of 485 million people who spend significant time and money online. As the world's second largest economy, China represents a major growth opportunity for international brands.
L Chinese culture and consumer behavior are strongly influenced by collectivism, hierarchy and relationships. The Chinese consumer prioritizes family and social networks when making purchasing decisions and places high value on brands that demonstrate prestige and quality.
L Effective communication with Chinese consumers requires understanding linguistic and cultural differences. The Chinese language uses thousands of characters and subtle nuances can influence meaning. Website globalization involves translating content for clarity while preserving cultural relevance.
Website Globalization and E Business United KingdomMartin Spethman
The document discusses website globalization and e-business in the United Kingdom. It provides statistics on internet usage and e-commerce in the UK, outlines UK culture and consumer values, discusses differences between American and British English, and describes the process of website globalization which involves both internationalization and localization. Key points include that 94% of UK homes have broadband, 10% of retail is online, British consumers value loyalty, privacy, and security, and translating a website properly requires considering linguistic and cultural nuances.
The document discusses website globalization and e-business in France. Some key points:
- France has 45 million internet users, accounting for 69.6% of the population, and online sales accounted for 6% of retail trade in 2010.
- French culture values individualism and independence but also has high power distance and uncertainty avoidance. The language uses diacritics and articles vary based on gender.
- To connect with French consumers, websites need to thoroughly localize content to French culture and preferences like environmental friendliness and humor. Proper translation involves internationalization and localization of websites.
The document provides an overview of website globalization and e-business topics related to Japan. It includes statistics on the Japanese economy and internet usage. It discusses Japanese cultural values like collectivism, uncertainty avoidance, and aesthetics. The document outlines the Japanese consumer decision making process and key segments. It also provides details on the Japanese language and writing systems. Finally, it defines internationalization and localization as the two components of website globalization.
The document is a white paper on website globalization and e-business in Russia. Some key points:
- Russia has a population of over 140 million and one of the largest economies among BRIC countries, but just over half of urban Russians have internet access due to cost barriers.
- The majority of online sales in Russia are paid for via cash on delivery. Cybercrime is also a concern.
- To globalize a website for Russia, translations should consider cultural values like collectivism and uncertainty avoidance. The language utilizes Cyrillic script and has complex syllable structures.
- Effective localization involves translating text and ensuring the backend can support different languages and currencies to enable international e-commerce.
The document discusses website globalization and e-business in Germany. It provides an overview of the German market and culture, including statistics on internet usage. Key aspects of German culture that influence online behavior are described, such as an emphasis on security, privacy, and loyalty to German companies. The document also discusses the German language and considerations for translating websites into German. It outlines the process for internationalizing and localizing a website for the German market.
The Website Globalization and E-Business Series includes a series of brief reports on country-specific website globalization and e-business topics. This series of reports is meant to be a primer on e-commerce as well as a collection of language, culture and website globalization facts by country.
How and When to Partner with a Hispanic Marketing Agency DK Web ConsultingNativa
1) The document discusses best practices for marketing to Hispanic audiences in the US, including partnering with a Hispanic marketing agency.
2) Key reasons to partner with an agency include not speaking Spanish, lack of experience with Hispanic marketing, and ensuring cultural sensitivity.
3) When determining an agency partner, brands should consider the agency's experience, portfolio, communication style, and cultural understanding of the target Hispanic audience.
Website Globalization in the United Arab EmiratesMartin Spethman
The document discusses website globalization and e-business in the United Arab Emirates. It provides an overview of key market statistics and online consumer behavior in the UAE. Some of the main points covered include mobile internet usage statistics, consumer motivations for internet use in the UAE, and cultural values like collectivism and uncertainty avoidance that influence Emirati society. The document also examines UAE consumer segments based on demographics like age and lifestyle. In addition, it provides information on the Arabic language and dialects spoken in the Gulf region as well as considerations for website globalization to other languages.
10 Emerging Trends in Online Communications and Fundraising to Watch in 2018Nonprofit Tech for Good
As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter.
Social Media Marketing For The US Hispanic MarketJavier Santos
This document discusses using social media marketing to build brands in the Hispanic market. It notes that while Hispanics widely use social media, few brands have a Spanish-language Facebook presence. It provides recommendations for Spanish-language social media campaigns, including using human translators who understand the culture and monitoring pages to avoid stale content. The document promotes social media marketing services from GTA including Facebook page setup, advertising campaigns, and analytics reports.
Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
The document provides information about marketing to English-speaking Hispanic consumers in the United States. It notes that 83% of Latinos use English as their primary language and targets the middle-class "upscale" Hispanic demographic, which has an annual household income of $50,000-$99,999. It recommends developing brand awareness and loyalty within the top Hispanic markets, especially Los Angeles, through grassroots marketing, advertising, and community relationship building.
This document discusses marketing sins commonly committed by nonprofits and how social media can help address them. It outlines five sins of nonprofit marketing: 1) lack of market research to understand audiences, 2) ignoring basic marketing principles, 3) communications not focused on consumers, 4) undervaluing content development, and 5) treating marketing as a cost rather than investment. The document then explains how social media can help nonprofits with marketing by allowing two-way communication with stakeholders and easier content distribution. It provides statistics on the reach of key social media platforms like Google, Twitter, and Facebook and argues that nonprofits need to utilize these channels for leads, sales, and engagement.
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing consultancy, advertising campaigns, and social media services with a focus on small and medium enterprises. He has background experience working for large consumer goods companies. Dell writes for Marketing Magazine and emphasizes that social media allows businesses to earn attention by creating valuable, interesting content and publishing it for free online, as opposed to traditional paid advertising or media relations. He presents on topics related to social media strategy and implementation for businesses.
Hispanics are increasingly going online, with over 29 million expected to be online by 2012. They are connecting twice as fast as the general population and are early adopters of mobile technology. Hispanics spend significant time and money online for entertainment and to connect with others. While about half prefer Spanish online, most want culturally relevant content in their language. They outpace others in creating and sharing user-generated content. To effectively reach Hispanic consumers, brands must understand Hispanic culture and provide engaging, multimedia content that facilitates connection.
This document provides a summary of a webinar on using social media and multiple marketing channels to reach consumers. It discusses how consumers are always connected through various technologies and how marketers need to use multiple channels in their campaigns. It highlights statistics on social media and mobile usage. Two speakers then provide examples from Campbell Soup and Tissot watches on how they use digital tactics and social media as part of their marketing strategies. They discuss challenges in measuring effectiveness and integrating different platforms. The webinar concludes that marketers need to embrace cross-channel strategies to engage customers through both traditional and new media.
Opening Keynote: The Local Social Paradigm Shift
Greg Sterling, Search Engine Land & Internet2Go
The local market is on fire, thanks in part to the rise of mobile. It’s also in a state of profound transition. Google is going after local consumers and advertisers with unprecedented focus. Social sites are driving an evolution of the way consumers access and interact with local businesses. And daily deal platforms inject a potentially disruptive element into tried and true local ad models.
The local market has never been more dynamic — or chaotic — for consumers but especially advertisers. We’re in the midst of a “paradigm shift” in local. Greg Sterling will identify critical trends that are shaping the future. He’ll also tell you who he thinks will win and who will lose in Local 2.0.
The Website Globalization and E-Business Series includes a series of brief reports on country-specific website globalization and e-business topics. This series of reports is meant to be a primer on e-commerce as well as a collection of language, culture and website globalization facts by country.
Similar to US Hispanic Market-Website Translation (20)
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
8. IV. Website Globalization
Subject Matter Cultural Translation,
Source File Project Glossary Localization of
Training and Correctness Editing and
Review Kick-Off Development all Graphics
Research Assessment Proofreading
GO!
• Account Manager • Account Manager • Project Manager • Project Manager • Project Manager • Project Manager • Project Manager
• Project Manager • Project Manager • Lead Translators • Lead Translators • Lead Translators • Lead Translators • Lead Translators
• Localization Engineers • Lead Translators • Editors & Copy Writers • Editors & Copy Writers • Editors & Copy Writers • Editors & Copy Writers • Editors & Copy Writers
Team
• Internationalization Engineers • Localization Engineers • Desktop Publishers
• Web CMS Specialists • Internationalization Engineers • Localization Engineers
• Web Designers • Web CMS Specialists • Web Designers
• Web Developers • Web Designers
• Global SEM Specialists • Web Developers
• Global SEM Specialists
• Companies wanting to translate • A Project “Kick-Off” includes • A Globalization Services • Translation teams develop • Before the actual translation • Translation is performed • All embedded translatable
their website put together all of and confirms the following: Team (GST) will review/study and maintains client specific begins, the source web by a base translation/copy text commonly found in
the source files from their site any reference materials glossaries leveraging any content and overall site writing team, and editing/ navigation buttons, web art
(called a”Localization Kit”) for a
9 The project team provided, including source existing client glossaries design and feature set proofreading by a second and other web graphics are
globalization services provider
to analyze. 9 Project schedules files, demos and general and the latest industry- is reviewed for basic linguistic team. pulled from graphics and
• The files are prepared in order 9 Project specifications client information. specific dictionaries. cultural correctness and translated using the standard
to utilize a translation memory 9 Workflow requirements customizations that may • All translations are completed translation workflow.
tool workflow and preserve Communication • In addition, there may be be required. by human translators,
Tasks
9
any mark-up/formatting code channels client-specific training for utilizing translation • The translated text is then
in order to save time and costs translation teams related • An array of issues are memory technologies that incorporated into the
9 Review & approval
with desktop publishing the to the subject matter of reviewed ranging from the ensure an efficient and original graphic, adjusting as
language versions. opportunities
9 Review current the website. need to culturally customize consistent translation. required, to create a language
• A proposal is generated based on
graphics and adding or “localized” version of
an array of factors including word web authoring and
counts, localizable graphics, local phone numbers to the graphic.
publishing workflow.
target languages and any content comprehensive customization
management systems and of website features based on
workflows to be used. locale specific cultural values.
GPI follows a comprehensive,
customizable and fully
Assurance
documented Quality Control
Quality
Process. Each step in our
translation workflow includes
a series of checklist-based
quality audits to ensure the accuracy of the
translation and desktop publishing. Our client’s
QA and workflow processes can also be easily
Clients are given an opportunity to Clients are given an opportunity to
incorporated into our workflow. review and approve at several stages in review and approve at several stages in
the documentation translation process. the documentation translation process.
8 of 19 Website Globalization and E-Business | US Hispanic Market www.globalizationpartners.com
9. IV. Website Globalization
Formatting of
Localization of Delivery Final Edits and SEO and Internet
Language QA / Testing
Multimedia to Client Archiving of Files Marketing
Documents
• Project Manager • Project Manager • Project Manager • Project Manager • Project Manager • Project Manager
• Lead Translators • Lead Translators • Lead Translators • Desktop Publishers • Lead Translators
• Editors & Copy Writers • Editors & Copy Writers • Editors & Copy Writers • Localization Engineers • Global SEM Specialists
• Desktop Publishers • Desktop Publishers • Localization Engineers
• Localization Engineers • Localization Engineers • Internationalization Engineers
• Web Designers • Web Designers • QA-Testers
• Web Developers • Web CMS Specialists
• Web Designers
• Web Developers
• Many websites have an array • Many websites incorporate various • GPI provides basic Online Localization • After the website and all components • Client provides any final comments for • GPI recommends the client plan on and
of linked documents which may multimedia components which may Quality Assurance (QA) as a standard have been localized, final draft sets of the translation and formatting. conduct some form of global internet
require localization. require localization. line item for all website projects. the source files in all target language marketing (IM) and/or search engine
versions are provided to the client. • Comments are incorporated and final marketing (SEM) in order to drive traffic
• Formatting or desktop publishing (DTP) • Multimedia must be analyzed • This QA checks the language versions websites and documents are produced. to your new language sites.
of these documents includes formatting individually for numerous items. These of your site under selected browser-OS • Client may review and approve all web
the target language documentation to items range from determining word combination for any cosmetic or content for both translation accuracy • GPI ensures the client’s Translation • This may include global search engine
match the original source documents counts in screen text, audio scripts and linguistic issues, and will help identity and design correctness. Memories and Glossaries are updated optimization of the localized web
in terms of layout, fonts, graphics, and graphics, to the analysis of the types of basic functionality issues as well. with any final linguistic changes and content, submission of pages to key
overall design. assets and how they were digitized and • Another round of QA is performed once the final project folder, including all country (locale) search engines and
included in your multimedia. • Typically all testing is client-driven and language versions of a website are in source files are securely stored for pay-per-click marketing campaigns
• Adobe PDF’s can be created and GPI’s professionals can work side by their final hosting environment future revisions if required. through services like Google AdWords
optimized for screen or print and linked • All multimedia can be localized and side with your expert users to perform or Overture.
off of the new website. tested to play in any target languages. Internationalization (I18N), Localization
(L10N) and/or Functionality Testing,
onsite or offsite.
Clients are given an opportunity to review and Clients are given an opportunity to review and
approve at several stages in the documentation approve at several stages in the documentation
translation process. translation process.
9 of 19 Website Globalization and E-Business | US Hispanic Market www.globalizationpartners.com