The document discusses website globalization and e-business in the United Kingdom. It provides statistics on internet usage and e-commerce in the UK, outlines UK culture and consumer values, discusses differences between American and British English, and describes the process of website globalization which involves both internationalization and localization. Key points include that 94% of UK homes have broadband, 10% of retail is online, British consumers value loyalty, privacy, and security, and translating a website properly requires considering linguistic and cultural nuances.
The document is a white paper on website globalization and e-business in Russia. Some key points:
- Russia has a population of over 140 million and one of the largest economies among BRIC countries, but just over half of urban Russians have internet access due to cost barriers.
- The majority of online sales in Russia are paid for via cash on delivery. Cybercrime is also a concern.
- To globalize a website for Russia, translations should consider cultural values like collectivism and uncertainty avoidance. The language utilizes Cyrillic script and has complex syllable structures.
- Effective localization involves translating text and ensuring the backend can support different languages and currencies to enable international e-commerce.
Digital media is transforming how smart marketers attract, engage, and serve customers. Marketers are using tools like email, social media, mobile, and video to have personalized digital dialogues with customers. This allows customers to be engaged across multiple touchpoints to drive sales and build loyalty. Data and technology are also helping marketers better understand customer behavior and personalize interactions.
Website benchmarking involves comparing a company's website to the most successful competitors in the industry. There are two types of benchmarking - offline benchmarking which involves comparing products and strategies, and online benchmarking which focuses on analyzing distinguished websites and user experiences. Benchmarking provides four main benefits: understanding user perspectives, grasping competitor trends, generating new ideas, and widening one's understanding of web trends. The document provides examples of both offline and online benchmarking.
UX & ROI: What to measure and what to expectcxpartners
Sharing experiences of UX in the world of eCommerce.
What metrics to look at, how much of an increase can you expect, real numbers, benchmarking, business case justification and much more.
This document outlines the semester plan for a course on applied storytelling. It includes an overview, introductions, expectations, editing skills, and guest speakers. Students will create a photo novel assignment and learn about different forms of visual storytelling through film, images, and websites.
The study found that leading health care sites have opportunities to improve the online user experience for researching and obtaining Medicare supplemental insurance quotes. Blue Cross Blue Shield had the highest overall satisfaction rates and usability scores, while all sites had room for improvement. Specifically, over 40% of users reported frustrations with the research task across all sites, mainly due to confusing terminology and lengthy processes. Similarly, over 55% reported issues with the quote task, especially with locating rate information and understanding coverage options. The study provided recommendations to enhance the online experience.
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The document is a white paper on website globalization and e-business in Russia. Some key points:
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- The majority of online sales in Russia are paid for via cash on delivery. Cybercrime is also a concern.
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Digital media is transforming how smart marketers attract, engage, and serve customers. Marketers are using tools like email, social media, mobile, and video to have personalized digital dialogues with customers. This allows customers to be engaged across multiple touchpoints to drive sales and build loyalty. Data and technology are also helping marketers better understand customer behavior and personalize interactions.
Website benchmarking involves comparing a company's website to the most successful competitors in the industry. There are two types of benchmarking - offline benchmarking which involves comparing products and strategies, and online benchmarking which focuses on analyzing distinguished websites and user experiences. Benchmarking provides four main benefits: understanding user perspectives, grasping competitor trends, generating new ideas, and widening one's understanding of web trends. The document provides examples of both offline and online benchmarking.
UX & ROI: What to measure and what to expectcxpartners
Sharing experiences of UX in the world of eCommerce.
What metrics to look at, how much of an increase can you expect, real numbers, benchmarking, business case justification and much more.
This document outlines the semester plan for a course on applied storytelling. It includes an overview, introductions, expectations, editing skills, and guest speakers. Students will create a photo novel assignment and learn about different forms of visual storytelling through film, images, and websites.
The study found that leading health care sites have opportunities to improve the online user experience for researching and obtaining Medicare supplemental insurance quotes. Blue Cross Blue Shield had the highest overall satisfaction rates and usability scores, while all sites had room for improvement. Specifically, over 40% of users reported frustrations with the research task across all sites, mainly due to confusing terminology and lengthy processes. Similarly, over 55% reported issues with the quote task, especially with locating rate information and understanding coverage options. The study provided recommendations to enhance the online experience.
How Prototyping Helps You Design a Better ProductUserZoom
Sarah Doody, a NYC based independent User Experience Designer, explains why we must prototype, the prototyping process, tips to prototype fast & furiously, how to use prototypes effectively in your product design process to improve clarity and collaboration with your team.
This webinar discusses how to measure the return on investment (ROI) of user experience (UX) work. It provides examples of calculating ROI by estimating costs saved from reducing errors, development time, and lost opportunities versus the cost of UX design. The webinar advocates designing the UX from the beginning using user research and testing to prevent problems and save developer time. It also discusses how remote tools can help benchmark assumptions and provide fast, low-cost user data for ROI calculations.
The document discusses website globalization and e-business in Germany. It provides an overview of the German market and culture, including statistics on internet usage. Key aspects of German culture that influence online behavior are described, such as an emphasis on security, privacy, and loyalty to German companies. The document also discusses the German language and considerations for translating websites into German. It outlines the process for internationalizing and localizing a website for the German market.
L China has a large online consumer population of 485 million people who spend significant time and money online. As the world's second largest economy, China represents a major growth opportunity for international brands.
L Chinese culture and consumer behavior are strongly influenced by collectivism, hierarchy and relationships. The Chinese consumer prioritizes family and social networks when making purchasing decisions and places high value on brands that demonstrate prestige and quality.
L Effective communication with Chinese consumers requires understanding linguistic and cultural differences. The Chinese language uses thousands of characters and subtle nuances can influence meaning. Website globalization involves translating content for clarity while preserving cultural relevance.
Website Globalization in the United Arab EmiratesMartin Spethman
The document discusses website globalization and e-business in the United Arab Emirates. It provides an overview of key market statistics and online consumer behavior in the UAE. Some of the main points covered include mobile internet usage statistics, consumer motivations for internet use in the UAE, and cultural values like collectivism and uncertainty avoidance that influence Emirati society. The document also examines UAE consumer segments based on demographics like age and lifestyle. In addition, it provides information on the Arabic language and dialects spoken in the Gulf region as well as considerations for website globalization to other languages.
The document provides an overview of website globalization and e-business topics related to Japan. It includes statistics on the Japanese economy and internet usage. It discusses Japanese cultural values like collectivism, uncertainty avoidance, and aesthetics. The document outlines the Japanese consumer decision making process and key segments. It also provides details on the Japanese language and writing systems. Finally, it defines internationalization and localization as the two components of website globalization.
The document discusses website globalization and e-business in France. Some key points:
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- French culture values individualism and independence but also has high power distance and uncertainty avoidance. The language uses diacritics and articles vary based on gender.
- To connect with French consumers, websites need to thoroughly localize content to French culture and preferences like environmental friendliness and humor. Proper translation involves internationalization and localization of websites.
The document discusses the U.S. Hispanic online market, providing statistics and insights into cultural values and consumer behavior. It notes that Hispanics are a growing demographic, with 30 million online and spending expected to reach $21.6 billion by 2011. Culturally, Hispanics value family, empowerment, quality, and loyalty. They conduct significant research before purchases and are influenced by word-of-mouth. The document segments the market demographically into groups like affluent grandparents, young families, and those more or less assimilated to American culture.
Brochure & Order Form_Latin America B2C E-Commerce Report 2012yStats.com
This document provides a summary of key findings from the Latin America B2C E-Commerce Report 2012, which analyzes the business-to-consumer e-commerce market across 10 Latin American countries. Some of the main findings include: Brazil accounted for the highest share of B2C e-commerce sales in Latin America in 2011. Apparel, computer electronics, and music/movies/videos were the most purchased online product categories in Latin America in July 2012. Almost half of Internet users in Argentina are expected to shop online by 2016. New payment options are helping consumers in Mexico purchase items online without credit cards.
Brochure & Order Form_Middle East Internet & B2C E-Commerce Report 2012_by yS...yStats.com
This document is a 144-page report from June 2012 on internet usage and B2C e-commerce in the Middle East. It covers 12 countries in the region and finds that in 2011, Saudi Arabia had the most internet users while Qatar and the UAE had the highest penetration rates. It also reports that internet use in Saudi Arabia and the UAE was growing rapidly, driven by improved infrastructure. The report provides statistics on topics like internet access by device, social media use, online shopping rates and barriers to online commerce. It includes in-depth profiles for the top countries like Saudi Arabia, Israel and the UAE with data on demographics of users, most popular online categories and barriers to further growth.
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This document discusses global e-commerce trends and cross-border opportunities. It provides statistics on the growth of e-commerce in various countries and regions. The UK e-commerce market has grown significantly in recent years and now accounts for 18% of total UK retail sales. Globally, e-commerce sales are expected to double to $1.125 trillion by 2012. Emerging markets like Brazil, Russia, India and China are leading growth. Cross-border shopping is also increasing, with up to 50% of consumers in some countries making online purchases from other countries. The document identifies opportunities for cross-border sales but also barriers to overcome like language, customer tastes, delivery and payment issues.
The document provides three tips for digital success in 2012. It recommends getting more mobile by developing mobile-friendly websites and apps, getting more social by leveraging social media platforms, and getting more relevant by optimizing search engine results through tactics like SEO. The rest of the document discusses current online trends like the growth of mobile and social media usage and how these trends will continue in the new year.
Why india is hot, hot, hot - the development of the digital ecosystem - India...Peter Kabel
India is developing to one of the most dynamic digital ecosystems. Already today numbers are impressive - and it is just the beginning. Smart phones and e-commerce are among the driving forces.
Brochure & Order Form_Africa Internet & B2C E-Commerce Report 2012_by yStats.comyStats.com
This document provides a summary of key findings from the Africa Internet & B2C E-Commerce Report 2012. The 140-page report analyzes internet and e-commerce trends across 16 African countries, with a focus on top markets like South Africa, Nigeria, Morocco, Kenya, and others. It provides data on internet users, online shopping behaviors, mobile trends, and profiles major e-commerce players in each country. The report is available for individual or site licenses, with pricing ranging from €3,450 for a single user to €10,350 for a global site license.
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The document discusses opportunities for selling fashion products online between Australia and New Zealand. It notes that the Australian market is much larger with 22 million people and $188.7 billion in online orders in 2010-2011. Mobile adoption is more prevalent in Australia. Australians have a higher average order value than New Zealanders. Traffic and sales are primarily driven by branded rather than unbranded searches. Optimizing category pages, product pages, and cart experiences can increase conversion rates. Localizing currency and support for the Australian market is important.
This document discusses opportunities for businesses to grow internationally through online sales and a borderless digital marketplace. It notes that £28 billion of UK online retail sales will come from abroad by 2020. The internet allows businesses to compete globally on a more level playing field. Asia will be a major engine of growth, with the Chinese consumer being young, mobile, and open to global brands. The document provides advice on how to internationalize, including researching markets, determining the right multichannel strategy, investing in payments and logistics, and using free Google tools to help reach international audiences.
Developing a digital marketing strategyErnact Create
The document discusses how connecting rural businesses through high-speed internet and digital tools can help them grow. It provides statistics on Ireland's growing digital economy and internet usage. It then outlines the business benefits of connectivity and digital strategies like using cloud computing and software as a service. The document emphasizes using content marketing and an inbound marketing approach through blogging and social media to attract customers online. It stresses defining goals and personas to create valuable content and conversions along the customer journey.
Brochure & Order Form_MENA Internet & B2C E-Commerce Report 2012_by yStats.comyStats.com
This document provides a summary of the MENA Internet & B2C E-Commerce Report 2012 published by Research on International Markets. The 159-page report analyzes internet and e-commerce trends across 17 countries in the Middle East and North Africa region, with a focus on Morocco and Saudi Arabia. Key findings include that Egypt and Morocco had the highest number of internet users in the region in 2011, while internet penetration was highest in Qatar and the UAE. The report provides data on internet usage, online shopping behaviors, barriers to online shopping, popular product categories, and e-commerce spending forecasts for the region. It is available for individual, site, and global licenses in PDF and PowerPoint formats.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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The document discusses the U.S. Hispanic online market, providing statistics and insights into cultural values and consumer behavior. It notes that Hispanics are a growing demographic, with 30 million online and spending expected to reach $21.6 billion by 2011. Culturally, Hispanics value family, empowerment, quality, and loyalty. They conduct significant research before purchases and are influenced by word-of-mouth. The document segments the market demographically into groups like affluent grandparents, young families, and those more or less assimilated to American culture.
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This document provides a summary of key findings from the Latin America B2C E-Commerce Report 2012, which analyzes the business-to-consumer e-commerce market across 10 Latin American countries. Some of the main findings include: Brazil accounted for the highest share of B2C e-commerce sales in Latin America in 2011. Apparel, computer electronics, and music/movies/videos were the most purchased online product categories in Latin America in July 2012. Almost half of Internet users in Argentina are expected to shop online by 2016. New payment options are helping consumers in Mexico purchase items online without credit cards.
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This document discusses global e-commerce trends and cross-border opportunities. It provides statistics on the growth of e-commerce in various countries and regions. The UK e-commerce market has grown significantly in recent years and now accounts for 18% of total UK retail sales. Globally, e-commerce sales are expected to double to $1.125 trillion by 2012. Emerging markets like Brazil, Russia, India and China are leading growth. Cross-border shopping is also increasing, with up to 50% of consumers in some countries making online purchases from other countries. The document identifies opportunities for cross-border sales but also barriers to overcome like language, customer tastes, delivery and payment issues.
The document provides three tips for digital success in 2012. It recommends getting more mobile by developing mobile-friendly websites and apps, getting more social by leveraging social media platforms, and getting more relevant by optimizing search engine results through tactics like SEO. The rest of the document discusses current online trends like the growth of mobile and social media usage and how these trends will continue in the new year.
Why india is hot, hot, hot - the development of the digital ecosystem - India...Peter Kabel
India is developing to one of the most dynamic digital ecosystems. Already today numbers are impressive - and it is just the beginning. Smart phones and e-commerce are among the driving forces.
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In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
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Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
7. IV. Website Globalization
Subject Matter Cultural Translation,
Source File Project Glossary Localization of
Training and Correctness Editing and
Review Kick-Off Development all Graphics
Research Assessment Proofreading
GO!
• Account Manager • Account Manager • Project Manager • Project Manager • Project Manager • Project Manager • Project Manager
• Project Manager • Project Manager • Lead Translators • Lead Translators • Lead Translators • Lead Translators • Lead Translators
• Localization Engineers • Lead Translators • Editors & Copy Writers • Editors & Copy Writers • Editors & Copy Writers • Editors & Copy Writers • Editors & Copy Writers
Team
• Internationalization Engineers • Localization Engineers • Desktop Publishers
• Web CMS Specialists • Internationalization Engineers • Localization Engineers
• Web Designers • Web CMS Specialists • Web Designers
• Web Developers • Web Designers
• Global SEM Specialists • Web Developers
• Global SEM Specialists
• Companies wanting to translate • A Project “Kick-Off” includes • A Globalization Services • Translation teams develop • Before the actual translation • Translation is performed • All embedded translatable
their website put together all of and confirms the following: Team (GST) will review/study and maintains client specific begins, the source web by a base translation/copy text commonly found in
the source files from their site any reference materials glossaries leveraging any content and overall site writing team, and editing/ navigation buttons, web art
(called a”Localization Kit”) for a
9 The project team provided, including source existing client glossaries design and feature set proofreading by a second and other web graphics are
globalization services provider
to analyze. 9 Project schedules files, demos and general and the latest industry- is reviewed for basic linguistic team. pulled from graphics and
• The files are prepared in order 9 Project specifications client information. specific dictionaries. cultural correctness and translated using the standard
to utilize a translation memory 9 Workflow requirements customizations that may • All translations are completed translation workflow.
tool workflow and preserve Communication • In addition, there may be be required. by human translators,
Tasks
9
any mark-up/formatting code channels client-specific training for utilizing translation • The translated text is then
in order to save time and costs translation teams related • An array of issues are memory technologies that incorporated into the
9 Review & approval
with desktop publishing the to the subject matter of reviewed ranging from the ensure an efficient and original graphic, adjusting as
language versions. opportunities
9 Review current the website. need to culturally customize consistent translation. required, to create a language
• A proposal is generated based on
graphics and adding or “localized” version of
an array of factors including word web authoring and
counts, localizable graphics, local phone numbers to the graphic.
publishing workflow.
target languages and any content comprehensive customization
management systems and of website features based on
workflows to be used. locale specific cultural values.
GPI follows a comprehensive,
customizable and fully
Assurance
documented Quality Control
Quality
Process. Each step in our
translation workflow includes
a series of checklist-based
quality audits to ensure the accuracy of the
translation and desktop publishing. Our client’s
QA and workflow processes can also be easily
Clients are given an opportunity to Clients are given an opportunity to
incorporated into our workflow. review and approve at several stages in review and approve at several stages in
the documentation translation process. the documentation translation process.
7 of 15 Website Globalization and E-Business | United Kingdom www.globalizationpartners.com
8. IV. Website Globalization
Formatting of
Localization of Delivery Final Edits and SEO and Internet
Language QA / Testing
Multimedia to Client Archiving of Files Marketing
Documents
• Project Manager • Project Manager • Project Manager • Project Manager • Project Manager • Project Manager
• Lead Translators • Lead Translators • Lead Translators • Desktop Publishers • Lead Translators
• Editors & Copy Writers • Editors & Copy Writers • Editors & Copy Writers • Localization Engineers • Global SEM Specialists
• Desktop Publishers • Desktop Publishers • Localization Engineers
• Localization Engineers • Localization Engineers • Internationalization Engineers
• Web Designers • Web Designers • QA-Testers
• Web Developers • Web CMS Specialists
• Web Designers
• Web Developers
• Many websites have an array • Many websites incorporate various • GPI provides basic Online Localization • After the website and all components • Client provides any final comments for • GPI recommends the client plan on and
of linked documents which may multimedia components which may Quality Assurance (QA) as a standard have been localized, final draft sets of the translation and formatting. conduct some form of global internet
require localization. require localization. line item for all website projects. the source files in all target language marketing (IM) and/or search engine
versions are provided to the client. • Comments are incorporated and final marketing (SEM) in order to drive traffic
• Formatting or desktop publishing (DTP) • Multimedia must be analyzed • This QA checks the language versions websites and documents are produced. to your new language sites.
of these documents includes formatting individually for numerous items. These of your site under selected browser-OS • Client may review and approve all web
the target language documentation to items range from determining word combination for any cosmetic or content for both translation accuracy • GPI ensures the client’s Translation • This may include global search engine
match the original source documents counts in screen text, audio scripts and linguistic issues, and will help identity and design correctness. Memories and Glossaries are updated optimization of the localized web
in terms of layout, fonts, graphics, and graphics, to the analysis of the types of basic functionality issues as well. with any final linguistic changes and content, submission of pages to key
overall design. assets and how they were digitized and • Another round of QA is performed once the final project folder, including all country (locale) search engines and
included in your multimedia. • Typically all testing is client-driven and language versions of a website are in source files are securely stored for pay-per-click marketing campaigns
• Adobe PDF’s can be created and GPI’s professionals can work side by their final hosting environment future revisions if required. through services like Google AdWords
optimized for screen or print and linked • All multimedia can be localized and side with your expert users to perform or Overture.
off of the new website. tested to play in any target languages. Internationalization (I18N), Localization
(L10N) and/or Functionality Testing,
onsite or offsite.
Clients are given an opportunity to review and Clients are given an opportunity to review and
approve at several stages in the documentation approve at several stages in the documentation
translation process. translation process.
8 of 15 Website Globalization and E-Business | United Kingdom www.globalizationpartners.com