Beyond Cats and Kardashians - Citizens' Maslov Hierarchy of Needs
1. Beyond Cats & Kardashians
How to Build Meaningful
Online Civic Engagement
2. What’s Popular on the Internet?
Kardashains
Cats
Buzzfeed / Huffpost
3. What are you serving?
Buffet of ice cream, you are serving broccoli
How do you get people to eat healthy?
4. Hardest thing on internet
Gaining audience / getting people to care
Billion dollar skill
#1 reason civic engagement (or any consumer internet site)
dies is lack of audience
15. Cross-Promote at high-volume
transactions
INDUSTRY INDUSTRY: GOVERNMENT:
McDonalds: Amazon: Your agency:
“Do you want “Customers who “You may also be
fries with that?” bought this item interested in information
also bought…” from these agencies…”