How to Build Brand Image with Creative Gift DesignYANG DESIGN
The first gift design guidebook in the world, and lists the seven gift design strategies that Yang Design summarized over the few years of design practice.
How to Build Brand Image with Creative Gift DesignYANG DESIGN
The first gift design guidebook in the world, and lists the seven gift design strategies that Yang Design summarized over the few years of design practice.
This document discusses the key components of an effective human resource management system, including recruiting qualified employees, selecting the right candidates, providing training and development, evaluating performance, linking pay to performance, and maintaining good labor relations. It also presents a new perspective in human resource management that views employees as the most important organizational asset and notes that superior treatment of people can provide a competitive advantage.
981 Chap12 Biz Operations And Materials (Final)祐承 鄭
The document discusses operations and materials management and how it builds competitive advantage. It identifies five components of operations costs and methods to reduce them. It differentiates three operating systems and explains how total quality management improves quality and productivity. It also describes three materials management methods to improve resource flow and increase efficiency. Developing expertise in operations and materials management can lead to superior productivity, quality, innovation, and responsiveness to customers.
981 Chap11 Biz Sales And Distribution And Crm (Final)祐承 鄭
This document discusses sales, distribution, customer relationship management, and satisfying customers. It covers the relationship between marketing, distribution, sales, and personal selling. It also outlines the major distribution channels like wholesalers, distributors, retailers, and direct sales. Additionally, it differentiates personal selling approaches, explains the personal selling process, and how customer relationship management can improve sales and distribution profitability.
This document discusses key concepts in marketing and product development. It defines marketing as identifying customer needs and developing products to satisfy those needs for a profit. It describes the product life cycle as having four phases: embryonic, growth, maturity, and decline. It also outlines the four elements of the marketing mix as the controllable variables a company can use: product, price, place, and promotion. Market research is presented as the study of customer needs and the best ways to meet them. Market segmentation and product differentiation are also summarized as dividing markets into customer groups and creating competitive advantages by designing goods to satisfy specific customer needs.
The document discusses key topics relating to information technology and e-commerce, including distinguishing between data, information, and knowledge; explaining how IT builds competitive advantage; and identifying five major IT applications used by companies. It also differentiates between B2B and B2C commerce, describes major IT hardware/software components and their evolution, and discusses managing information through networks and information security.
This document discusses motivating and managing employees and groups in business organizations. It covers various theories of motivation including Maslow's hierarchy of needs, expectancy theory, equity theory, and goal setting theory. It also discusses managing people and groups, job enrichment, sources of conflict, and using negotiation and bargaining to resolve conflicts. High-performing groups are created through proper design and management. Leadership plays an important role in influencing employees and communication.
This document discusses theories of motivation and managing people and groups in business organizations. It covers various motivation theories including Maslow's hierarchy of needs, expectancy theory, equity theory, and goal setting theory. It also discusses managing groups and teams, the advantages and disadvantages of groups, sources of conflict within groups, and strategies for resolving conflicts such as negotiation and bargaining. Managing motivation, performance, and conflict are important factors that determine the effectiveness of groups and the overall success of a business organization.
A manager's ability to effectively lead, influence, and communicate impacts a company's success. There are five sources of leadership power and different leadership approaches should be matched to employee and situation characteristics. Effective leaders have traits like intelligence and drive, and influence others through persuasive communication to develop productive work behaviors and attitudes. Organizational politics involve activities to influence others using tactics like building alliances to achieve goals.
This document provides an overview of key topics in business ethics and the legal environment. It discusses the relationship between ethics and law, and how companies should consider stakeholders and follow ethical principles. It also describes the significance of ethical behavior for business and how laws affect business activities. Finally, it discusses some methods for companies to promote ethical conduct, like incentives, rules, and addressing whistleblowing.