This group of students created an app called Elephant Plus to help other students prepare for the 11+ entrance exam in a more affordable way than tutoring. The app would provide practice questions in core subjects like math, English, verbal and non-verbal reasoning. Currently, tutoring is very expensive at an average of £4,200 per year. The app aims to help students prepare for the exam anywhere and anytime without financial barriers. It was found to be a promising idea through customer surveys and focus groups with parents and students.

1. Elephant Plus
Midushanth Loganathan, Finlay
McPherson, Ross Cunningham,
Faiz Yuusuf

2. Background Situation Brief
We are year 9 students from Sutton Grammar
School for Boys. We are a select bunch of highly
achieving academics with differing strengths which
combined, create the perfect group for an
application design.
Our application is aimed to help students with their
11+ exams. It will offer similar style questions to
the ones they will face in the exam. We have all
endured the examinations for entry into a Grammar
School and we have come out successful. To gain
acceptance into our school half of our group were
tutored. However, both thought that an app would
have been more fun and efficient as some tutors
specialise in one of the four different categories;
Maths, Literacy, Verbal Reasoning and Non-Verbal
Reasoning.

3. Background Situation Brief
We came across this thought whilst brainstorming
ideas. Our other ideas supposed were a place
finder app, also a cookbook app; these ideas
proved to be futile as they had already been
thoroughly explored. However, the Elephant Plus
idea was the best and most recommended from
our market research and survey we conducted on
the Sutton High Street.
We acknowledged the struggle and plight parents
undergo when trying to secure a decent tutor for
their child. This evidently can be used on portable
devices, so this app can be used anywhere,
anytime.

4. Problem
The main problem that is addressed by our Elephant
Plus idea is what the most effective and efficient way
would be to revise for an 11+ exam which consists
of Maths, English, Verbal and Non-Verbal.
This application is due to rectify the situation
parents, along with their children, are put in when
the dreaded 11+ comes knocking on the door.
There are currently books which provide a similar
structure to our idea, though we believe they can
cost too much although a major improvement to
what tutors charge.

5. Question
Our main question we want to answer is:
‘Is there a way in which we can study for the 11+
exam without spending extortionate amounts of
money on tutoring?’

6. Key Insight Statements
Reiterating, we have all gone through the 11+ exams
and we definitely can all agree this app, if published,
would benefit the children of the future for better lives.
We have also questioned parents seeking an
alternative to paid tuition; below their answers:
“Answer”
“Answer”
“Answer”
“Answer”
“Answer”

7. Our Pitch
Millions of children throughout the UK take the 11+
exam. The vast majority of these children spend
hundreds of pounds on tutoring to improve their
chances on passing. We wish to create an application
that helps students prepare for the exam without
having to spend ample amounts of money.
Currently it costs £4200 on average for a years worth
of tutoring. This extortionate price means it is
inaccessible for poorer students. Many people,
including our headmaster, believe that the 11+ exam
should be more accessible… this is the answer;
Our app: Elephant Plus

8. User Profiles
• The majority of our users are budding primary school
pupils. They have shown an obvious interest in
expanding their knowledge and using it to successfully
pass an 11+ exam.
• Additionally, this app could be used by teachers or tutors
whom wish to teach and aid other pupils through the
exam.

9. Rivals & Alternatives
Webrich Software
Bond 11+ Books

10. MVP User Stories & Feature
Chosen
• Our MVP is the ability for users to practise
whenever, wherever and however they wish to
utilise it. This is because our app is extremely
accessible and cheap. Furthermore, our app
provides excellent questions and knowledge
from students who have taken the exam in the
past.

11. Flow of Application & User
Feedback Integrated
We have asked three people on their opinion of
the app:
• “An excellent idea!” – Ms Sutherland
• “That would have been very useful” –
Schoolboy
• “Sounds great! I would definitely use it” - Parent

12. Key wireframes 1/3

13. Key wireframes 2/3

14. Key wireframes 3/3

15. Business Case & Customer
Pledges
We promise to provide the best
preparation for the exam for students and
a peace of mind for the parents

16. Marketing Strategy
Easy to use, making people aware of how
much people spend on tutoring but our app
is superior. We intend to put this on the
market with banners to publicise our app
and idea.

17. Wildcard
The Perks
• The numerous amount of questions that
are available on the app to be answered.