This document summarizes the portfolio management process of Arif Habib Investments Limited, an asset management company in Pakistan. It outlines Arif Habib's 6-step portfolio management process, which includes identifying investor objectives, developing market expectations, creating investment strategies, monitoring portfolios, rebalancing as needed, and measuring performance. The document also lists the various funds and investment plans offered by Arif Habib, including 16 mutual funds, 2 pension funds, and 9 investment plans, covering both open-ended and closed-ended options.

1. ASSIGNMENT
ON
Portfolio Management
Submitted To:
Dr. Sadiq Shahid
Submitted By:
Umer Farooq
Roll # 139
M.B.A (Executive)
3rd
Semester
Session: 2014-2016
BAHAUDDIN ZAKARIYA UNIVERSITY,
MULTAN

2. ACKNOWLEDGEMENT
All praises to Almighty Allah, the most Gracious, the most Beneficent and the most
Merciful, who enabled me to complete this assignment.
I feel great pleasure in expressing my since gratitude to my teacher, for his guidance
and support for providing me an opportunity to complete my Project.
I will keep my hopes alive for the success of given task to submit this report to my
honorable teacher Dr. Sadiq Shahid, whose guidance; support and encouragement
enable me to complete this assignment.

3. EXECUTIVE SUMMARY
Portfolio is a financial term denoting a collection of investments held by an
investment company, hedge fund, financial institution or individual. The term
portfolio refers to any collection of financial assets such as stocks, bonds and cash.
Portfolio management is all about strengths, weaknesses, opportunities and threats
in the choice of debt vs. equity, domestic vs. international, growth vs. safety, and
many other tradeoffs encountered in the attempt to maximize return at a given
appetite for risk. Where the portfolio management process is the process an
investor takes to aid him in meeting his investment goals.
Arif Habib Investments Limited is an Asset Management, Investment Advisory and
Pension Fund Management Company, managing Open-end Mutual Fund and
Pension Funds. It has 16 Mutual Funds, 2 Pension Funds and 9 Investments Plans in
its product portfolio to meet the investment needs of its growing clientele.
All investments in mutual funds and securities are subject to market risk. The NAV
based price of these units and any dividends and return thereon are dependent on
forces and factors affecting the capital markets. These may go up or down based on
market conditions. Past performance is not necessarily indicative of future results.
AHI is doing well and increasing the wealth of Fund/Stock holders but there are
some weaknesses in the Portfolio management process that can be removes by
acting on the recommendations.

4. Table of Contents
Contents Page No
1. Title page 01
2. Acknowledgement 02
3. Abstracts 03
4. Table of contents 04
5. Introduction to the topic 05
6. Practical study of organization 09
7. Data collection methods 13
8. SWOT analysis 14
9. Conclusion 16
10.Recommendations 17
11.References 19

5. Introduction to the Topic
Portfolio
“A group of financial assets such as stocks, bonds and cash equivalents, as well
as their mutual, exchange-traded and closed-fund counterparts. Portfolios are
held directly by investors and/or managed by financial professionals.”
Portfolio is a financial term denoting a collection of investments held by an
investment company, hedge fund, financial institution or individual. The term
portfolio refers to any collection of financial assets such as stocks, bonds and cash.
Portfolios may be held by individual investors and/or managed by financial
professionals, hedge funds, banks and other financial institutions. It is a generally
accepted principle that a portfolio is designed according to the investor's risk
tolerance, time frame and investment objectives.
Portfolio Manager
The person or persons responsible for investing a mutual, exchange-traded or
closed-end fund's assets, implementing its investment strategy and managing the
day-to-day portfolio trading.
Portfolio Management
“The art and science of making decisions about investment mix and policy, matching
investments to objectives, asset allocation for individuals and institutions, and
balancing risk against performance”
Portfolio management is all about strengths, weaknesses, opportunities and threats
in the choice of debt vs. equity, domestic vs. international, growth vs. safety, and
many other tradeoffs encountered in the attempt to maximize return at a given
appetite for risk.

6. The Portfolio Management Process:
The portfolio management process is the process an investor takes to aid him in
meeting his investment goals. The procedure is as follows:
1. Create a Policy Statement: A policy statement is the statement that
contains the investor's goals and constraints as it relates to his investments.
2. Develop an Investment Strategy: This entails creating a strategy that
combines the investor's goals and objectives with current financial market
and economic conditions.
3. Implement the Plan Created: This entails putting the investment
strategy to work, investing in a portfolio that meets the client's goals and
constraint requirements.
4. Monitor and Update the Plan: Both markets and investors' needs
change as time changes. As such, it is important to monitor for these changes
as they occur and to update the plan to adjust for the changes that have
occurred.
Policy Statement:
A policy statement is the statement that contains the investor's goals and
constraints as it relates to his investments. This could be considered to be the most
important of all the steps in the portfolio management process. The statement
requires the investor to consider his true financial needs, both in the short run and
the long run. It helps to guide the investment portfolio manager in meeting the
investor's needs. When there is market uncertainty or the investor's needs change,
the policy statement will help to guide the investor in making the necessary
adjustments the portfolio in a disciplined manner.

7. Portfolio Management Strategies:
There are two basic approaches to investment management:
A.Active asset management is based on a belief that a specific style
of management or analysis can produce returns that beat the market. It seeks
to take advantage of inefficiencies in the market and is typically accompanied
by higher than average costs (for analysts and managers who must spend
time to seek out these inefficiencies).
For those who favor an active management approach, stock selection is typically
based on one of two styles:
1. Top-down: Managers who use this approach start by looking at the
market as a whole, and then determine which industries and sectors
are likely to do well give the current economic cycle. Once these
choices are made, they then select specific stocks based on which
companies are likely to do best within a particular industry.
2. Bottom-up: This approach ignores market conditions and expected
trends. Instead, companies are evaluated based on the strength of
their financial statements, product pipeline, or some other criteria. The
idea is that strong companies are likely to do well no matter what
market or economic conditions prevail.
B. Passive asset management is based on the concept that markets
are efficient, that market returns cannot be surpassed regularly over time,
and that low cost investments held for the long term will provide the best
returns.
Passive management concepts to know include the following:
1. Efficient market theory: This theory is based on the idea that
information that affects the markets (such as changes to company
management, Fed interest rate announcements, etc.) is instantly available
and processed by all investors. As a result, this information is always taken

8. into account in market prices. Those who believe in this theory believe
there is no way to consistently beat market averages.
2. Indexing: One way to take advantage of the efficient market theory is to
use index funds (or to create a portfolio that mimics a particular index).
Since index funds tend to have lower than average transaction costs and
expense ratios, they can provide an edge over actively managed funds
which tend to have higher costs.
Modern portfolio theory
Modern portfolio theory (MPT) is a theory of finance which attempts to maximize
portfolio expected return for a given amount of portfolio risk, or equivalently
minimize risk for a given level of expected return, by carefully choosing the
proportions of various assets. Although MPT is widely used in practice in the
financial industry and several of its creators won a Nobel memorial prize for the
theory, in recent years the basic assumptions of MPT have been widely challenged
by fields such as behavioral economics.
MPT is a mathematical formulation of the concept of diversification in investing,
with the aim of selecting a collection of investment assets that has collectively lower
risk than any individual asset. That this is possible can be seen intuitively because
different types of assets often change in value in opposite way. For example, to the
extent prices in the stock market move differently from prices in the bond market, a
collection of both types of assets can in theory face lower overall risk than either
individually. But diversification lowers risk even if assets' returns are not negatively
correlated—indeed, even if they are positively correlated.
Factors influencing Portfolio Management:
Capital investment decisions are not governed by one or two factors, because the
investment problem is not simply one of replacing old equipment by a new one, but
is concerned with replacing an existing process in a system with another process

9. which makes the entire system more effective. We discuss below some of the
relevant factors that affects investment decisions:
1. Management Outlook: lf the management is progressive and has an
aggressively marketing and growth outlook, it will encourage innovation and
favor capital proposals which ensure better productivity on quality or both. In
some industries where the product being manufactured is a simple
standardized one, innovation is difficult and management would be
extremely cost conscious. In contrast, in industries such as chemicals and
electronics, a firm cannot survive, if it follows a policy of 'make-do' with its
existing equipment. The management has to be progressive and innovation
must be encouraged in such cases.
2. Competitor’s Strategy: Competitors' strategy regarding capital
investment exerts significant influence on the investment decision of a
company. If competitors continue to install more equipment and succeed in
turning out better products, the existence of the company not following suit
would be seriously threatened. This reaction to a rival's policy regarding
capital investment often forces decision on a company'
3. Opportunities created by technological change: Technological changes
create new equipment which may represent a major change in process, so
that there emerges the need for re-evaluation of existing capital equipment
in a company. Some changes may justify new investments. Sometimes the old
equipment which has to be replaced by new equipment as a result of
technical innovation may be downgraded to some other applications, A
proper evaluation of this aspect is necessary, but is often not given due
consideration. In this connection, we may note that the cost of new
equipment is a major factor in investment decisions. However the
management should think in terms of incremental cost, not the full
accounting cost of the new equipment because cost of new equipment is

10. partly offset by the salvage value of the replaced equipment. In such analysis
an index called the disposal ratio becomes relevant.
Disposal ratio = (Salvage value, Alternative use value) / Installed cost
4. Market forecast: Both short and long run market forecasts are influential
factors in capital investment decisions. In order to participate in long-run
forecast for market potential critical decisions on capital investment have to
be taken.
5. Fiscal Incentives: Tax concessions either on new investment incomes or
investment allowance allowed on new investment decisions, the method for
allowing depreciation deduction allowance also influence new investment
decisions.
6. Cash flow Budget: The analysis of cash-flow budget which shows the flow
of funds into and out of the company may affect capital investment decision
in two ways. 'First, the analysis may indicate that a company may acquire
necessary cash to purchase the equipment not immediately but after say, one
year, or it may show that the purchase of capital assets now may generate
the demand for major capital additions after two years and such expenditure
might clash with anticipated other expenditures which cannot be postponed.
Secondly, the cash flow budget shows the timing of cash flows for alternative
investments and thus helps management in selecting the desired investment
project.
7. Non-economic factors: new equipment may make the workshop a
pleasant place and permit more socializing on the job. The effect would be
reduced absenteeism and increased productivity. It may be difficult to
evaluate the benefits in monetary terms and as such we call this as non-
economic factor. Let us take one more example. Suppose the installation of a
new machine ensures greater safety in operation. It is difficult to measure the
resulting monetary saving through avoidance of an unknown number of

11. injuries. Even then, these factors give tangible results and do influence
investment decisions.
Practical Study of the Organization
Company Profile:
Arif Habib Investments Limited is an Asset Management, Investment Advisory and
Pension Fund Management Company, managing Open-end Mutual Fund and
Pension Funds. The Company is registered with the Securities & Exchange
Commission of Pakistan (SECP) and regulated under the Non-Banking Finance
Companies (NBFC) Rules 2003, NBFC and Notified Entities Regulations 2008 and
Voluntary Pension System Rules 2005.
Arif Habib Investments Limited manages over Rs. 34.86658 billion, as of 31st
March
2012. It has 16 Mutual Funds, 2 Pension Funds and 9 Investments Plans in its
product portfolio to meet the investment needs of its growing clientele. The
Company was conceived in the year 2000 and, in March 2002, two of its flagship
Funds, the Pakistan Stock Market Fund (PSM) and the Pakistan Income Fund (PIF)
were launched.
Arif Habib Investments has been an industry leader, setting international standards
and bringing innovative products to market.
• AHI enjoys the highest Asset manager Quality rating of ‘AM2 (With Positive
Outlook)’ by PACRA in the industry
• MCB Dynamic Stock Fund has been assigned 5-star ranking for long term due
to its outstanding performance by PACRA based on returns achieved up to
30th June 2011.

12.  AHI's new index tracker Fund 'AH Dow Jones SAFE Pakistan Titans 15 Index
Fund' is the only Fund structured on an index by International Index Provider
in Pakistan.
 Pakistan Income Fund launched in March 2002 by AHI was the 1st Income
Fund in the mutual fund industry.
 AHI brought first private sector equity fund that is Pakistan Stock Market
Fund in the country, which was created an Alpha of 170% since inception in
March 2002.
 Pakistan Cash Management Fund became the 1st Money Market Fund to be
assigned stability rating of ‘AAA (f)’ in the country.
 Metro bank Pakistan Sovereign Fund-Perpetual, established in 2003 was the
first sovereign risk income fund in the industry.
 PIEF rewrote history in the fixed income Funds category (inception in
Aug’2008) by earning highest ever annualized return of 18.33% in f FY’09.
 Arif Habib Investments Fund; the Pakistan Premier Fund Limited (PPFL), was
also placed in KSE's top 25 companies in 2005 and 2006.
 Pakistan International Element Islamic Fund (PIIF) of Arif Habib Investments
Limited is the first Mutual Fund in the country with permission from the State
Bank of Pakistan to also invest overseas.
 AHI was the first AMC to introduce ATM card withdrawal facility for retail
clients, now offering VISA Debit card in association with a commercial bank
 AHI was the first AMC to convert closed end fund (Pakistan Capital Market
Fund) into an open end fund in 2006 keeping investor’s interest supreme.
 1st AMC to develop unique software based administrative investment plans
tailor made for retail as well as corporate investors.

13. Mission Statement
“To become a preferred Savings and Investment Manager in the domestic and
regional markets, while maximizing stakeholders’ value”
Vision Statement
“To become synonymous with Savings”
Practical Study of the Organization with
respect to the Issue
The Portfolio Management Process of Arif Habib
Investments Limited:
The portfolio management process of Arif Habib Investments Limited is outlined
as follows:
1. Each investor identifies objectives, constraints, and preferences as part of an
orderly framework to guide them in managing their portfolios.
2. Capital market expectations for the economy, industries and sectors, and
individual securities are considered and quantified.
3. Strategies are developed and implemented. This involves asset allocation,
portfolio optimization, and selection of securities.
4. Portfolio factors are monitored and responses are made as investor
objectives and constraints and/or market expectations change.
5. The portfolio is rebalanced as necessary by repeating the asset allocation,
portfolio strategy, and security selection steps.
6. Portfolio performance is measured and evaluated to ensure attainment of
the investor objectives.

14. Arif Habib Investments Limited Structure Portfolio
for the following Funds:
Arif Habib Investments Limited id offering the following funds for their customers,
1. Mutual Funds
A. Open Ended Funds
1. PAK STOCK MARKET FUND
2. PAKISTAN INTERNATIONAL ELEMENT ISLAMIC ASSET
ALLOCATION FUND
3. PAK INCOME FUND
4. PAK CAPITAL MARKET FUND
5. METROBANK-SOVEREIGN FUND
6. PAK CASH MANAGEMENT FUND
7. PAK INCOME ENHANCEMENT FUND
8. PAK CAPITAL PROTECTED FUND
9. PAK STRATEGIC ALLOCATION FUND
10.PAK PREMIER FUND
11.MCB DYNAMIC CASH FUND
12.MCB CASH MANAGEMENT OPTIMIZER FUND
13.MCB DYNAMIC STOCK FUND
14.MCB ISLAMIC INCOME FUN
2. Pension Funds
A. PAK PENSION FUND
B. PAK ISLAMIC PENSION FUND
3. Investment Plans
A. MONTHLY SAVINGS
B. PENSION BUILDER
C. MONTHLY INCOME PLAN

15. D. SMART PORTFOLIO
E. BALANCED PORTFOLIO
F. SMART TRADER
G. HAJJ SAVER ACCOUNT
H. DYNAMIC INCOME PROVIDE
The Portfolio Management for Pakistan Market
Fund (PSM):
Investment Objective:
The objective of the fund is to provide investors long term capital appreciation
from its investment in Pakistani equities.
Fund Profile:
Pakistan Stock Market Fund (PSM) is an open end equity fund that invests in
quality stocks listed in Pakistan.
The fund is actively managed and fundamental research drives the investment
process. Fundamental outlook of sectors/companies and DCF (discounted cash
flow) valuations are the primary factors in sectors’ allocation and stock selection.
Major portion of the fund’s portfolio is high quality liquid stocks. The funds which
are not invested in equities are required to be kept in bank deposits and short-
term money market instruments/ placements. PSM is a long only fund and cannot
undertake leveraged investments. Under the NBFC Rules, it is only allowed to
borrow up to 15% of net assets for up to 90 days to meet redemption needs.
Benchmark: KSE-100 Index
Quick Stats
Date of
Inception
11th
March 2002
Fund Type Open-end Equity
Minimum
investment
Rs. 5,000

16. Fund
Manager
M.Asim,CFA
Rating by
PACRA
Full year - Jul
09 - Jun 10
36 months -
Jul 07 - Jun
10
Initial Public
Offer
PKR 50.00
Currency PKR
Registrar Arif Habib Investments Limited
Trustee Central Depository Company of
Pakistan Ltd. (CDC)
Auditors KPMG Taseer Hadi & Co,
Chartered Accountants
Holding Stock of the Portfolio:
Top Ten Holdings

17. Dividend History:
Dividend History
Financial
Year
% of Face Value Payout /unit (Rs.) Form
Bonus
reinvested
2010-11 12.60 6.30 Bonus -
2009-10 19.40 9.7 Bonus 19.54
2008-09 0 - - -
2007-08 34 17 Bonus 26.34
2006-07 50 25 Bonus 29.73
2005-06 60 30 Bonus 35.59
2004-05 50 25 Bonus 27.75
2004-05 20 10 Cash
2003-04 60 30 Bonus 36.59
2002-03 40 20 Bonus 28.98
2001-02* 2.70 1.35 Bonus 2.75
* Dividend is not for the full year as the fund was launched in March-2002. Face
value is Rs.50
All investments in mutual funds and securities are subject to market risk. The
NAV based price of these units and any dividends and return thereon are
dependent on forces and factors affecting the capital markets. These may go up
or down based on market conditions. Past performance is not necessarily
indicative of future results.

18. SWOT analysis
Strength:
 Low risk on selected stocks
 Experience Annalists
 Good Reputation
Weakness:
 Lack of future forecast
 Low return due to Low risk
 No proper Technical analysis
Opportunities:
 Stocks of Multinational Companies
 Stocks of Cement industry
Threats:
 Economic condition of Pakistan
 Problems of power sector

19. Recommendations
I would like to recommend the followings:
 AHI should have to invest in the stocks of multinational companies because
these are cost conscious and generate high return.
 AHI should have to focus on cement industry because the construction
activities are increasing in Afghanistan and in other countries.
 Portfolio Manager should have too much concentrate on Technical analysis
before selecting the stock.
 Accurate future forecasting should have to done for the better results.

20. Conclusion
I have concluded that,
 Portfolio is a financial term denoting a collection of investments held by an
investment company, hedge fund, financial institution or individual.
 Portfolio Management is the art and science of making decisions about
investment mix and policy, matching investments to objectives.
 AHI has an effective Portfolio Management Process due to which
Stock/Fund holders are taking good return.
 But there are still some weaknesses in the process like lack of future
forecast and proper technical analysis.
 Return is not as good as can be because selected stock is less risky, so
return can be high by taking high risk.
 AHI should also have to focus on the stock of multinational companies and
cement industry because these Companies can generate high return.